My son, being a tennis pro and all (yeah, he makes a VERY good living doing exactly what he loves to do…is that the way to live or what?!), has me hooked on The Tennis Channel, that wonderful Santa Monica based cable net focusing on the game of love. It gets even better, because TTC covers all the tourneys, which means all kinds of great marketing is afoot. So it makes perfect sense they would turn to PROMAX to find their Director of Marketing. NEIL ROBERTS is that guy, and he comes with a background at VARIETY as well as Roadshow Entertainment. Also coming aboard is LAUREN LEDER, Director of on-air creative. Her background includes stints with iNDemand and work with CBS and ESPN.
Because this is Tuesday, a great day for All Tennis All the Time, we continue with news of promotions at the same locale. Signing up with TTC in 2003, KATE VARLEY was senior producer of on-air promos and is now director of short-form content and special projects. Kate has worked with King World, Game Show Net and Hallmark.
Sounds like TTC has definitely got game.
I watch PBS a lot. Not enough to be considered a TV snob, but enough to realize that WGBH TV in Boston is the Mecca of quality programming for the non-commercial crowd. Well, they’ve got a new VP of marketing and communications. Welcome to JAMIE PARKER, who makes the transition from Sr. VP of brand communications at Arnold Worldwide, where one of their clients was Jack Daniels. Cool. A shot of jack black in your pumpkin pie will make it better than anybody’s grandma’s. Really it will.
HUMBUG LIST GROWS. Target is now off target. At least the spot I saw had a turkey in it, and I’m not talking about the fake-smiled housewife models in the spot. And Intel is out. I don’t believe my Apple has Intel inside, but folks, it’s JUST TOO EARLY!
Thought to hold in mind and ponder “In the End, we will remember not the words of our enemies, but the silence of our friends.” ~ Martin Luther King Jr.