I’ve waxed poetic about the Land of Enchantment. If you’ve read MARKETING MOVERS you’d remember hearing me tell of their crystal clear air, their breathtaking vistas and art…Oy, the art. Everywhere you look, you see art. You don’t even have to be in a gallery. Albuquerque is the largest city in enchanting New Mexico and we have news from The Duke City, as it is known. Over at the Acme TV stations, KASY and KWBQ, CHRIS ILLER, the new CSD, has been fronting all their creative efforts for a bit. A Californian who was raised in Orlando, Chris has worked in Dayton. Sorry my notes were not good enough to know which station…I was driving while talking with Chris. He came out west from his lovely Orlando where he was involved in their morning show “The Daily Buzz”. He just promoted CHRIS DILLON to the commercial producer slot. Mr. Chris is a local guy who had been in Master Control. Enjoy your locale, guys.
Not that long ago I told you about KENT REES had been tapped as VP Creative Director On-Air at The Independent Film Channel. Well, he must be awfully good, ‘cause he got promoted again. He’s now VP of Marketing at IFC. Way to go!
Hallmark Channel and Hallmark Movie Channel has upped PAM SLAY to SVP, network program publicity. She’s been with them for four years as VP Publicity at the Hallmark Channel.
From the What Were They Thinking Department: That bomb hoax in Boston yesterday…the one that shut down bridges, highways and a portion of the Charles River and got the bomb squad suited up and on point. WELL, turns out that they weren’t bombs at all. They were marketing materials – promo items for an upcoming Cartoon Network show. Guerilla marketing firm Interference Inc out of NYC carried out the concept. (here’s a link to a Q&A with their head honcho: http://www.atnewyork.com/news/article.php/808381. The fine folks in Boston were not amused. The Governor was downright pissed. One of the words used in describing how it all went down was ‘livid’. The price tag around half a mil. As of this AM, they’ve arrested two poor schmucks hired to place the boxes. This is the second major misstep that Cartoon has made that I know of and all I can say is What Were They Thinking? Didn’t ANYBODY over there think this might not be a good idea? Maybe they subscribe to the “any publicity is good publicity” school of marketing. I’m sure I will be reporting on a new job at their place very soon, or if I’m not, I should be.
SuperBowl countdown. I have no dog in this year’s fight, but will be hard at work watching those commercials. As will a phalanx of creatives coast to coast who will share their opinions starting Monday at this very blog site. You won’t want to miss it!
Think about this: The cure for boredom is curiosity. There is no cure for curiosity. ~ Ellen Parr