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Friday, May 18, 2007

May 18, 2007 by     Comments Off on Friday, May 18, 2007    Posted under: Uncategorized


Tons of news, all from one place. The folks at Knoxville-based HGTV have reorganized their marketing department, which makes almost this whole posting today about them. So let’s move on and see who is involved, and what they’re up to, besides making homes and gardens look better.

First off, the whole department has a new name. Marketing, Creative and Brand Strategy Department of HGTV will be what is on the sign and on the business cards. I’m officially calling them the MCDSD-HGTV. The real work of the MCBSD-HGTV is taking their cues from Sr. VP LORI ASBURY.

MIKE BOYD has been given new responsibilities to go along with his SrVP, Consumer Marketing duties. He’ll now supervise off-air marketing, press and PR as well as two newly created slots called online marketing and partnerships as well as new business marketing.

Getting a promotion is JENNIFER LEITMAN who is now VP of Brand Promotion. Jennifer had been Associate Creative Director for PBS in Alexandria, Virginia. She’s a Mizzou grad. Go Tigers! She began at HGTB in 2004.

CHRIS MOORE has been booted up the ladder to Creative Director. His focus is all graphics all the time. Coming from a background at CNN and with Turner, Chris is a grad of Georgia State U School of Art & Design.

And PAIGE HARDWICK is now the Director of Strategy and Planning. Like Chris, she’s been at Turner and has her BS and MBA from Georgia State U.

OK, everybody. All together now: WELL DUNNE!

GREAT article in TVNewsday about MARSHALL HITES and OTTO PETERSON, the CSD and AD at KCBS and KCAL..all about their new digs and what was involved in making it work. Click here.

What’s this I hear about NEXSTAR BROADCASTING hiring the big guns of the financial world to look into “options” and all that? Biz wire this am. More to come, no doubt.

Think about this: “When you do the common things in life in an uncommon way, you will command the attention of the world.” ~ George Washington Carver

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