The Newsrooms across the country are fast becoming a talent pool for the folks in promotion, marketing and art. All that talent is just waiting to find a new way to express itself, and have some fun in the meantime. Creative Services is always more fun, and the former Newsies are doing super work. One such shop that supports this movement is Belo’s NBC affil in the “city of trees”, Boise. KTVB’s CSD MELISSA STONER found two first-rate writer producers in her own newsroom and their work has resulted in a May book that was beyond expectations. Changing departments was film guy LEVI BRETTWEISER, who had been working locally doing film projects while punching the time clock as an overnight video editor in the KTVB News Department. He jumped at the chance to be more creative and has been involved in Image spots ever since. News photog ERIC WESTROM is now taking his knowledge of a good story and using it as the Topical writer producer. Well Dunne! everybody. Keep up the good work!
OK, extra brownie points to the readers who know that TV was invented in…anybody…Idaho. Yes it was. Rigby, Idaho to be specific. Little Rigby, you see, was where a high school student named PHILO TAYLOR FARNSWORTH created the first blueprints of a television. Philo went on to create the vacuum tube TV and the rest, as they say, is broadcast history.
Lets stay west of the Rockies today. Down in Nevada, in the World’s Biggest Little city, Reno, comes news of a new hire at the Gray Communications’ ABC affiliate, KOLO. Promotion Manager BRUCE LECKBAND has hired NINO PATERNOSTRO to weave his artistic magic. Nino was in the area, and a gorgeous part of the country Reno is, indeed. Bruce is an outdoors kind of guy who enjoys fly-fishing. Reno, btw, boasts what the LA Times called the “Taj Mahal of Tenpins” in the form of their National Bowling Stadium. So there.
Excellent article in USA TODAY about the world of ad agencies which applies to each and everyone. Check it out by clicking here.
“The most pathetic person in the world is someone who has sight but has no vision.” ~ Helen Keller