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Wednesday, August 1, 2007

Aug 1, 2007 by     Comments Off on Wednesday, August 1, 2007    Posted under: Uncategorized

WSOC’s SALLY GANZ has news from the #1 station in Charlotte. She’d been on the lookout for a Creative Services Executive Producer at her COX ABC affil and, as luck would have it, found just the right person under her nose. MELANIE JOHNSON was promoted to WSOC Creative Services Executive Producer on July 9. Ms. Mel has been at SOC for 3 years and keeps getting better and better, I’m told. Great to hear! Now, Mel’s old slot is open, so all you folks who want a great boss (Ms. Sally) and a super station, get in touch!

East Coast based JAIME SABERITO was promoted at the Hallmark Channel and Hallmark Movie Channel. She was Director of Corporate Communications…she is now Senior Director. Well Dunne!

Are any of you crafters or married to a crafter? Lots of people are, and that market segment will be thrilled to hear that the DIY Channel is going to get a new half hour show called “MARTHA STEWART Crafts”, which will be a “best of” situation dealing with everything from glitter to scrapbooking to making cards. Cool. I myself love that kind of thing and one must realize that the craft industry is a $30 billion dollar one. Not too shabby. It’s all from MSLO, which is the initials for Martha Stewart Living Omnnimedia. Thanks for the great pic to the MSLO folks and photog SCOTT DUNCAN.

Adios CBS Radio. So says MELISSA WASSERMAN who has taken a slot at AMC where she’s now vice president of advertising sales marketing. At CBS she was VP of marketing activation and promotion.

Wonderful article in the NEW YORK TIMES about how the Game Show Network reinvented its brand. Click here

Another good article about NBC kicking off their football promo campaign Click here

Here’s a video that qualifies for the “aren’t you glad you are THIS director?” thanks to the one and only ROBERT DENERO. Click here

“…We demand instant communication, instant coverage of world events, instant gratification, instant wealth, and even instant relationships. Ultimately, even fast food isn’t fast enough-we want instant food. What is lost in our fast-paced society is depth. What is lost is not only the chance to reflect on our stories, but even the thought that we should want to reflect on them. In turn, what is lost is wisdom.” ~ Earnie Larsen

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