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Thursday, August 2, 2007

Aug 2, 2007 by     Comments Off on Thursday, August 2, 2007    Posted under: Uncategorized


It’s always so very melancholy when people pass away. Especially those who were on hand at the beginning of something exciting..something big…something creative. Visually, it’s like the color going out of a perfect vase of blooms one at a time. The arrangement is unchanged, but it’s not as bright or happy or colorful. So it is with the news that comes via LYNN GRASZ, who has a remarkable background in the TV promo world. She shares with us the following loss:

NED STEINBERG, Graphic Arts Director of CBS News for 45 years, passed away July 30, 2007.
Ned joined CBS News in 1962, initially as a per-diem vacation replacement. He was instrumental in building the CBS News graphics department throughout his tenure. Ned’s time at CBS News spanned so many big news events, from the last two Mercury missions, election nights, John F. Kennedy’s campaign for re-election and the “Four Dark Days” of the President’s assassination and funeral when the News Division’s programming took over the Network.
As Ned wrote in his good-bye note, “TV news was in black-and-white and still basically in its infancy, and we were all the new pioneers, the innovators, learning new ways to improve the visual content of each broadcast as the need arose.”
Ned was soon made the Graphic Arts Director for CBS News, and his resume includes all of the major events of the years between then and last May, when he retired: Vietnam; the “new” 30-minute CBS EVENING NEWS, first in black-and-white, and then in color; the civil rights movement; the assassinations of Martin Luther King and Bobby Kennedy; space exploration; political primaries, conventions, election nights, inaugurations and State of the Union addresses; Watergate; “CBS Reports” and special reports; the start of CBS News’ morning broadcast; and work on virtually every broadcast and unit in the Division.
As Ned also said in his note, “One of the greatest pleasures for me was when I was called on to create farewell cards for people that were moving on. I tried to make each card reflect the importance of the person leaving CBS and how he or she had a part in making CBS the great company it is.” The people who received those cards know how special they were because Ned took the time and put in the effort to make them so. It said a lot about how he saw himself and CBS News.

Think about this: “An artist cannot fail; it is a success to be one.” ~ Charles Horton Cooley

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