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Friday, November 2, 2007

Nov 2, 2007 by     Comments Off on Friday, November 2, 2007    Posted under: Anthony White, Ari Emmanuel, CourtTV, Hallmark Channel, HGTV, Laurie Asbury, Writers Strike

Changes and promotions at HGTV in their Marketing, Creative and Brand Strategy Group, headed by LAURIE ASBURY. Getting a bump up the ladder are SHANNON DRIVER, PAIGE HARDWICK and CHRIS MOORE. Shannon is now director, partnership & brand
extension marketing, which is a new position. Paige Hardwick has been upped to director, strategy and media planning, with oversight of on-air and off-air advertising and marketing campaigns. Chris Moore has been promoted to vice president, creative director
with responsibility for HGTV’s visual identity and creative and art direction for on-air and off-air marketing. Two getting expanded duties are ANNETTE LINDSTROM BRUN, vice president, consumer marketing, who will continue to direct consumer marketing campaigns, affiliate initiatives and cause marketing, but adds interactive and mobile marketing to her
responsibilities. Last but not lease is AUDREY ADLAM, vice president communications, now also will overseepartnership marketing, including the development and execution of retail
and media partnerships. Whew….a great big Well Dunne! to each of you.

Out in the Valley, Hallmark Channels has promoted ANTHONY WHITE to SVP, marketing. He has been VP for Hallmark Channel and Hallmark Movie Channel. His boss is still LAURA MASSE, the lovely executive we interviewed just a few days ago. Well Dunne! Anthony and thanks Laura.

Check it out…info on the major rebrand about to go down at CourtTV. Click here.

Ari Emmanuel, who I SOOO begged to be my agent way back when he was starting out (he was very polite but passed on that golden opportunity) has his own take on the writers strike. He obviously has thrown his writing clients under the bus in favor of the producers and their ages old system of sharing income with the people who made the content possible. Yes, I am 100% WITH THE WRITERS and so should you all. Don’t think that this won’t have an impact on your jobs. As a writer and a producer, I believe there’s more than enough to go around. And yes, I will be sharing my views with each column until there’s a successful resolution. Click here for Ari’s observation.

Think about this: “Life is like a bicycle. To keep your balance, you have to keep moving.” ~ Albert Einstein

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