Let’s hear it for CHRIS McCUMBER, who’s been promoted to EVP of Marketing, Digital and Brand Strategy at USA Network. He’s the brains behind the ‘Characters Welcome’ branding for the NBC-owned cable net. To give you an idea of his creative range, he’s done everything from Monday Night Raw with the wrestlers to The Starter Wife. His previous title was Sr. VP of marketing and brand strategy and he’s been SVP of on-air promos at USA as well. He’s worked at Razorfish and is a former Lee Hunt branding guy. What with this being the holidays and me on the slopes (watching only thanks), I have no idea where his hometown is. But maybe he’ll email and let me know. Well Dunne! Chris!
Think about this: “New Year’s Resolution: To tolerate fools more gladly, provided this does not encourage them to take up more of my time.” ~ James Agate