Well, add another championship belt of sorts to Vince McMahon’s buff bod. World Wrestling Entertainment’s founder and marketer Vince has been tapped to receive the PROMAX/BDA Lifetime Achievement Award at the upcoming New York pow-wow in June. McMahon is credited as a pioneer in the television syndication, pay-per-view, and cable business, a recognized celebrity throughout the world, one of the longest running personalities on television, and a fearless marketer. I know my son was a major WWE fan and it is a fact the two of us have been front row spectators for matches. Not too shabby for a show that began as a regional thing and is now worldwide. Picture: © 2008 World Wrestling Entertainment, Inc. All Rights Reserved.
Variety takes a look at how NBC is going to get back the $$ they invested in the Olympics. Click here
Another VARIETY story talks about Viacom backing a Hindi-language channel called Colors. Click here.
Testing interactive TV in Boston at WCVB. Read all about it here. Here’s an interesting article on the head of Google’s PR jumping ship to Facebook. I know…we all would love to find jobs like that. Click here.
Think About This: “When you are impeccable, you take responsibility for your actions, but you do not judge or blame yourself.” ~ Don Miguel Ruiz