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Thursday, May 22, 2008

May 22, 2008 by     Comments Off on Thursday, May 22, 2008    Posted under: GEORGE SCHWEITZER, Joe Earley, JOHN MILLER, Maryam Banikarim, MICHAEL BENSON, PROMAX/BDA, RICK HASKINS, Sarah Lloyd

In the world of The Sopranos, they’d call it a ‘Sit Down’. In the world of today’s advertising, bringing the heads of all the networks marketing together is being called a Network Television CMO Summit, and it’s what’s kicking off Day 2 of the PROMAX/BDA event in NYC June 18. Lined up to attend are MICHAEL BENSON (on the left), EVP Marketing, ABC Entertainment; GEORGE SCHWEITZER, President, CBS Marketing; RICK HASKINS, EVP Marketing and Brand Strategy, The CW Network; JOE EARLEY, EVP Marketing and Communications, Fox Broadcasting; JOHN MILLER (on the right), CMO, NBC Universal Television Group, President, The NBC Agency; and MARYAM BANIKARIM, CMO, Univision. They say it’s a first and the execs will discuss ratings, revenue and the critical role of marketing in today’s rapidly evolving business of television and content distribution.

I know what SARAH LLOYD is doing this weekend. She’s heading south on I-35 from Sherman, TX, her hometown, to Austin. No, it’s not for a long weekend of fun and music. It’s so she can begin her new job as Promo Producer at Belo’s KVUE, which she officially starts on Tuesday. She’s coming to the state capital from her first promotions job as Promotions Manager at Gray’s CBS affil KXII after working in News in KSNF in Joplin and KENS in San Antonio. The Texas Lutheran grad sounds like she’s going to love Austin. Her hubby, btw, is on the prowl for a news job down there, so…if you know of one… And where does Ms. Lloyd surf when she has a few unclaimed minutes? To popwatch and jezebel, of course. Well Dunne! Sarah.

I’m on the soapbox right now…my site, I can. Anybody want to join me in slapping the snot out of American Airlines for their pisspoor PR and marketing? Charging flyers $15 for a checked in bag is NOT the answer to high jet fuel costs. So, for all you PROMAX-bound flyers who have American tix, I suggest you charge them $25 for having to come to the airport to get their plane.

“Our ordinary mind always tries to persuade us that we are nothing but acorns and that our greatest happiness will be to become bigger, fatter, shinier acorns; but that is of interest only to pigs. Our faith gives us knowledge of something better: that we can become oak trees.” ~ E. F. Schumacher

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