Let’s start the week off with great news about a great guy. JOSEPH SCHILTZ has gotten a new Creative Director Slot at WTIC in Hartford, Ct. The NBC affil is owned by Tribune. Joe comes up to New England from Hearst’s NBC affil in New Orleans. Before that, he was at Hearst’s NBC WESH in Orlando. New England and their gorgeous seasons will prove to be a change of pace after the sunshine of the Florida and Gulf Coast lifestyle. He’s a native of Orlando and calls that his hometown. Now that he’s starting his third week in Hartford, and all the leaves are bright colors, he’s happy and working hard. A huge Well Dunne! to him.
After years of keeping news people off the airwaves as pitchmen for commercials, seems things are changing. According to Variety, personalities as pitchmen is on the upswing, and the public likes it. Check out the full story here.
Viral marketing is working overtime for some cable nets. Read about that here.
Think About This: “The one reality is spirit, and the surface of life is only a disguise with a thousand masks that keeps us from discovering what is real.” ~ Deepak Chopra