Whenever a highly creative person leaves us and passes on to the next stage of existence, it seems there’s a little less lightness, laughter and comfort. Such is the case wit the passing of GEORGE RODMAN, who held onto this business for 50 years. He died January 2 down in Louisiana.
George was a grad of Michigan and headed up promotion departments for stations such as Chicago’s WLS (it was WBKB back then), San Francisco’s KGO and New York’s WABC. He was an exec in charge of all the creative services for ABC’s stations and then CBS’ stations. He founded George Rodman and Associates, a promo/branding consulting firm. George also was president of PROMAX, back when it had another name. His son is MARK RODMAN, GM of Austin, TX’s FOX station, KTBC.
LYNN GRASZ sent this along about George: Yes, I knew George Rodman very well. He was a past president of BPA (Broadcast Promotion Association) and he was active on the board for many years. He was warm and friendly and very helpful as a mentor to those of us who were coming up in the promotion and marketing area. He had a very wry sense of humor and was always “dapper” in appearance. I never saw him without a suit. He had his own marketing consultancy for many years. He was a strong believer in BPA …then BPME…then PROMAX and then PROMAX/BDA. I will miss seeing him at the conferences.
Think About This: “One day at a time–this is enough. Do not look back and grieve over the past for it is gone; and do not be troubled about the future, for it has not yet come. Live in the present, and make it so beautiful it will be worth remembering.”