Hey lighting guy….shine that spotlight over here. Time for a little recognition. In today’s TV marketing environment, especially on the station side of things, it’s particularly difficult to get truly creative concepts approved and on the air. But when it DOES happen, it’s a thing of beauty. Such is the case with the stations winning PROMAX accolades. Hats off to the following station efforts, which either won a Gold, Silver or Bronze last week in NYC: San Francisco’s KPIX, Boston’s WBZ/WSBK, Dallas’ WFAA, Dallas’s KXAS, Chicago’s WLS, Dallas’ KDFW, Minneapolis’ WCCO, DC’s WTTG and Memphis’ WHBQ. Let’s put a brighter light on Augusta, GA’s WAGT. Market # 114 scores a hit in the branding/image category. Kudos to one and all. And check out that DFW market…the new apex of creativity in the world of TV promo.
And yes, that was Well Dunne Talent’s ED GREEN voicing the awards show. He’s great. You should hire him. End of commercial. Keep reading.
Loyal Kaspar did a fab job on the latest Tattoo Highway promo for A&E. Here’s a screen grab from the spot. Always so amazed at the exciting graphics going on today.
Has the global ad market reset, leaving local TV stations in the dark and radio out of the picture all together? Ballmer: Global ad market has “reset”.
Think About This: “There is no such thing as can’t, only won’t. If you’re qualified, all it takes is a burning desire to accomplish, to make a change. Go forward, go backward. Whatever it takes! But you can’t blame other people or society in general. It all comes from your mind.” ~ Jan Ashford