FUSE, the Madison Square Garden music TV channel, has grabbed LA’s AMY STEVENS for the role of Sr.. VP Strategic Alliances. Her old title was Director, Marketing and Promotions for CBS Radio in LaLa. The Hood College grad has also worked as a music consultant for Jimmy Kimmel Live and done promotions for three of PAR Broadcasting’s stations. She was named “Marketing & Promotion Director of the Year” three times by Radio & Records magazine in 2002, 2003 and 2006, and Billboard magazine named her “Modern Rock Promotion/Marketing Director of the Year” in 2002. Well Dunne! Amy. You’ll love TV.
Who says the Marketing path never leads to the head office? Former HBO , Ogilvy & Mather, Saatchi & Saatchi, and Fox-Liberty Network marketing exec PETER LIGOURI has been hired to be COO of Discovery Communications. Qthe marketing path worked. Way cool and way Well Dunne!
Yesterday’s elf gathering in NYC did, indeed, break the record and will be part of the Guiness world. 607 elves were on hand. Very cool.
Illustrators…got until Jan 8 to enter the Communications Arts competition.
Ask yourself this. When sitting at planning meetings, who represents the viewer? According to this article, that responsibility falls to the CMO (or CSD…whatever). Great advice. Must read.
Think About This: "I have walked that long road to freedom. I have tried not to falter; I have made missteps along the way. But I have discovered the secret that after climbing a great hill, one only finds that there are many more hills to climb. I have taken a moment here to rest, to steal a view of the glorious vista that surrounds me, to look back on the distance I have come. But I can rest only for a moment, for with freedom comes responsibilities, and I dare not linger, for my long walk is not yet ended." ~ Nelson Mandela