The new titles for people doing marketing/promotion/advertising/branding are always evolving. New favorite is Global Head of Media and Customer Engagement. Cool. And the person who gets to hand out business cards with that title is AMY STETTLER, who has come aboard at videogame giant Activision Blizzard. They’re the folks who have Guitar Hero. Ohhhhh yeah, you say, light bulb turning on over your head. She was over at Omnicom Group’s OMD where she worked on the Apple account. She’s also been with Ogilvy & Mather. Well Dunne! Amy.
Speaking of marketing the gaming end of things, let’s talk MI-6, the PROMAXbda area for the game world. Their upcoming conference is set for San Francisco April 1. No foolin’. And the calls for entry in the competition are open. Click here for info on that.
SAD to hear that hometown Anheuser Bush beer is NOT going to use the Clydesdales in any of their Super Bowl spots this year. Perhaps the new owners of the brewery just don’t GET the pull of those horses. Not only have Clydesdales spots in Super Bowls historically been in the top 5 memorable and liked category, but I’ve never encountered anybody who doesn’t love those horses. Anybody want a Miller Lite?
Think About This: “In the hopes of reaching the moon men fail to see the flowers that blossom at their feet.” ~ Albert Schweitzer