DALE WYMAN is proof that what happens in Vegas does not always stay in Vegas. After a long, long time in Sin City at the NBC affil, and time at the helm of the NBC promotion board as chairman, he’s heading to Albuquerque’s Hearst operation, KOAT. He filled in last November for Hearst in Sacramento, which is home to the former KOAT CSD, LARRY KELLOGG. Small world. Dale et familia will now have front row seats for the annual Balloon Festival. Great news…Well Dunne! Dale.
What about the Super Bowl spots? Creative pro TERRY KOWALSKI rings in from Toledo (ya’ll need to keep Terry on the hiring radar)
TERRY: Overall, the Super Bowl commercials were a disappointment due to a lack of creativity and not pounding home the brand. One spot in particular that did catch my eye, and will reinforce my choice at the vending machine, was the Snickers spot which stayed on task with recent marketing and made me laugh (memorable moment). The E-Trade spots with the babies are always fun and you look forward to what the ‘little ones’ are going to say next… even though I still didn’t find it clear as to why I should trade stocks on line with this company. I was happy to see the Clydesdales again representing Budweiser as they have become a staple for many classic commercials in the big game. However, the Bud Light spots gave me the feeling only drunken fools drink that product.
There seemed to be nothing new with the GoDaddy.com campaign (recycled creative) and I can’t recall half of the other dot coms that were advertised. I did find it interesting the promercials that aired, which were a take-off of LOST (ABC) and the use of characters from the Simpsons (FOX), as an interesting way to attract viewers who normally don’t watch these programs. But, I still am not sure what product they were pitching… was it Coke?
Finally, the biggest let down of all was the spot for Taco Bell where a major teaser campaign was launched and the thought that something big was going to happen on February 7th. Hats off to the NFL for making the game the best part of the Super Bowl… and don’t forget free Grand Slams at Denny’s on Tuesday (I actually may wait in line).
More tomorrow. Meanwhile, think about this: “Thou Shalt Not Steal” ~ Commandment #8