The Writers Guild knows great promo writing when they read it, hear it or see it…and that means the award given out Saturday night to BARRY FITZSIMMONS is all that more special. Wow…a WGA Award. His win is in the On Air Promotion/Radio or Television category. The promo so honored was for Dateline’s show Vegas Undercover. Barry is not just a promo man of great repute, who is now writing and producing top of the line material for NBC in NYC – he’s also an author. Yep, he’s written one book entitled Life Askew (think Confederacy of Dunces) and is about to publish a second, Promo Cowboy. Totally great title. Barry is a California guy who came east and stayed, having worked in Boston, gotten a degree from BU then did episodic TV before finding promo work, which is so much more fun. Mr. F thanks HBO’s CHRIS SPENCER for helping him make the switch. Well Dunne! Barry. Remember I want to get an autographed copy of Promo Cowboy when you’re ready. Ps – thanks to BILL HARTNETT of NBC for getting me in touch.
Must apologize that the fates got in the way of me posting this great spot. Trying to put it up on Facebook. If you aren’t on the Facebook list, now’s the perfect time.
The Academy Awards are coming up, and for TV watchers, that means TCM is doing their annual "31 Days of Oscar”. All the best movies everyday. TCM turned to Hollywood-based yU+co for a knock-out promo spot. They do tons of movie graphics, like for Tooth Fairy which just opened. Bossman GARSON YU got his creative team of graphic designers, motion graphics pros and editors busy and their efforts can be seen on TCM for the next two weeks. Check it out.
Job Alert for those who are not that thrilled with TV anymore: Director of Communications for the Kansas City Chiefs
Pretty straight forward, no holds barred assessment of Lifetime Network from the LA Times.
Yes, advertising DOES work!
Think About This: "It’s important to live life with the experience, and therefore the knowledge, of its mystery and of your own mystery. This gives life a new radiance, a new harmony, a new splendor. Thinking in mythological terms helps to put you in accord with the inevitable of this vale of tears. You learn to recognize the positive values in what appear to be the negative moments and aspects of your life. The big question is whether you are going to be able to say a hearty yes to your adventure." ~ Joseph Campbell