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June 6, 2011

Jun 5, 2011 by     Comments Off on June 6, 2011    Posted under: Uncategorized


Promo magic. It’s what everybody does, right? True. But out in California, one promo pro really DOES magic. JIM GRAVINA is, by day, the CSD at NBC affil KSEE in Fresno. But by night, he turns into a magician. One that not only does his own card tricks but has a fascinating side business that helps other magicians and their branding. Check out the website
motionmagician.com  Jim and his magic are headed to Vegas for the PROMAX station summit, so keep your eye out for him and enjoy his slight of hand. He’s been perfecting this for 15 years and I would definitely want to sit next to him at the Black Jack tables. Standing out in Vegas takes someone extra special, and Mr. G is it. Click here a preview

Speaking of PROMAX in Vegas, be on the lookout for Sin City’s own JIM KOONCE. He’s the CSD at ABC affil KNTV out there. He’ll be in and out of the gathering plus he’ll be armed with a camera to take pictures for this very blog. Say ‘cheese’ and check back to see what comes through. Well Dunne! ya’ll.

Tomorrow we have news from the Bay Area and upstate NY…don’t miss it.

BONNIE BARCLAY sent along this posting for a Digital Marketing Director at Chyron.  And the best part is you’d have Bonnie herself as a boss. Doesn’t get better than that.
Chyron is looking for a Digital Marketing Director with a strong understanding of the television broadcast industry and can translate that into effective advertising strategies and marketing campaigns.
Responsibilities will include the following:
♣    Create multi-media projects and assets to promote product, brand, web, digital and video.
♣    Ensure strong collaboration with International sales teams, customers and dealers.  
♣    Oversee website and various social media venues.
♣    Responsible for media buying, including radio, outdoor and online creative.
♣    Develop effective process for production, budgeting and financial controls for all projects, building a strong foundation for today’s needs, but able to expand for controlled growth.
♣    Manage internal and external advertising and image assets.
♣    Keep up-to-date on new products, promotional and launch activities, the industry and business environment, and company focus in order to write customer communications materials such as newsletters, brochures, direct mail, web content, press releases and articles that are effective, accurate, and compelling.
♣    Ability to travel both domestic and internationally is required.
Required Knowledge and Experience:
♣    BA/BS degree in Marketing, Digital Marketing or related field.
♣    5-7 years experience in a similar role.
♣    Outstanding creative and innovation skills and an entrepreneurial personality.
♣    Multi Media skills desired including html, CS5, Writing, Producing, Editing and creating concepts in support of marketing goals and objectives.
♣    Successful track record for managing and optimizing digital marketing campaigns.
♣    Must be a creative problem-solver with strong organizational skills.  
♣    An experienced and multi-tasking manager/communicator who is skilled in building consensus and creating teamwork.
♣    Must understand company business strategies and the role product marketing and media branding play within that structure.
Desirable Skills
♣    Experience with Chyron in a broadcast atmosphere.
♣    Television Experience or TV Technology experience is a plus.
Why work for Chyron?
In our organization, you will work for the industry leader, in a growing market place with the smartest minds in the business. If you consider yourself a thought leader and want to be a part of the company who is delivering solutions for successful businesses today, we invite you to take the next step in your career and join us in leading the future by applying online today www.chyron.com     
Plus we have an excellent benefits package including:
•    3 weeks vacation (4 weeks after 5 years)
•    12 Company paid holidays including 3 floating holidays
•    10 sick days per year (they don’t expire)
•    Medical/Prescription & Dental coverage
•    Flex Spending (dependent care and health care)
•    Wellness Benefits (including health club membership reimbursement)
•    Life Insurance
•    Long Term Disability
•    AFLAC Cancer, Accident & Sickness Plans
•    401(k) Plan with company match
•    Long Term Incentive Plan (stock options)

Job Alert: Executive Creative Director wanted at Discovery Channel

Job Alert: CSD wanted at Gas Station TV. Interesting way to use talents but not be station-side.

Think About This: “Life is partly what we make it, and partly what it is made by the friends we choose.” ~ Tennessee Williams


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