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January 19, 2012

Jan 18, 2012 by     Comments Off on January 19, 2012    Posted under: Uncategorized

Who’s the newest member of the FOX Spots South/SportSouth team? Let’s hear a big cheer for LISA MARK, who has been named Director, Strategic Marketing and Communications. She’s coming over from being Global Director, Retail Marketing & Brand Activiation of STAINMASTER, the carpet folks. She’s been Senior Director of Brand Strategy and Marketing Services at Mizuno USA, which makes sports equipment and she’s also been Director of Marketing, Mickey Mouse and Winnie the Pooh Divisions of Disney  Consumer Producets. Great business card that. Ms. Lisa has her BS in Econ from Wharton and an MBA from Kellogg at Northwestern. Well Dunne! Lisa.


The LATimes does a wonderful job describing the amazing pre-launch publicity for FOX’s Alcatraz. Makes one envious of those on the list. Cool press kit…or is it something else entirely? (getting into JJ Abrams mode)


Who had the idea of having Discovery Channel’s Mythbuster KARI BYRON explain why Swiffer duster works so well?  Brilliant!!!


It just seems very unsettling that quite a few newsroom personnel do not know who handles promotions or marketing at local stations. Seriously, this is just sad. And it makes the news departments seem pretty out of touch. Does this apply to your operation? You sure?

 

Super Brilliant goes to the new VW spot where dogs not only bark the Star Wars theme, but a Grayhound substitutes for an Empire Walker. Seriously, THE BEST. Watch for it.

 

Think About This: have walked that long road to freedom. I have tried not to falter; I have made missteps along the way. But I have discovered the secret that after climbing a great hill, one only finds that there are many more hills to climb. I have taken a moment here to rest, to steal a view of the glorious vista that surrounds me, to look back on the distance I have come. But I can rest only for a moment, for with freedom comes responsibilities, and I dare not linger, for my long walk is not yet ended."  ~ Nelson Mandela

 

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