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October 2, 2014

Oct 1, 2014 by     Comments Off on October 2, 2014    Posted under: Featured

Is Philadelphia the Rodney Dangerfield of Nielsen markets? I mean, does it get the respect it so honestly deserves? After all, it is the capital of American democracy – home to more history than a history buff would care to list. It’s got cheesesteaks –  even a naked bike ride. Yet it seems to be the middle sister of markets…everybody likes it but nobody enthuses about it. I bet that will change once COSMO LOSCO settles into his new job at NBC in the City of Brotherly Love. As of October 6, he’ll be Promotion Manager at WCAU, working with VP MATT LAWS. Cosmo actually started his career at WCAU back in ’05 when he was a Production Assistant. He’ll be leaving behind the good folks at FOX in DC where he was Promotion Manager. Other TV marketing slots that were enhanced by his work include WGAL in Harrisburg PA and NBC’s WRC in DC. On all levels, Well Dunne! Cosmo!

It’s National Pizza Month. Behave accordingly.

Job Alert – from RACHEL PAPP in Tulsa (she’s one of the good ones) SR Producer KJRH Tulsa

The traditional ways of TV marketing are long gone. You know it, we know it. So come work for a company that is ahead of its time – and leading the industry with innovative ways to deliver content to our consumers across all platforms. We are KJRH 2 Works for You, the E.W. Scripps Media, Inc. owned NBC affiliate in Tulsa, OK, and we have an immediate opening for a creative, motivated, design-oriented editor/producer to join our Creative Services Team! We’re looking for a top-notch, hands-on producer with 3-5 years of local TV creative services producer experience who can write, shoot and edit impactful promos, spots that grow station ratings by appealing to both traditional audiences and new media viewers. You’ve got to be a strong writer who has expert-level experience in Final Cut and the Adobe Creative Suite, as well as professional shooting and lighting experience. You won’t just produce spots, you’ll conceptualize and market new ideas across all platforms. If you’re a person who takes initiative, searches for new opportunities, enjoys a challenge and is extremely organized, this may be the perfect place for you! Here you’ll develop promotional strategies and concepts that cut through the clutter, inspire others and truly make a difference both at our station and in our community. The bottom line is you need to be able to produce top-notch visuals that are steeped in key research points that target our key demographic and turn their heads! If you are ready to take this next step in your career, and thrive on the creative process, apply today http://www.scripps.apply2jobs.com/ 1. Able to translate strategic creative concepts into engaging on-air campaigns that will grab viewers’ attention. Must be able to conceptualize, write, shoot, edit and produce media promos, commercials, and presentations in Final Cut Pro to be delivered on various platforms, including broadcast, mobile and web. 2. Functions as the chief producer of station image promotion including concept development, script writing and spot production (news, image, web, sponsorship spots, etc.). Serves as the lead producer on all key sweeps promo production. 3. Will work closely with creative services director, news director, editors and multi-media news staff to execute marketing ideas to promote our news brand across various platforms. 4. Supervise producers; project delegation and foster professional skill development through delegation and execution of projects. 5. Programming and maintenance of promotional log inventory in WideOrbit traffic management system. 6. Team player attitude, willing to participate in station-sponsored community events and promotions. 7. Perform other duties as needed and as directed by the Creative Services Director. REQUIREMENTS EDUCATION: High School Diploma or equivalent required. Bachelor’s degree preferred. EXPERIENCE: 3-5 years or more of previous writing, producing and editing experience with topicals, sweeps, image promotion and a reel that demonstrates an understanding of contemporary production techniques. Video production in HD and professional lighting experience are required. EQUIPMENT: Final Cut Pro and AfterEffects required. Knowledge of electronic graphic design equipment required. Mac experience a plus. LICENSE/ CERTIFICATE: Driving required. Must have a Valid Drivers License and provide proof of insurability. SKILLS / ABILITIES: Non-linear editing skills necessary. Must be able to produce station image and topical news spots and meet deadlines. PHYSICAL REQUIREMENTS: Must be able to lift 50 lbs.

Think About This: A short course in human relations:

The 6 most important words – I admit that I was wrong.

The 5 most important words – You did a great job.

The 4 most important words – What do you think?

The 3 most important words – Could you please…

The 2 most important words – Thank you.

The most important word – We.

The least important word – I.

Copyright 2014 © Kate Bacon / Well Dunne! Talent


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