If one has to distill the focus of the NYC PROMAX, it would have to be: change is everything, content is still king, and all the basics of marketing translate to making the ‘new’ delivery platform messages work. Like in the beginning of TV in the early 50’s, products and even people are creating their own channels using different platforms. Technology available to all is taking the place of expensive equipment that was once only available in large markets. Hot, Flat and Crowded is right. “Creativity democratized” is how Pepsi’s ADAM HARDER termed it.
Oishii Creative was a standout as the Design Partner of the Conference. Their work is fresh, modern, young and memorable. One of the faves is on the landing page today…this particular Dare To took extra effort to post, but well worth it. Back to Oishii Creative – they are LA-based and you need to put them on your radar. Well Dunne! Oishii. Thanks for sharing this very cool Dare To piece!
In Vegas? Sit a spell and cool down. While you’re there, look for Well Dunne! Talent’s RICH VANSLYKE, voice man fabuloso. And SYDNEY RUBIN who can tell you all about how Topical Boot Camp can make a difference in your station….find both and do it now!
The lovely LAUREN RIDGLEY, late of CSD-ship at WISN in Milwaukee, hasn’t stopped producing since she stepped away from every day TV. She just pivoted a bit and is now the proud mother of the most adorable little package of baby goodness. She and her hubby could not be more delighted. Sugar and spice and everything nice for you! Well Dunne!
Think About This: “Omnia mutantur, nihil interit (everything changes, nothing perishes).” ~ Ovid, Metamorphoses
Copyright 2016 © Kate Bacon / Well Dunne! Talent