In between his travels and workload, we’re thrilled to get to spend Five Minutes With a PROMAX Board member and industry leader CHRIS SLOAN. Chris is the co-founder of 2C Creative, the Miami-based production entity that produces TV programming as well as attention-garnering promos for just about every network. Chris work-life balance is remarkable; his love of aviation has turned into a business that he loves as well. Doubly happy and well deserving. Let’s hear from Chris:
2C Creative is going strong. How did you get it started?
After enjoying careers on the network side of the business, my wife, Carla, and I founded 2C Creative (then known as 2C Media) in 2005. This was really a turning point for us in recognizing the best way to play to our strengths and, frankly, do it in a place we loved. We had straddled both coasts for some time, working in LA and NY, and 2C brought us to Miami. The weather is great. The people are great. The city has incredible energy. It’s a world city that doubles as a resort. As hard as we work during the week, we play hard on the weekends in this resort town. I always tell people, when you work at 2C – You do high-end work like you live in NYC, DC, LA, or Atlanta, but you don’t have to endure the traffic, subways, high cost of living, or most importantly – WINTER!
Most exciting project you have been involved with.
On the promo side, we’ve been elated to get the opportunity to work on spots for the past two NBC Olympics broadcasts, which had tremendous, high-profile visibility. Our “Mayweather-Pacquiao” campaign for HBO was also quite exciting.
On the original content side, we’ve gotten a thrill out of creating/producing every single one of our 6 series so far, but we’re particularly pumped for our upcoming reality series, “Dr. Miami,” which we just sold to WE tv.
My first big break was …when I was hired at 16 to produce, shoot and edit a fishing show – “Jimmy Houston Outdoors” and it’s still on the air to this day. I had to clean and dive into 2,000-gallon fish tanks.
Favorite way to jumpstart a stalled creative streak
I head out on my kayak into the Ocean. Being on the water allows me to achieve a clear mental state. Manatees and Dolphins are affable creatures to bounce ideas off.
Best quick office-type energy boost is
I just gaze out the window of our offices which overlook the Ocean and beautiful Biscayne Bay.
You love aviation. And write about it. How did that start?
I’ve considered myself an “avgeek” for as long as I can remember, my interest in aviation growing out of a fascination of the inner-workings of Miami International Airport. This interest became a hobby that I pursued through plane spotting, collecting memorabilia and securing seats on the first flights of newly launching aircraft.
In 2003, I founded the aviation history/memorabilia site Airchive.com and have, since then, expanded its focus to include commercial airline industry news and analysis, with a staff of reporters stationed around the world. The news site—now known as AirwaysMag.com—has become a leading industry resource with stories and reporters often cited by major news organizations like Forbes, Business Insider, CNN and others. It’s very nerdy but allows me to exercise my journalism passion and go on some very exotic, unsusual trips – often for free. For me, getting there by plane is most of the fun. Weird I know…
Latest campaign or spot you worked on and for whom
Two of our latest projects include the NBC Olympics Rio 2016 Opening Ceremony promo and the graphics package for CNN’s coverage of the presidential elections. Ask me in 2 months and our tremendous 2C Creative Team will have created new magic that I’ll be just as enthused by.
Favorite commercial or promo of all time
MTV’s “The State,” where the critics basically crapped on the show with bad reviews & quotes, and it ends with a quote that “The executive who greenlit this piece of shit should be given a urine exam.” It got my attention to tune in and you know what? The critics were right.
You made the switch from local marketing to more…how did you do that?
I actually began in national marketing and promo. I made the switch to local (that I still love) for 3 ½ run years to run marketing for a very innovative group of stations at the time known best for WAMI in Miami where we produced 10 hours of local programming a day from a store front glass studio in Miami Beach. The work I did and people I worked with made it my most enjoyable creative experience.
Best part of being on the PROMAX Board.
Who wouldn’t love the opportunity to not only surround themselves with the brightest minds in the business, but also work together to positively influence the future of the marketing, promotion and design industry? I love this re-energized organization. It has been very good to me and to many others. I felt I needed to give back. I encourage people out there to get involved.
You have 10 minutes to kill online. What sites do you visit?
Aviation websites clearly top that list, but also Twitter, Bring a Trailer, Jalopnik, Funny or Die, and any website to do with the Florida Keys.
Who would you like to spend “Five Minutes With”?
I would say my idol – TED Turner. Are you listening, TED? I know you like bison. I am buying. We can eat at one of your Ted’s Montana Grills. #
Monday, we’ll tell you about WSOC’s new Promo Manager, a lovely talent who has been called brilliant by her former boss. Yeah. Brilliant. Well Dunne! LACY LEVASSEUR. Details coming…
Think About This: “If you think it’s expensive to hire a professional, wait til you see what it costs to hire an amateur.” ~ favorite new LinkedIn post
Copyright 2016 © Kate Bacon / Well Dunne! Talent