If one would need to defend an idea that isn’t the ‘same ol same ol’, here’s another bit of ammunition to help you get to a greenlight. During this fierce election process, the hands-down best political ad was not for a national candidate. It was not for a state-wide candidate. It was for Travis County Commissioner, precinct 3 in Austin, Texas. The spot showing Gerald Daughtery’s love of facts and his wife’s need for him to get out from under her feet – it WORKED. He won. And he didn’t just win – he outpolled the top of the Republican ticket by 21%. He got votes from what they call raw voters who don’t vote a straight party ballot. Gerald got more raw votes than Clinton AND Trump combined. CHAD CROW was kind enough to share all this. It’s a homerun. SO, next time someone wants you to do the ‘same ol same ol’ spots, tell them Gerald Daughtery proves it’s not a good idea. Or call Chad and get him to do a campaign for you. Well Dunne! KCStrategies. Well Dunne!
Job Alert – Promotion Director KBOI Boise
Phoenix + Veterans Day + Parade + DENA YASNER equals Do It! Today.
What’s in a name? The New Yorker with a fascinating article about how company names can help…or hurt. Yes, he mentions TV ownership group names…
Think About This: “Change has a considerable psychological impact on the human mind. To the fearful it is threatening because it means that things may get worse. To the hopeful it is encouraging because things may get better. To the confident it is inspiring because the challenge exists to make things better.” ~ King Whitney Jr.
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