The American Southwest is a one-of-a-kind place that fascinates. There are desserts around the globe, but the US Southwest is a lifestyle, a geography, a history and a myth all rolled together. So is the lower part of Louisiana. Bayous, language, history and humidity meld to imprint the people and form the basis of a unique locale. Some of us are lucky enough to experience one or the other in our creative odyssey. BEN BATES, on the other hand, is experiencing both. All the more material to pull from when the creative juices need oil. Ben is a Baton Rouge native who has just been tapped by the amazing DEILIA WILLIANS (admittedly top of the favorite list) to be her Assistant Creative Services Director of Hearst’s ABC affil in Albuquerque, New Mexico, KOAT. Ben began his TV journey at WVLA in Louisiana’s capital city where he was a Promo Producer. From there he headed west to Denver’s KDVR’s where he forged more promo chops. Like a lot of promo folks, he felt the need for a ‘news break’ and joined Denver-based Craftsy editing long form educational videos about…Crafts. See, the name says it all. Then, like promo folks do, TV called and Deilia was on the other end. He and his wife will be settling down in The Duke City right before Christmas, and they both promise to go to Santa Fe and see the farolitos, which give The City Different a feel akin to pure magic. Looking forward to getting to know him even better…as should you. Well Dunne! Ben!
Think About This: "What’s in greatest demand today isn’t analysis, but synthesis, seeing the big picture and combining disparate pieces into an arresting new whole." ~ Daniel H. Pink