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February 6, 2018

Feb 5, 2018 by     Comments Off on February 6, 2018    Posted under: Featured

Got several announcements awaiting the corporate okee-dokee, so nobody in particular is being highlighted here today. Gotta say there’s a lot of ‘stay put and keep your head down’ out there in TV marketing world.

Job Alert – Associate Creative Director HBO NYC

Well, the totally unscientific but totally creative group of writers, producers and art directors that constitute the bulk of daily contacts all seem in agreement….the Super Bowl spots were, by and large, $5 million that might have been better spent elsewhere. A brilliant attorney (he does Supreme Court cases) was confused by several, and, as stated, this guy is top of the smart chart. Was it a manner of many spots being too cool for the room? My dad never got confused looking at spots in the SB although he never could figure out why McArthur Park left the cake out in the rain.  Is there some kind of communication shorthand going on? Is it generational? The age range for the unscientific pros starts at 27, so that can’t be it. Just wondering why some spots left viewers scratching their heads. Is confusion a way to drive sales? Is ironic sarcasm a new ad category?

Think About This: “The harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly; ‘tis dearness only that gives everything its value.”  ~  Thomas Paine

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