A good heart and a sharp creative mind is the ideal combination for anybody in television according to me. To point out an example of one such person embodying these two ideals, we need go no further than North Carolina, where RYAN POPE has been named CSD of WWAY in Wilmington. I’ll let him tell his own story and I want to hear a big Well Dunne! Ryan when you’re finished reading. “After graduating from East Carolina University in 2005 with a BS in Communications, Video Production, I finally landed my first gig in TV in 2006. I started at WWAY TV3 when it was located in Downtown Wilmington and started as a production assistant/live truck operator/morning photog. After just a few months of giving it all I had, I got promoted to Promotions Manager/Creative Director. It sure was tough jumping right into those shoes, but it gave me tons of valuable experience. I got offered the same position at 41 NBC WMGT in Macon, GA in 2008 and packed up and left my home state. 41 NBC had no promotions department when I started and I was tasked at building the department from the ground up. I have always been the “creative guy” and I also love to help people in need. So over the years I developed a strategy to help those in need WITH my creativity. The stations I have worked at were never number one in ratings, but we WERE number one in community service and using the power of TV to help the less fortunate. I became heavily involved with The Salvation Army over the years and eventually left 41 NBC to work for them and get a break from the madness of small market TV. Now, I am back at the place it all started and have a team of creative folks I am tasked at managing. I can’t wait to get dug back into this wonderful Cape Fear area and think of ways to help those less fortunate with the power of TV! I was awarded a community service award by the Mayor/City of Macon before I left for the “Blossoming Hearts” campaign I created and managed for many years. It is my hope that I can develop some creative projects to execute for people in need around the NC Coast!” Now that, Ladies and Gents, is one great guy. Well Dunne.
Job Alert – Director of Marketing and Audience Development WTXL Tallahassee
WTXL, the ABC Affiliate in Tallahassee, FL seeks a Director of Marketing and Audience Development (DMAD) to lead the station’s marketing department. This role provides expertise and support to News, Digital, Sales and all other local content efforts for multiplatform creative strategies, and commercial production services.
This is the perfect opportunity for someone who is already a Director of Marketing, Marketing Director, or an experienced Promotion Manager, Creative Services Director, or Senior Producer ready for the next step in their career.
This individual is a hands-on leader, skilled in multi-platform marketing, outside media delivery, client creative services projects, and communications and community relations activities. Exceptional organizational and strategic thinking required to implement market research recommendations and achieve goals in audience development and revenue growth. The DMAD manages a creative team to produce award-worthy, audience-motivating promotion that will expand the station’s rapidly-growing broadcast and digital media presence.
The DMAD is also responsible for the station’s overall marketing strategy, including outside media planning and buying, budgets and employee training modules. Bachelor’s Degree in Marketing, Advertising, Film/Video or related field preferred. Experience in a marketing leadership position required. Send creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.
Qualified applicants only, apply online at https://careers-raycommedia.icims.com. Attach resume with cover letter, and link to your most recent work. Drug screen and Motor Vehicle Record check required. No phone calls please. EOE-M/F/D/V
Think About This: “When will our consciences grow so tender that we will act to prevent human misery rather than avenge it?” ~ Eleanor Roosevelt