>Articles by " Kate"
It was uncharacteristically cloudy in Fountain Hills, AZ Wednesday. There wasn’t a lot of light in a place where it normally is evident in spades. The weather folks can give you a detailed reason for this odd happenstance. But the real reason is that a man who called himself the Chief Harvester of Light at Minard Nature Photography passed away. That’s how he defined himself on his LinkedIn page. That was his retirement job. LEE MINARD has left us. Nobody was kinder, more talented and a better person than Lee. He was one of the first people who introduced himself on my first job at WFAA TV. His low voice was steady and reassuring for a 21 year old who was in over her head; he told me everything was going to be all right. And it was. He treated everyone with kindness, even if he was delivering bad news. His legacy in TV marketing was not the excellent work…or the awards…or the titles. His legacy was the encouragement he shared with so many people, making them more creative and more wonderful humans. Lee headed up creative for such entities as WCBS, The Food Network, PAX TV, and a series of the best performing and best marketed stations across the country. He was an artist. Loved baseball. A semi-professional musician whose love of jazz made his eyes light up. He knew so much and shared all he knew. The world is darker and colder with his passing. His beloved family should be in your thoughts. There is nothing Well Dunne! about his death, except to say he lived his life in such a way that no doubt St. Peter met him at the pearly gates with a smiling, hugging “Well Dunne! Lee”. xoxo
Think About This: “You are not too old and it is not too late.” ~ R. M. Rilke
Yes, of course it’ still copyrighted by me.
OK, metaphorically close your eyes and picture a guy in love with radio and football. No, it’s not Bobby Costas. This metaphorical person went on to TV marketing after he played Fullback for two teams – the Pittsburgh Power Football team and the Lehigh Valley Steelhawks Professional Indoor Football. VERY impressive. He transitioned to TV as the Creative Services Director and Promotion Manager for WVVA, the Quincy Media NBC station for Bluefield, West Virginia. He decided to leave the mountains behind and went to work with SHERRY CARPETER at Graham Media’s WJXT in Jacksonville, where the beaches are pretty sweet. Now, he’s combining mountains (kinda) and water (think Ohio River) in his new job in Louisville. We’re talking about BRANDON LINK, newly named Assistant Creative Services Director at Hearst’s CBS station in the Kentucky Derby town. All together now…on three…hup, two, Well Dunne! Brandon.
Think About This: “First they ignore you, then they laugh at you, then they fight you, then you win.” ~ Gandhi
Yes, of course it’ still copyrighted by me.
VP Creative & Programming
WLS – Chicago
WDAF – Kansas City
WYMT – Hazard KY
WAVE – Louisville
KDAF – Dallas
WSVN – Miami
WUCW – Minneapolis
KFMB – San Diego
WSYM – Lansing
WYFF – Greenville, SC
WAVE – Louisville
KSDK – St Louis
KHOU – Houston
KVUE – Austin
WBIR – Knoxville
KPNX – Phoenix
Director Marketing & Audience Development
WALB – Albany, GA
Assistant Creative Services Director
WVTM – Birmingham
WBNS – Columbus
KMTV – Omaha
Think About This: Kindness in words creates confidence. Kindness in thinking creates profoundness. Kindness in giving creates love. ~ Lao-tzu
It’s a major adventure in the works…a move from coast to coast (nearly literally)…and an exciting new resident of Seattle in the making. It’s JAY YOVANOVICH’s new slot – he’s the just-named Marketing Director for KING / KONG in the space needle city. The Tegna operation has big shoes to fill because he’s coming from WRAL in Raleigh, which is the best station in the country. Yes, it is and you all know it. Jay’s been Marketing Director for WRAL and their FOX50 sister in the North Carolina capital. He worked his way up the ladder at WRAL, starting as a promo writer producer and it’s been about 12 years since he moved from On-Air Promo Manager at Pittsburgh’s WPGH. He’s also worked in Charleston, SC doing promo for WTAT. The University of Delaware grad is into Brazilian martial arts in his spare time…and he’s quite good at it. He’s even better at getting eyeballs to screens and forging image. BTW, he’s not going to start until we turn the page on this year, so you have plenty of time to shout out to him a big Well Dunne! Jay.
Think About This: “Never be afraid to raise your voice for honesty and truth and compassion against injustice and lying and greed. If people all over the world…would do this, it would change the earth.” ~ William Faulkner
KRISTA MOATS is the new marketing and creative producer for FOX in Chicago. I know she’s going to put that at the top of her Thankful list this holiday. Ms Krista loves this biz and hitting market #3 is pretty exciting. She’s making the transition from South Bend IN where she was producing for Sinclair’s WSBT. No stranger to the FOX family, Krista worked for WUPW in Toledo at one time before she worked at Scripps’ WRTV in Indianapolis. What a perfect time of year to be in the Windy City. Well Dunne! Krista!
Job Alert – Writer Producer WTIC Hartford (work with HENRY VAZQUEZ!)
Think About This: “Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” ~ thanks to LEE ARMSTRONG LUMPKIN
Growing up in the Midwest near St. Louis offered many insightful life lessons. One was experiencing all four seasons. In the depths of winter, nothing was more enticing than the thought of sun shining through palm trees in Florida. The Cardinals had their spring training camp in St. Pete, and the stands were full of baseball fans who rather gleefully basked in the warmth while commenting on the frigid temps back home. Some of the most fervent winter avoiders were able to work and live in the Sunshine State, and one such Midwesterner is GAYLE BEATTY. Ms. Gayle is heading to Orlando, where she’ll be working with VP Creative CHRIS FRIEDRICHS at Fox’s WOFL as a writer producer for the combo stations, WRBW and WOGX. Gayle is no stranger to Florida – she’s worked for TV operations in Sarasota at WWSB where she was CSD as well as in Tampa where she was Promo Manager for WFTX, the Scripps’ ABC. The SIU Carbondale grad got her start in TV at KSNW in Wichita as Marketing Coordinator and Promo Producer and was lucky to work with DALE LOCKETT at KHOU in Houston. She’ll be celebrating a Disney Christmas for sure. Well Dunne! Gayle.
Job Alert – Creative Services Director WSYM Lansing
Think About This: Hold on to what is good, even if it’s a handful of earth. Hold on to what you believe, even if it’s a tree that stands by itself. Hold on to what you must do, even if it’s a long way from here. Hold on to your life, even if it’s easier to let go. Hold on to my hand, even if I’ve gone away from you. ~ Pueblo Indian Prayer
This coming March 17th is going to be more than just St. Patrick’s Day for two muy-talented promo guys. It’s the day that PAUL FEY and WALT JASCHEK, once known as Paul & Walt Worldwide, get inducted into the St. Louis Media Hall of Fame. Paul is now President and COO of LA-based World Wide Wadio (one of the best and favorite names ever) and Walt is now writing and consulting, again with a great name, i.e. Walt Now Consulting. Yes, he’s also teaching at Webster U. The two of them had their roots in the Gateway Arch city where Paul was Ad Manager for KMOX TV (now KMOV). Their work is noted for the humor, the wittiness and the clever turn of a phrase heard on radios everywhere for such clients as CBS Network, NBC Network, Warners, King World and one time St. Louis favorite Budweiser, among others. Nothing more fun than giving hometown talent a big Well Dunne! Way to go Paul and Walt!
Think About This: “To succeed in life you need three things: a wishbone, a backbone and a funny bone.” ~ Reba McEntire
What a lovely Monday…and now a lovely post about a great guy who has landed a job with a GM that he calls great as well. Tony the Tiger should be reading this… ANDY SCHWABE is already on the job in Birmingham, Alabama as the CSD of WIAT, the Nexstar CBS in the Heart of Dixie. Andy’s looking forward to bringing his two adorable daughters to visit next week and the threesome will have fun exploring the new city. Andy comes over from a short-lived gig in Texas and from a Marketing Director slot in Tucson at KGUN, Promo Manager slot at WTVR in Indy, Ass’t Promo Mgr at KOCO in Minneapolis and promo producer roles at CBS’ KYW in Philly and WTVJ in Miami. He’s a man who works in TV so he can be a great dad. Let’s all shout out a big Well Dunne! Andy.
Think About This: “Do the best you can until you know better. Then when you know better, do better.” ~ Maya Angelou
Being a long time advocate that TV marketing and promo people make the best GMs…let’s stop by Huntsville, AL and see what former sales promo pro MARYANN BALBO has been up to. Maryann knocked ‘em dead at WNCN in Raleigh and WTVD, ABC in the same market where she handled marketing for clients that was always spot on. The New York native is now GM at WHDF. Despite the time crunch such a job imposes, she and her son, Mason, have written a book together. How cool is that! Entitled Date Night With Mom, the story is a delightful tale that emphasizes being present and spending time with your children – it’s the best thing a parent can do. Order it as a gift – or for yourself. Let’s hear it for the amazing Maryann! Well Dunne! to you and Mason.
While you have your credit card out…click on your generous switch and hear what 2C Media’s up to now. As you remember, 2C’s CHRIS SLOAN AND CARLA KAUFMAN-SLOAN made a world of differnce for the storm ravaged people of Puerto Rico with their Operation Care-Lift. With the holidays fast upon us, they’ve begun Operation Puerto Rico Gift-Lift for Hurricane Relief. He’s got three Spirit Airlines A20 jets ready to load up with holiday cheer. Help them ensure the children of Puerto Rico have a wonderful holiday, no matter what. If you feel so inclined, click here and let the holiday generosity flow.
Job Alert – CSD WSYM Lansing MI
Think About This: “As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” ~ John Fitzgerald Kennedy
Copyright 2017 KDBWDT and corresponding legal advisors
How time flies. It seems like it was just yesterday that it was the beginning of summer and now Thanksgiving is demanding our attention, as well as Santa and his merry band of retailers. It was back in late summer that JOHN SWEENEY took over the VP of Creative Services slot at KAKE in Wichita. The Fordham grad is hard at work at the helm of the ABC affil owned by Lockwood Broadcasting. He’s making the switch from perpetually humid Miami where he headed up marketing for NBC. He’s had creative leadership roles at KMOV in St. Louis, KPRC in Houston, WVIT in Hartord and headed up his own prodco in NYC called New Morning Productions. Sounds like KAKE has a great guy. So obviously they should celebrate with a cake. (Badumbum…) Well Dunne! John.
Will update on JIM McNULTY’s political race when the vote is counted. Cross your fingers.
Think About This: “Be content with what you have; rejoice in the way things are. When you realize there is nothing lacking, the whole world belongs to you,” ~ Lao Tzu
Being creative means one has the ability to take one’s talents to different areas with nary a blink of an eye. It’s natural…it’s one of the most wonderful parts of being creative. Everybody knows Kevin Kolbe is as creative as they come. So it’s with great fanfare and a big smile that Kevin, besides freelancing this writing, producing and marketing takents, is taking on radio. Yes indeed, Mr. K is going to join Curtis Media’s powerhouse country radio station in the Raleigh market. You’ll have to listen yourself. It’s 94.7 and they go by QDR. He’ll be doing on-air work, and I just know he’ll knock the whole experience out of the park. He’s done radio before – in Nashville. And even done voice work (Kevin, we need to chat about that…Well Dunne! Talent and all…) Kevin’s TV background doing promo for Capital Broadcasting’s Fox affil WRAZ and station’s in the aforementioned Nashville. He’s a great guy who deserves a massive Well Dunne!
Think About This: “In science it often happens that scientists say, “You know that’s a really good argument; my position is mistaken,” and then they would actually change their minds and you never hear that old view from them again. They really do it. It doesn’t happen as often as it should, because scientists are human and change is sometimes painful. But it happens every day. I cannot recall the last time something like that happened in politics or religion.” ~ Carl Sagan
She’s starting on Thanksgiving Day…it’s auspicious to pick such a memorable day to begin a new chapter. CHRISTINE VARGAS is doing just that – picking Thanksgiving, when she starts as News Promotion Manager at Tribune’s FOX affil in San Diego. I bet they’ll have pumpkin pie (at least) for her, eh? Christine is coming over from CBS affil KFMB in SD where she started as Promo Coordinator and was upped to Topical then Senior Promo Producer…shows good work and an eye that her former CSD, MIKE STEWART, had. Very excited for her. Well Dunne! Christine.
Listen up folks in the DC area. Well, more specifically one particular area, namely Gaithersburg, Maryland. Tomorrow (Tuesday Nov 7) is election day and the talented JIM MCNULTY is running for City Council. Do we need to tell you to vote? OK, then – GO VOTE. For him. The University of Scranton grad started his creative career (yes, he’s a TV creative!) at WYOU in Wilkes-Barre, PA and honed his creative promo chops in DC at WJLA, WRC and WBDC before catching on at Discovery Home/TLC and working at any number of creative leadership roles for the behemoth media co. Now he’s the owner of his own shop – Wurdsmith Creative. He’d be a super councilman! So Gaithersburgers…get out there and do the citizenship thing. Well Dunne! Jim.
Worry not…none of the WRAL promo folks were injured in the fire that broke out at their Raleigh studios on Friday night. Good news indeed.
Job Alert – Writer Producer WOFL Orlando (work with CHRIS FRIEDRICHS!)
Think About This: “Things we lose have a way of coming back to us in the end, if not always in the way we expect.” ~ J.K. Rowling, Harry Potter and the Order of the Phoenix
Still copyrighted but thanks for looking
Always such a treat to write about the artists out there. Graphics are key to any ad – duh. And in today’s world, good TV art people are hard to find. Its particularly problematic when TV loses a super-talented one to another line of work. Well, she’s still doing art but not for TV and entertainment/news. That’s what happened to a Denver-based creative, DEB CATALANO. The UCLA grad and Savannah College of Art and Design grad (impressive) was Art Director at Fox affil KDVR after doing such things as 3D animation for Fox Family Channel in LA and Imaginary Forces, Novocom and Pittard Sullivan. Yes, all top notch drop-dead great places. Deb has taken on the title of Chief Technology Officer for Ignite Creative, a super agency in the Mile High City. No doubt she’s a very happy camper. Big Well Dunne! to Deb.
Condolenses to Well Dunne! Talent’s KEVIN GASSMAN whose aunt passed away from cancer in Los Angeles on Tuesday.
Job Alert – Executive Producer WJXT Jacksonville (work with SHERRY CARPENTER!!!) Executive Producer River City Live: WJXT Jacksonville is seeking an Executive Producer for a daily variety and feature show. An experienced leader and visionary, the EP will oversee all aspects of River City Live. Responsible for teases, segments, and packages; this position will book and research interview topics, and generate fresh ideas for a lifestyle show. You must be able to stack and booth a daily live show. Responsible for program brand and maintaining ratings. Experience as a producer on TV or digital program is a must. Ability to work under very tight deadlines and intense pressure.
ESSENTIAL JOB FUNCTIONS:
- • Develops content and fun, informative ideas for the show, including program segments that reflect the community
- • Works with WJXT Sales Department to plan, book and deliver quality/entertaining segments for clients.
- • Assists with program’s web/social presence; helps to develop new audience outreach models.
- • Records and edits video for pre-produced or live segments.
- • Manages archives for “best of” show clips for future episodes
- • Oversees RCL contests and official contest rules.
- • Ability to Executive Produce special Live programming on WJXT and WCWJ.
REQUIREMENTS Excellent organizational and leadership skills. 5 years experience serving as a producer on a TV or digital program. Strong ability to edit video and write copy. Ability to booth a show, which involves back-timing, floating of stories, etc …as well as ability to work the floor, interacting the guests and talent. Knowledge of ENPS. Ability to work under very tight deadlines. Understand WJXT’s presence in the community and the core values associated with our brand. Ability to lift props, scenery and equipment. The above description does not necessarily include all of the essential functions or occasional work assignments of this position.
Particularly good article about PR and marketing and blending and all that.
Think About This: “Without time to decorate it, time is just a bunch of boring production deadlines or dates by which bills must be paid.” ~ Frank Zappa
Remember how there was a Job Alert for a promo position at WTIC with the fabulous HENRY VAZQUEZ? Yep, just posted yesterday. Well, it’s filled. Things move pretty quickly. Let’s introduce Team WVIT Creative’s newest member, SKYLAR MAGNOLI. She’s got what it takes to make a splash in news promo, what with her news background. She’s been a reporter for the Danbury News Times as well as an associate news producer at another Hartford station and while there, she was bitten by the promo bug. Okay then! Skylar (love that name) has interned at WNPR and was the Assistant Editor of her college paper when she attended Central Connecticut State U. A self-starter to boot. It’s illuminating to see that she is on the forefront of multimedia and social journalism. Big exciting Well Dunne! for Skylar.
Think About This: “Whatever satisfies the soul is truth.” ~ Walt Whitman
Some people think 13 is an unlucky number. Not so. For instance, this upcoming November 13 is going to be a good one for ADAM DEPAUL. It’s the day he starts as Promotion Manager at WOFL/WRBW/WOGX in Orlando. He’s taken on the #2 slot behind VP/Creative Services CHRIS FRIEDRICHS and Mr. Adam will be developing and executing promotion and marketing concepts for on-air, social and online as well as overseeing and executing client commercials, community events and event-driven promotions. Cool. The Jacksonville FL native was most recently a writer producer at Hearst’s WPBF in West Palm. The Full Sail grad (and that school is am-az-ing) was also a Sr. Producer for WMOR in Tampa. Yes, that’s a Well Dunne! for Adam!
Think the hiring process in the US is wonky? Take a look at how truly bizarre it is overseas. Thanks BBC.
Job Alert – Creative Services Producer WTIC West Hartford (work with HENRY VAZQUEZ!!)
Job Alert – Creative Services Producer WGNO New Orleans Promotions Producer Wanted In The Big Easy! WGNO-TV (ABC) / NOLA 38 (CW) – New Orleans, LAvvvNew Orleans is called “The Big Easy.” Creating big time stuff is what we do. Whether it’s our newscasts set in a funky bar (yes that’s us), our integrated sponsorships centered around food or the nationally recognized God Bless Louisiana campaign, never has a station’s identity better matched the sights and sounds of a truly unique city. As a Promotions Producer, not only will you have the lofty task of elevating the station’s reputation for delivering nationally award winning image promos, but you must have the ability to produce compelling social and long format content to support our one of a kind News With A Twist news program. The ideal candidate must have experience in all aspects of current promo production processes, including shooting, lighting, motion graphics, videography, nonlinear editing and post-production. A boutique agency, post-production, broadcast television or cable background is ideal. Take a sneak peek into what we do. WGNO https://youtu.be/feuWgs0xc0s NOLA38 The CW https://youtu.be/4pPUVAvFbIo
Think About This: “The first start toward success is to be glad you are yourself.” – Florence Shovel Shinn
Copyright 2017 KDBacon|WellDunne!Talent
Is there anything as exhilarating as someone with a new career slot – they’re so happy and enthusiastic that it transfers and that happiness and enthusiasm makes your day? What a great way to start the week, and we have ALEXANDRIA LEAVENWORTH to thank. She’s the newly named (actually it’s a promotion) creative services producer for Hearst’s KSBW located along the gorgeous central California coast. Ms. Alex, as she calls herself shared the following: I started at KSBW in February 2015 as a part-time Master Control Operator and Production Assistant, was promoted to a full-time Production Assistant in August 2015. Then, I took a risk by dropping from full-time to part-time again, to go into my dream department as an Assistant Creative Services Producer in May 2016, and now am back to full-time in my new role as a CSP! (Whew! It’s been a journey). A go-getter with a Masters in Journalism and Mass Communications specializing in Integrated Media Communications from University of Nebraska-Lincoln, Alex sounds like she can handle the biz as it spins different ways daily. She’s a delight and her CSD ED EVEREST was very happy to bring her aboard – bet the whole market loves their work. A very big Well Dunne! Alex!
HAPPY HALLOWEEN. Want to hear a frightening story? This is one about the recruiting firm that is desperate to fill a major market open CSD slot and the firm has NO idea about what marketing is, no idea about the station itself, no idea how to write (think hyperbole then magnify it for their site and emails) and they don’t coordinate their efforts. That, my pretties, is enough to make one get out one’s flying monkeys.
Job Alert – Creative Services Producer/Director KERO Bakersfield
Think About This: You’ve got to get to the stage in life where going for it is more important than winning or losing. —Arthur Ashe
Still copyrighted ©2017 KateBacon|Well Dunne! Talent
Los Angeles has so many amazing opportunities for creatives (most of the time)…which led ANDREW BIDWELL to return to LaLa Land to be a Digital Strategist and Associate Producer for Jukin Media. Jukin is a cutting edge licensing firm that helps user-generated video make some money. They produce original content as well. Andrew has a most interesting background…he was smart enough wear a lot of hats in different areas of entertainment before settling on promo. For instance, he interned at KNBC, NBC in San Diego and E! Networks before taking his first longer term gig doing talent relations at Oprah in LA. He then became a production assistant at E! (see how the internship worked…they remembered him and he returned) and was a PA at TMZ. After tackling news topical down in SD, his hometown, he landed back in LA. So let’s hear a big Well Dunne! for Andrew.
Calling all Finance, Legal, HR, Marketing and Corporate Strategy professionals in Miami… NBCUniversal’s Talent Acquisition team in partnership with Prospanica, is hosting a networking event in Miami on Tuesday, November 7th. We are recruiting for current openings with both Telemundo and NBCU International. If interested, please provide your information by clicking this link: http://bit.ly/2xtpcV0 RSVP by Monday, October 30th to be considered as space is limited. We look forward to meeting you soon!
Think About This: “Life is simple. Everything happens for you, not to you. Everything happens at exactly the right moment, neither too soon nor too late. You don’t have to like it… it’s just easier if you do.” ~ Byron Katie
There’s no place like home…and with the holidays coming up, that sentiment is all the more real. And it’s the reason that MIKE STEWART is going to Kansas City as the new CSD of the Meredith CBS affil KCTV. He’ll be decamping the CSD slot in San Diego at another CBS affil KFMB. Mike and his wife are going to be way closer to family. Mike’s a grad of Kansas University (go Jayhawks) who got his start in TV at KJRH in Tulsa, where he manned the Assignment Desk before jumping to their promotion department. He then went to do promo in Houston at KPRC before heading up I-45 to be Promo Manager for DAVID HERSHEY at CBS’ KTVT. Gonna love having the seasons again and paved roads that aren’t so bumpy they’re nearly undrivable. (Yes, talking to you San Diego Street Department!). A great big Midwest Well Dunne! to Mike!
Job Alert – CSD WUCW The Twin Cities
Think About This: “A worried mother is a better researcher than the FBI” ~ sign in a friend’s kitchen
Joining the what appears to be a growing list of TV creative who are getting into the medical field is the muy talented LAUREL PORTIE. She’s been at Scripps’ The List, handling social marketing for that show as well as the Pickler & Ben syndie. Oh, she even shot and produced segments as well. Official title Social Media Strategist and Content Producer. Lots of hats on one head. She’ll be handling social media for the Barrow Neurological Institute in Phoenix, which is so close to where she lives, it’s a perk. Ms. Laurel is a Louisiana lady who started in TV at KLAX, Alexandria. Started in the promo world early. Next stop was as Sr. Writer Producer at WNCT in North Carolina then on to Big D as Brand Manager of KTVT, CBS in Dallas-Ft. Worth. She went down I-35 to San Antonio and the Sinclair stations where she jumped on the social media bus and has now gotten behind the drivers seat. She was in Seattle before heading to The List. Besides being part of the Topical Boot Camp group (more news on that to come) she’s planning a March wedding. TV is losing a gem in this busy wonderful lady. A big Well Dunne!
Think About This: “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’ ~ Brian Tracy
Listen up everybody! The one and only BOBBY RIGG is now freelancing, and you all need to not only put him in your rolodex/contacts/database/Siri thingie….but if you want great work, then you have to call and make him your production guy. He writes. He shoots. He edits. He knows how to get along with news people! Bobby has recently been Creative Manager in Houston at KHOU – yes, the station that the Buffalo Bayou flooded. During the hurricane. I’m sure you heard about it. Bobby is a Texan…Houston guy with a degree from UH to boot. He started his career in Corpus at KZTV producing promos, then headed west to KCRA in the Cali capital . He returned to Houston as Sr. Promo producer before getting the Creative Manager slot there. So, let’s repeat, hire Bobby Rigg. Carry on…and Well Dunne! Bobby.
For those of you not connected on Facebook, let me copy what was posted yesterday in the wake of the FCC’s ruling about local stations and brick and mortor locations: Wow…the FCC today eliminated the rule that meant local radio had to be, well, local. Watch for a lot of layoffs in your town…a lot of vapid and waste-of-time radio coming from elsewhere…and iHeart saving itself so the banks are happy while everyone else isn’t. Progress?
Think About This: “Probably the greatest achievement you can reach is when you’re able to forgive the most heinous thing in your life.” ~ Tom Petty (thanks GREG DERKOWSKI)
Copyright 2017© KB Bacon|Well Dunne! Talent
The following has nothing whatsoever to do with Harvey Weinstein. Let’s talk size. Market size. And the bottom line is, in today’s world, most people don’t really care anymore. Once upon a time the larger the market, the larger the salary. The more toys available to make spots. Largest budgets. Even more prime slots for promos. And the prestige – there was indeed a patina to the market size. Anybody read Hot, Flat and Crowded by Thom Friedman? It sums up the fact that our technology has made those editing and graphics toys available to all. Ownership consolidation has pretty much wiped out the huge market salaries (as a rule) and outside media budgets that were awesome. Today, CSDs, producers, marketing pros – most everyone is looking for an open slot that fits into THEIR lifestyle…closer to family, closer to the mountains/ocean/desert – markets that are more than just a place to live and work. Housing that might be affordable. Culture. Or solitude. Let’s refrain from thinking market size is an indication of talent. Seen spots in NYC that make you drool and seen spots from small markets that do the same. The days of market size are over…it’s all about lifestyle. Carry on.
Job Alert – Director of Marketing and Audience Development KALB Albany GA
WALB, a leading content brand in Albany, Ga, is seeking a Director of Marketing and Audience Development. The Director of Marketing and Audience Development is the leader of the station’s marketing department and top brand authority. This role provides expertise and support to News, Digital, and all other local content efforts in the form of multiplatform creative strategies, as well as commercial production services and creative direction to support the Sales mission. The Director of Marketing and Audience Development is responsible for both audience development and revenue generation.
This individual is a hands-on leader, who is expertly skilled in multi-platform marketing, outside media delivery, client creative services projects, communications and community relations activities. Exceptional organization and strategic thinking is required to implement market research recommendations and achieve goals in audience development and revenue growth.
This is a leadership role, managing a creative team in the production of top-quality creative for every screen and coaching with expertise on the latest production technology available to the department. The Director of Marketing and Audience Development develops the station’s overall marketing strategy, including outside media planning and buying, budgets and employee training modules and is responsible for leading a creative team to produce award-worthy and audience-motivating promotion that will expand the station’s rapidly-growing broadcast and digital media presence.
Bachelor’s Degree in Marketing, Advertising, Film/Video or other related field preferred.
2-3 years experience in a creative leadership position implementing strategic priorities required. Must provide creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography. Candidate must successfully complete pre-employment drug screen. Qualified applicants, please apply online and attach resume with cover letter, and link to your most recent work. No phone calls please. EOE-M/F/D/V
Think About This: “No matter how tiny you look, you can lead huge men if you have what the huge men don’t have.” ~ Michael Bassey Johnson