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August 30, 2016

Aug 30, 2016 by     Comments Off on August 30, 2016    Posted under: Featured

With the weather news of the day centering on Florida, it seems rather odd to talk about palm trees, since in a bad storm they rattle about something awful.  But palms have a hypnotic effect on some…the way they silhouette against sunrises and sunsets is beautiful beyond words. They denote a feeling of paradise. And they can call one to return to them, even from a far distance. Returning to the Florida palms of aptly named Palm Beach is DANIELLE JOHNSON who will be heading to NBC affil WPTV where she’s slotted to take on a multi-media marketing producer job. Good for her. She’s taking leave of KJRH in Tulsa where she’s been for five years, working with the lovely and talented GM DONNA WILSON as well as CSD PETE GEORGE. Pete told me he hates to see her go but when you have surf and sand in your veins it’s hard not to return to the Sunshine State. Donna started out in Tampa interning as part of her degree from University of South Florida. She’s been with Scripps all along (they hold on to great people) and not only was part of the promo effort in Tulsa, but Danielle is great in front of the camera. She hosted Access Tulsa. Add her MMJ chops to the fact she was chosen to be a Leadership Champion, and you’ve got a pretty sweet bundle of talent. Palm Beach is in for a treat. Danielle will love working with CHRISTINE BARON and JAMES GRIFFEL when she gets back home. Well Dunne! Danielle.

Think About This“Where there is ruin, there is hope for a treasure.”  ~ Rumi

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 30, 2016

Aug 29, 2016 by     Comments Off on August 30, 2016    Posted under: Featured

Try as one might, making a mint julep – a good one – is not easy. Frankly, the only place where they really know how is Louisville. No place like Derby Town for a real mint julep… or a slice of black bottom pie. Cousins in Louisville who own a restaurant have proved this to be true. That said, it will be up to SCOTT BRADY to find his own favorites when he gets to his new hometown and takes the Creative Services Director slot at WDRB. Being a Tennessee man (Univ of Tennessee Volunteer), Scott will no doubt love the slight southern lilt to the Louisville speech. He’s been in Minneapolis at the FOX duopoly, KMSP/WTFC as VP Creative Services, the same title he had while at Kansas City’s FOX station WDAF.  He got his start in Nashville where he was a news editor then a promo producer at WTVF and then Promotion Director at WKRN. All the best in Louisville, Scott. Well Dunne!

Job Alert – Topical Creative Services Producer KJRH Tulsa

The Topical Producer, Creative Services is responsible for writing and producing on-air promotions, proof of performance, and station sponsorship spots. 

Key Activities

  • Conceptualize, write and edit on-air promotional spots for news, programming, web and special projects using multiple platforms
  • Works closely with reporters and management staff on story development and promotional script ideas
  • Organize promotion projects
  • Interact with and respond to social media audiences
  • Analyze rundowns to coordinate the best on-air, social and digital marketing materials
  • Track monthly analytics on all current social/digital platforms. Provide ways to optimize platform growth
  • Work closely with the team on story development and promotional script ideas
  • Work closely with affiliates to support programming on air and online
  • Perform other duties as needed by management

Education & Experience/Certifications

  • High School diploma (or GED) required.  Bachelor’s degree preferred
  • 1 – 3 years’ experience of writing or editing in local broadcast preferred
  • At least two (2) years professional broadcasting marketing/promotions/creative services experiences required.

Skills & Abilities

  • Knowledge of social media maintenance
  • Understanding of Nielsen rating sheets
  • Superb attention to detail, time management skills, and strong communication skills
  • Knowledge of post-production television editing techniques, with emphasis on Adobe Creative Suite
  • Experience with Final Cut or other nonlinear editing system 
  • Experience working with camera, audio and light equipment
  • Working knowledge of MAC systems

Attention Harpo and Oprah…you can not seriously expect people to sit through a :30 commercial for each and every time one wants to read or watch a quick vignette via your emails – but you do. Some of your content is not even ten seconds long, yet the spot is 3x that length. If one wants to comment on this…ready for it?…one needs to AGAIN SEE A COMMERCIAL. But the best part is after all that, you can’t comment. Not allowed. F in marketing. 

Think About This: "That’s all I wanted; for someone to look at me and listen to me, but in some beautiful and artistic way."  ~ Gene Wilder


Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 29, 2016

Aug 28, 2016 by     Comments Off on August 29, 2016    Posted under: Featured

Family is everything. Even at those times when you feel smothered, or ignored, or embarrassed (it is an election year after all…) good people respond to family. When DAVID JEWELL made the choice to leave TV, at the heart of the decision was his family. When he finally closes the door on his office at FOX affil WDRB in Louisville, he’ll replace topicals, sweeps pieces and POPs with fun family things like picking children up at school and laughing and spending time with the people that make it all worthwhile. Retirement has a lovely sound, especially after the 40 years that David’s been in the biz. He’s worked in Louisville at both the FOX station as well as WHAS. David will be traveling too – he’s vacationing on the South Carolina coast this week to practice. He’ll be back in L-Town to help his successor so all will be well in TVland. Yes, the new CSD is coming from Minneapolis to be closer to his Tennessee roots. Read tomorrow and you’ll know who. Meanwhile, David is a great guy who deserves all the best. TV will miss him. He promises to keep in touch. So everybody let’s give him a Well Dunne!

Think About This:  “For last year’s words belong to last year’s language  And next year’s words await another voice.  And to make an end is to make a beginning."  ~ T.S. Eliot

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 26, 2016

Aug 25, 2016 by     1 Comment    Posted under: Featured

“Five Minutes With” Friday again…today we talk to BARRY FITZSIMMONS, an author, writer, producer, editor, creator, strategist, brainstormer, storyteller, podcaster and marketing man with a very exciting track record. Companies he’s worked with include ESPN, MLB Network, Studio City, NBC, CNBC …. you get the idea. His two books are Promo Cowboy and Life Askew

So you’re the Promo Cowboy. What is a promo cowboy?  A “promo cowboy” is a person who is devoted to a career in TV promotion, branding, marketing and/or content creation, and finds himself (or herself) skipping often from job to job, or town to town, in order to make a living at it. There are hundreds of us in New York alone. Maybe thousands. And when you count the cowboys in all 50 states, plus Canada… well, that’s a movement.

I gotta make one thing clear, though – despite the fact that my Twitter handle is @promocowboy, I am not the original Promo Cowboy. That was Greg Trimble, a fellow New York freelancer I’d known back in the 90s, who had this vibe, this persona, sort of like a cowboy. I think many of us cultivate a sort of persona, especially in New York, where it’s more challenging to stand out – it’s part of the reinvention process when you go from job to job and climb the ladder… every character in my novel, Promo Cowboy, shares this trait. 

Anyway, Greg was a hell of a guy, and he died of a terrible, debilitating illness. Promo Cowboy, the novel, is an attempt to commemorate Greg, and to document our end of the industry. I mean, there have been some really important, dramatic and funny stories told about TV news, chiefly on film (Network, Broadcast News, Groundhog Day, Anchor Man), but Promo Cowboy may be the first to focus on TV marketing & promotion – plus, it has a serial killer, so… Yeah, my little TV-industry expose morphed into a crime drama (sequels are in the works!) as well as a podcast about working in TV marketing and promos. Makes total sense, right?


Best part of being your own boss….  It’s more about control than freedom. I often say that the idea of being your own boss is more alluring than the actual practice. I’m independent by nature, and I enjoy the freedom of being a cowboy, but that freedom is elusive, and illusive. I have a family to feed and a home to pay for. The truth is, as Promo Cowboy says, you gotta hustle and never stop. Here it is, the last days of summer, and I’d sure like a day at the beach, only I got clients to look after! Still, as a freelance promo producer in New York, you’re going to make more money than the guys on staff – a lot more, depending on how you position yourself.

My first big break was:    Freshly graduated from BU’s film school, I am offered a position as Office PA on ABC’s Spenser: For Hire, filmed on location in Boston. I work 15-hour days, make coffee, make copies, answer phones, open and close the place (FILO). I make $50 a day and love it. Soon, I am on location with the crew and work even longer days, most of them outdoors, at wintery New England locations, freezing my ass off. I make $75 a day and love it.

Favorite way to jumpstart a stalled creative streak:  Walk away. Bring a pad or use the voice record app and have a stream-of-consciousness conversation with yourself about the message you’re trying to get across, why it matters. Study the masters. Watch a classic film. Pray for clarity. If you’re the creative director, gather the team in front of a white board. Make the quietest person in the room say what he or she thinks – they always have something good to contribute.

Best quick office-type energy boost is:   Eat an apple. Drink some coffee. Tea works too. Get outside. Take purposeful, copious breaths of oxygenated air, in through the nose – machine rooms are also great for that, the air is ionized

Tech you use most in your job that you never thought you’d use:  Before 2005 or so, I never expected I’d become an editor. Now I use Final Cut Express to cut my podcast. Best hundred bucks I ever spent. I love losing track of time when I’m editing something I believe in, where I’m the client, when I’m chasing a vision and getting closer with each keystroke. It’s sort of like writing a novel. It feels more like sex than work.

Latest campaign or spot you worked on and for whom:  “Unstoppable,” Major League Baseball’s Postseason campaign for 2016, which has just begun running cross-channel on Fox, ESPN, TNT, MLB Network, etc. The campaign was designed by the great group at Oishii. Baseball fans will, I hope, come to love Sia’s latest single, which is the base track.

Favorite commercial or promo of all time:   Hmmm… Guess I gotta go with Apple’s 1984 ad. I remember where I was when it aired, watching the Super Bowl in the common room at my dorm, a brownstone on Bay State Road in Boston. Changed the world, that ad did.

You made the switch from affiliate marketing to more…how did you do that?    Sheer will, a few lucky breaks, maybe a little talent. That first gig on Spenser: For Hire lasted three years, and on hiatus I worked on commercials and features like Field of Dreams and Prancer, but I didn’t have the stomach for the film business. I started in on my first novel, Life Askew, and moved to Manhattan, and dreamed of living the writer’s life. Then, somehow, I landed a job writing and producing promos for Chris Spencer at The Comedy Channel (the network we now know as Comedy Central), then HBO & Cinemax. From there I moved into local and then network TV promos. 

The thing is, all my jobs have been short-lived. I’ve never had a serious gig last longer than three years. I’ve jumped from cable nets to local stations, big networks and back, all in Greater New York City (aside from extended freelance stints in Philly for KYW, and Bristol for ESPN, and by then I’d moved my family to Connecticut). I have spent two separate three-year stints working for Frank Radice and Bill Hartnett at NBC News Marketing, and I would have chained myself to the radiator if it meant I could stay. Seriously, there is no more exciting place to work than 30 Rock – that building has a pulse to it. I was just there for a couple weeks, helping my friends at MSNBC during the conventions. Anyway, it feels like I’ve worked everywhere in this town, but there are still a few mountains to climb. Hello, Viacom? 

You have 10 minutes to kill online. What sites do you visit?  I’m so boring… Facebook, YouTube, Twitter, Linkedin, ESPN, HuffPo, Netflix (to update my watch list). The internet is more a tool than a toy for me.

Who would you like to spend “Five Minutes With”?   Jesus Christ Himself

Mark Your Calendars and hats off to Raycom who is bringing attention to the devastating floods that have inundated Louisiana. No, a flood just doesn’t ‘go away’…the heartbreak lingers and the losses are incalculable. September 5, Labour Day, all Raycom stations and Bounce TV affiliates will broadcast a live concert hosted by Harry Connick, Jr and Randy Jackson featuring a dozen artists performing at Baton Rouge’s River Center Theatre. Called Louisiana Rising: A Benefit Concert for Flood Relief, it’s slated to run from 8/7 to 10/9 (Eastern and Central) and help out our brothers and sisters whose lives have been so horribly impacted. Well Dunne! to all the Raycom people at each of their stations and thanks LEC COBLE for the info. 

Think About This:  “The simplest acts of kindness are by far more powerful then a thousand heads bowing in prayer.”  ~ Mahatma Gandhi

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 25, 2016

Aug 24, 2016 by     Comments Off on August 25, 2016    Posted under: Featured

Between haboobs, which are dust storms for those who thought otherwise, there was some great news out of the one and only Phoenix. RONDA WHITE took a new route to work, got new business cards, a new office and a new job with a new station, dust be day-umed. Always so much fun to write about Texans. She’s a Dallas lady who lived in Richardson and got her degree from Oklahoma U (how did she survive TU-OU weekend?).  She rose through the ranks at WFAA, smartly choosing the promo department and before heading west she was Promotion Director down on Young St. Taking I-20 west she joined  KPNX as Executive Producer – Social Media and was named Brand Manager for the NBC affil owned by Tegna. She’s been at Meredith’s KPHO and KTVK a few months and sounds like she’s not letting any haboobs dim her smile. Well Dunne! Ronda.

Job Alert – Marketing Producer WLBT Jackson MS 

WLBT-TV, Raycom Media’s dominant NBC affiliate in Jackson, MS is seeking a full-time Marketing Producer. Do you love commercials? Promos? Can you tell a compelling story with top notch writing, cutting edge visuals and eye-catching graphics…in about 30 seconds?  We are looking for a visionary that can create effective commercials and promos from scratch, be able to work under tight deadlines, possess excellent problem solving skills and communicate with internal staff and external clients throughout each phase of every project. Not only will you be working on the WLBT platforms, we also provide marketing services for our SSA partner, Fox 40 WDBD. This person will be expected to be a team player and take part in all aspects of promotion and marketing…plus you’ll have opportunities to produce those longer pieces to really show off what you can do (exclusive online only content anyone?).  From commercials to promos to digital content…if you’re a triple-threat then you need to apply and be sure to send a link showing off your work (we just can’t take your word for it). 

Here are a few things the ideal candidate will have: experience with non-linear editing software (we use Adobe products around here), experience shooting in studio and in the field, experience with shooting on DSLR, strong writing skills, knowledge of proper lighting and audio techniques.  Website content management and social media marketing experience is a plus. Must be available to work flexible hours as needed (you just never know with TV…). Must have a clean driving record and pass a drug screening test.  Qualified applicants, please apply online and attach resume with cover letter, and a link to your most recent work.  No phone calls please.  EOE-M/F/D/V Applications for employment are now submitted electronically. If you are interested in applying, please visit https://careers-raycommedia.icims.com/jobs/5637/marketing-producer/job

Think About This:  “There’s a trick to the ‘graceful exit.’ It begins with the vision to recognize when a job, a life stage, or a relationship is over — and let it go. It means leaving what’s over without denying its validity or its past importance to our lives. It involves a sense of future, a belief that every exit line is an entry, that we are moving up, rather than out.”  ~ Ellen Goodman


Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 24, 2016

Aug 23, 2016 by     Comments Off on August 24, 2016    Posted under: Featured

Access to nature. Trees, trails, bikes, babbling brooks…drive 40 minutes one way to the ocean…the opposite way 40 minutes and you have mountains. Sounds ideal and that’s how JAMIE HOLMES described Portland, Oregon, her hometown. You could hear the smile when she was describing how much she loves the Northwest part of the US. And Rose City is just the right size to make life livable…all the plusses of a big city minus many of the hassles. Better yet, Jamie has a new role to be excited about – Director of Marketing, Programming, and Creative at Meredith’s KPTV Fox 12 and KPDX MyTV. Yes, she just made the switch from KOIN where she was CSD for about six years. She’s run her own shop as well as lived in Seattle (another easy drive from Portland) where she wrangled Tribune’s creative efforts in the Northwest. Not only is she in her favorite place to reside, but she’s again working with ADRIENNE ROARK, a super GM who was an absolutely great ND. Happy endings and that should make your Wednesday people. Well Dunne! Jamie.

Job Alert – Creative Services Director WGXA Macon GA

Think About This:  “Life is short, break the rules, forgive quickly, kiss slowly, love truly, laugh uncontrollably, and never regret anything that makes you smile.”  ~  Mark Twain

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 23, 2016

Aug 22, 2016 by     Comments Off on August 23, 2016    Posted under: Featured

Might be a first…the digital person getting the helm of the entire creative direction of a station. So it is down in Little Rock where JESSICA JOHNSON AMIS has been named, or better yet promoted, to Marketing Director for the CBS affil in Arkansas’ capital. Sounds very exciting. Ms. Jessica is a Conway native (which is only 33 miles outside LR, so it’s a suburb practically) who went to school at University of Central Arkansas. She joined KTHV, aka THV11, five years ago as a digital producer then got bumped up to social media coordinator then Digital Content Manager last summer. How exciting for her! And the station and the market. Did we mention she’s got a great eye and is a photog, too? Well she is. And this picture is too cute. A big Well Dunne! Jessica.

Well Dunne! to Baltimore’s MARK HERNANDEZ, now Assistant Creative Services Director at Hearst’s WBAL in Baltimore. He was promoted from his Sr. Writer/Producer/Editor slot. Thanks CSD JOHN BALDWIN for the info and way to go Mark!

Job Alert – Promotion Writer/Producer/Editor WBAL Baltimore

Think About This:  “You have a moral responsibility when you’ve been given far more than you need, to do wise things with it and give intelligently.”  ~ J.K. Rowling, who lost her Forbes listing as the first female billionaire because she has given so much of her wealth to charity

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 22, 2016

Aug 21, 2016 by     Comments Off on August 22, 2016    Posted under: Featured

When the email from former CSD LAUREN RIDGLEY popped into the Inbox, it seemed like it would be about her adventures as a new mom to an adorable little one. Well, it kinda was, in a way. Lauren sounded like a proud parent of sorts in sharing the news that LACY LEVASSEUR got named Promotion Manager at ABC affil WSOC in Charlotte. Lauren hired Lacy out of a Palm Springs station to come work at Hearst’s WISN in Milwaukee and the rest is, as the old expression goes, history. From Milwaukee, Lacy was off to the Queen City where she wrote and produced and now has been named to her first management title. Isn’t it great to hear a ‘former boss’ (or better yet let’s say mentor) call you brilliant?! Ms. Lacy is on a well deserved vacay at the moment, with her two adorable little ones who pop up on WSOC promos now and then) but would tell us she’s a Michigan State grad. All happiness and a sweet Well Dunne! 

One little one who used to be in WCNC promos left for college this weekend. How is that even possible? Well Dunne! Rose Vermette, whose father GREG VERMETTE is my all time favorite and is holding down the creative fort in Philadelphia at Center City Film and Video.

Think About This:  “Parents rarely let go of their children, so children let go of them.
They move on. They move away.
The moments that used to define them are covered by
moments of their own accomplishments.

It is not until much later, that children understand;
their stories and all their accomplishments, sit atop the stories
of their mothers and fathers, stones upon stones,
beneath the water of their lives.”  ~ Paulo Coelho

Copyright 2016 © Kate Bacon / Well Dunne! Talent 


August 19, 2016

Aug 18, 2016 by     Comments Off on August 19, 2016    Posted under: Featured

In between his travels and workload, we’re thrilled to get to spend Five Minutes With a PROMAX Board member and industry leader CHRIS SLOAN. Chris is the co-founder of 2C Creative, the Miami-based production entity that produces TV programming as well as attention-garnering promos for just about every network. Chris work-life balance is remarkable; his love of aviation has turned into a business that he loves as well. Doubly happy and well deserving. Let’s hear from Chris: 

2C Creative is going strong. How did you get it started?

After enjoying careers on the network side of the business, my wife, Carla, and I founded 2C Creative (then known as 2C Media) in 2005. This was really a turning point for us in recognizing the best way to play to our strengths and, frankly, do it in a place we loved. We had straddled both coasts for some time, working in LA and NY, and 2C brought us to Miami. The weather is great. The people are great. The city has incredible energy.  It’s a world city that doubles as a resort. As hard as we work during the week, we play hard on the weekends in this resort town. I always tell people, when you work at 2C – You do high-end work like you live in NYC, DC, LA, or Atlanta, but you don’t have to endure the traffic, subways, high cost of living, or most importantly – WINTER!

Most exciting project you have been involved with.

On the promo side, we’ve been elated to get the opportunity to work on spots for the past two NBC Olympics broadcasts, which had tremendous, high-profile visibility. Our “Mayweather-Pacquiao” campaign for HBO was also quite exciting.

On the original content side, we’ve gotten a thrill out of creating/producing every single one of our 6 series so far, but we’re particularly pumped for our upcoming reality series, “Dr. Miami,” which we just sold to WE tv.

My first big break was …when I was hired at 16 to produce, shoot and edit a fishing show – “Jimmy Houston Outdoors” and it’s still on the air to this day. I had to clean and dive into 2,000-gallon fish tanks.

Favorite way to jumpstart a stalled creative streak

I head out on my kayak into the Ocean. Being on the water allows me to achieve a clear mental state. Manatees and Dolphins are affable creatures to bounce ideas off. 

Best quick office-type energy boost is

I just gaze out the window of our offices which overlook the Ocean and beautiful Biscayne Bay.

You love aviation. And write about it. How did that start?

I’ve considered myself an “avgeek” for as long as I can remember, my interest in aviation growing out of a fascination of the inner-workings of Miami International Airport. This interest became a hobby that I pursued through plane spotting, collecting memorabilia and securing seats on the first flights of newly launching aircraft.

In 2003, I founded the aviation history/memorabilia site Airchive.com and have, since then, expanded its focus to include commercial airline industry news and analysis, with a staff of reporters stationed around the world. The news site—now known as AirwaysMag.com—has become a leading industry resource with stories and reporters often cited by major news organizations like Forbes, Business Insider, CNN and others. It’s very nerdy but allows me to exercise my journalism passion and go on some very exotic, unsusual trips – often for free. For me, getting there by plane is most of the fun. Weird I know…

Latest campaign or spot you worked on and for whom

Two of our latest projects include the NBC Olympics Rio 2016 Opening Ceremony promo and the graphics package for CNN’s coverage of the presidential elections. Ask me in 2 months and our tremendous 2C Creative Team will have created new magic that I’ll be just as enthused by.

Favorite commercial or promo of all time

MTV’s “The State,” where the critics basically crapped on the show with bad reviews & quotes, and it ends with a quote that “The executive who greenlit this piece of shit should be given a urine exam.” It got my attention to tune in and you know what? The critics were right.

You made the switch from local marketing to more…how did you do that? 

I actually began in national marketing and promo. I made the switch to local (that I still love) for 3 ½ run years to run marketing for a very innovative group of stations at the time known best for WAMI in Miami where we produced 10 hours of local programming a day from a store front glass studio in Miami Beach. The work I did and people I worked with made it my most enjoyable creative experience.

Best part of being on the PROMAX Board.

Who wouldn’t love the opportunity to not only surround themselves with the brightest minds in the business, but also work together to positively influence the future of the marketing, promotion and design industry? I love this re-energized organization. It has been very good to me and to many others. I felt I needed to give back. I encourage people out there to get involved. 

You have 10 minutes to kill online. What sites do you visit?

Aviation websites clearly top that list, but also Twitter, Bring a Trailer, Jalopnik, Funny or Die, and any website to do with the Florida Keys.

Who would you like to spend “Five Minutes With”?

I would say my idol – TED Turner. Are you listening, TED? I know you like bison. I am buying. We can eat at one of your Ted’s Montana Grills.  #

Monday, we’ll tell you about WSOC’s new Promo Manager, a lovely talent who has been called brilliant by her former boss. Yeah. Brilliant. Well Dunne! LACY LEVASSEUR. Details coming…

Think About This:  “If you think it’s expensive to hire a professional, wait til you see what it costs to hire an amateur.”  ~ favorite new LinkedIn post

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 17, 2016

Aug 16, 2016 by     Comments Off on August 17, 2016    Posted under: Featured

Ya know how when you apply for a job…and you are totally qualified. I mean, each and every single requirement and skill are totally y-o-u. And you know, you just know, you could nail that job and have change left for a Starbucks. So you edit and redo your resume, write an amazing cover letter, send it and then….nothing. Zip. Crickets. No returned emails. No phone calls. It’s as if the company had just taken off in a space ship and left the galaxy with not as much as a thanks. Well, the inner workings and reasons of the human resource departments are about to be revealed to a former promo pro. TONY REED, who many of you know from his days doing creative for WXIX in Cincinnati, WESH in Orlando and KOAT Albuquerque…Mr. Tony is pivoting and begins classes next week at The Ohio State University where he’ll study the above mentioned human resources management. Woohoo! The Mizzou grad (Miz-zur RAH) deserves a huge thumbs up and a hearty Well Dunne! Tony. Oh yes, he’s in Columbus, Ohio now. TV will miss him.

Think About This:  “Change can be beautiful when we are brave enough to evolve with it, and change can be brutal when we fearfully resist.”  ~ Bryant McGill

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 16, 2016

Aug 15, 2016 by     Comments Off on August 16, 2016    Posted under: Featured

JOSH COMBS moved from one ‘battleground state’ to another, leaving Florida for Ohio. His move and this post has nothing at all to do with politics, of course, but there ya go. It’s summer. We should all be poolside or in Michigan.  Anyway, Josh is the new head honcho of the branding, marketing, promo and creative department at Media General’s WCMH in Columbus, the heart of Ohio. Official title is Creative Services Director at the NBC affil. And he’ll shine at this. The slot’s been open quite some time, so Mr. Combs must have wowed them, which I bet he did. He’s coming from MG in Tampa, WFLA, where he was Promotion Manager. Josh has promo’d at Little Rock’s KLRT where he was CSD, at WBKI Louisville where he produced commercials and in the Florida Panhandle where he Marketing Director at WMBB. Now that he’s a dad, he’ll be closer to his roots and his alma mater, Indiana University Bloomington. One of his former bosses told me he was the most hard-working person he’s ever worked with. And He’s a great guy – what is it they used to say on SNL “Get to know me”… He deserves your whole hearted Well Dunne! Josh.

Job Alert –  Social Media Manager KTRK Houston

Job Alert – Director Marketing and Creative Services Fox Sports Regional Networks LA #FNG0005338

KELLY PIDGEON is back at the mic…all better. He swears he didn’t eat seafood purchased from the back of a roadside pickup truck….

Think About This:  “If you’re the smartest person in the room, you are in the wrong room.”  ~ Internet

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 12, 2016

Aug 11, 2016 by     Comments Off on August 12, 2016    Posted under: Featured

Ah, Friday. The portal to two days of fun, freedom, relaxation and catching up on sleep. Another Friday bene is Five Minutes With. Today, we have the wonderfully talented LORI PATE of Lori Pate +. She’s always on the cutting edge of marketing trends and actually is the instigator of many. The Colorado State alum began her TV marketing career in Denver where she was Design Director for KMGH. She went on to be  Design Director of Starz then was Exec Producer for Three Ring Circus (loved their work!) before joining Lee Hunt as EP where their clients were the top drawer entities. Yeah, she’s amazing..and here she is:

What does Lori Pate+ do exactly? We connect media clients and brands to gold standard strategic and creative resources. I’ve worked closely with Lee Hunt in media strategy for 16 years and have recently added working with creative agency Broadway Video in NYC and LA.

Favorite way to jumpstart a stalled creative streak Worry less. Answers come when you let it go and worry less. 

Best quick office-type energy boost is Get outside. Colorado sunshine and mountain air helps.

Best new tech innovation For what I do, I use LinkedIn every day. Helps me keep up with what people are doing and where they are.

My cell phone is (what is means to you or how you use it…) A great traveling partner

Favorite commercial or promo of all time I’d say the first three totally red and white, logo based Target spots that changed the way they advertise. They led the way in lifestyle image-based spots that weren’t just about showing retail product. They used a big piece of music (Sign of the Times) and focused on the Target logo on everything. Many brands have copied since then, but none had the impact that those first Target spots had on retailing. I’m a bit biased because my good friend and still creative partner Elaine Cantwell did them!

Personality trait you most admire Tactful honesty

Personality trait you wish you had, but don’t Patience

My first big break was : Getting an internship in college at the local television station. Until then, I thought my love of art and design would lead me to being a teacher, painter or interior designer. I had no idea that I could scratch the creative itch in something like television.

You have 10 minutes to kill online. What sites do you visit? houzz.com – we’ve been reinventing a MidCentury house for a couple of years, that’s where all of my spare time goes! 

Who would you like to spend “Five Minutes With”? My parents again. They’re no longer living and now that I’m all grown up, I’ve so many questions I’d love to ask them.

Job Alert – Director of Marketing WTLV/WJXX Jacksonville


Think About This:  "Reality is that which, when you stop believing in it, doesn’t go away."  ~ Phillip K. Dick

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 11, 2016

Aug 10, 2016 by     Comments Off on August 11, 2016    Posted under: Featured

Timing is everything. Sometimes, timing doesn’t work in your favor. Well Dunne! Talent’s KELLY PIDGEON spent his birthday (yesterday if you’re reading this Thursday) in the ER. Not the celebration he had in mind. But it’s nothing life-threatening and he’ll be back at home, in great voice, ready to slide into his pool (yes, the man has a slide into his pool….THAT is so cool!) in no time. So let’s all send him a birthday wish and a Well Dunne!

Former promo pro ABIGAIL BALTHAZAR, who at one time did her thing as a promo and creative services producer for WESH in Orlando has a new video job…she’s at Convention News TV and she’s doing content. Content is king as we all know. Well Dunne! Abigail, who has the best smile.

Does anybody else observe what happens to their immediate crazy world and keep muttering ‘it’s all copy…it’s all copy…” God bless Nora Ephram.


Think About This:  "In the summer, the days were long stretching into each other. Out of school, everything was on pause yet happening at the same time,, this collection of weeks when anything was possible."  ~ Sarah Desssen Along for the Ride


Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 8, 2016

Aug 7, 2016 by     Comments Off on August 8, 2016    Posted under: Featured

What motivates us? Can motivation be instilled? Taught? Exactly what event or person or idea gets us up off the couch and into Action Mode? Each of us are our own little mushrooms, so it makes sense that each of us would be motivated by unique situations. KEVIN GORYL, a former promo pro who was Marketing Director at WXIX/Cincinnati as well as wrote and produced in DC, St Louis and for National Geographic recently shared what motivated him to make a change in his life. He founded an underwear company. Not just any underwear company, either. One with a mission – to eliminate the shortage of underwear at domestic violence shelters and rape crisis centers around the country.  Donated clothing doesn’t include the basics…so Kevin and his wife Sara stepped in. This is how he explains it: 

The idea for the company was inspired by the death of former WTTG Promo Manager TERRY WHEELOCK.  Terry passed away from complications due to alcoholism; after his death he was classified as an isolated alcoholic.  Terry and I were very close, we talked a few times per week even after he had moved to Hawaii.  His death was not only shocking to me, it left a huge hole in my heart.  On the way home from Terry’s memorial service I made a pledge to myself that I would giveback through volunteering and donating in his name.  While searching for things to donate I began to notice that underwear was always at the top of the list of items being asked for.  One day, while volunteering at The Brighton Center for Drug and Alcohol Rehabilitation I asked the Director why underwear were such a needed item.  She told me that nonprofits rely on donations for clothing and most people donate used clothes but, for obvious reasons, nonprofits don’t typically accept used underwear as a donation.  Many of the women at The Brighton Center are nonviolent offenders who are released straight from prison into the rehab center, these women arrive with just the clothes on their backs.

So Too Apparel was born. And, being a guy with a TV background, ‘the business’ has noticed; their fashions are going to be part of CBS’ new drama Training Day. Yep, even got an Instagram account for it (trainingday2017).

Want to be part of something that makes a real difference for those who aren’t as lucky as you? Next up for Kevin and Sara is expanding to a line of men’s underwear, with the goal of educating men about domestic violence. Donate just $1 on Kickstarter, and it will make a HUGE difference. It’s the sexiest underwear on the planet.

Starting Monday by doing good…no better way to start a week. Well Dunne! Kevin. And Well Dunne! everyone…

Job Alert – Director Marketing Programming & Creative KPTV/KPDX Portland OR

Think About This:  “Even the smallest act of caring for another person is like a drop of water – it will make ripples throughout the entire pond.”  ~ Jessy and Bryan Matteo

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 5, 2016

Aug 4, 2016 by     Comments Off on August 5, 2016    Posted under: Featured

"Five Minutes With" Friday is here again. Summer flies by, doesn’t it…Today we get to spent time with MAX HOLLAND, the Senior Sound Designer/Audio Engineer for HOBO Audio in NYC. Hobo is a growing, well respected post house all about sound (pay attention ya’ll…sound makes all those visuals really work). They love to say “Make yourself at HOBO”. They’ve done some amazing Olympics promos, and with the Opening Ceremonies tonight (if you’re reading this Friday) its timely. Max, take it away:

You’re working on Olympic promos for NBC Sports. Which ones?  I am helping with their big push to the Olympics so there are almost too many to count, but some of the stand outs of the past few months have been: Anticipation, Sacrifice and Perfection. All of those spots are little vignettes that were shot with the athletes of Team USA showing the different aspects and emotions of preparing for competition at the highest level.

Got a favorite sport you will follow during Olympics? I am partial to swimming. My sister was on the swim team in high school so I spent a lot of time at the meets so I have a special connection to it.

Favorite SFX to add to spots? I don’t really have a favorite style of sound effect, in fact I am just as likely to add some sound design as I am to not. Whatever speaks to me about the piece I am working with is what determines the direction of the sound design, sometime I don’t add a thing because it would only be distracting.

Best way to jumpstart a stalled creative streak?  Not sure there is one! Maybe its listening to music while getting set up in the morning. I truly listen to anything and everything I can get my hands on, Spotify has certainly helped with that obsession. Punk Rock, Hip Hop, Classical, Jazz, EDM or Country are all in regular rotation in the studio when I am not working.

Best quick office-type energy boost is?  I am Coca Cola addict. Sometimes for fun the staff here hides it from me around the studio kitchen.

Best new tech innovation for sound is?  So hard to pin down, I am excited for all the technology surrounding immersive sound tech like Dolby Atmos, game audio and VR headset 3D Audio.

Favorite commercial or promo of all time?   Wow that’s tough. I am a big movie trailer guy personally, pretty much everything around the “Star Wars: The Force Awakens” campaign was perfect for me in terms of big budget move stuff, or the “The Wolf of Wall Street” trailer that used that Kanye West song. I generally tend to enjoy the quieter commercials with very minimal or no sound at all. Go figure.

My first big break was…?   My first big break was when someone realized it was cheaper to hire the assistant engineer to record the VO for a TV show then bringing in a freelancer! Its all been uphill from there!

You have 10 minutes to kill online. What sites do you visit?  Ten minutes is a long time in internet time. I visit Reddit a lot.

If I hadn’t been a sound designer, then I would have been…?  Not entirely sure. I actually got a job at my first studio at 19, so I didn’t explore anything else. I love what I do now, so hopefully I’ll never have to figure out what else I even can do.

Think About This:  "For the most part, most people often choose comfort—the familiar, the time-honored, the well-worn but well-known. After a lifetime of choosing between comfort and risk, we are left with the life we currently have." ~ John-Roger and Peter McWilliams

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 4, 2016

Aug 3, 2016 by     Comments Off on August 4, 2016    Posted under: Featured

Talent is part of the DNA strand, so of course it can be handed down generation to generation like blue eyes or height or musical ability. Some of us have the most interesting, artistic, one-of-a-kind offspring and a few of those offspring have gotten bitten by the TV bug. Now before we stop and argue about what the meaning of TV means in today’s multi-platform world, let’s hear from PETE BARRETT, the man who loves working in this crazy world more than anybody you will ever meet. 

KATIE BARRETT has finally landed a job in TV! The KU Grad (she directed the college newscasts) now is Social Media Coordinator for Weigel Broadcasting’s "Heroes and Icons" network, as well as their network "Decades" (both based out of Chicago). Proud Dad would like to relate that their social media activity went up 383% last week! Her primary responsibility has been to promote all the syndicated Star Trek series from "STOS" to "Enterprise," which launched with a big social media splash! She’d based at WCIU in Chicago, and here I am based at WCIA!

Pete is the Production Manager of Nexstar CBS affil WCIA in Champaign, IL, which is a mere 134 miles from Chicago. Well Dunne! Dad and Well Dunne! Katie. I hear a Well Dunne! also goes out to TERRY KOWALSKI for his contribution.

Wanted: Topicals. Reward: Starbucks coffee. Details: Sydney Ruben. Instructions: Do it.

Think About This: “Being a good writer is 3% talent, 97% not being distracted by the internet.”  ~ Unknown

Copyright 2016 © Kate Bacon / Well Dunne! Talent


August 1, 2016

Jul 31, 2016 by     Comments Off on August 1, 2016    Posted under: Featured

Santa Monica is an ideal locale for officing. It’s where Ovation wrangles their people, and it’s where they announced two new creative titles and one new person (sort of). After being VP of Marketing Solutions for E! Entertainment, DAVID WIDERØE has come aboard full time as Senior VP Marketing and On Air Promos. David was actually already over at Ovation overseeing the launch of a new series, Versailles (which looks very elegant) due to air on the net in October. Obviously it was a good match. David is very continental – speaking Norwegian, Danish and Swedish. Well Dunne! David. Or, in Norwegian, Bra Jobba!

ASH STEFFY (that’s him in the picture) has been Director of Creative Services before joining the VP Club. He’s now VP Marketing and On-air. Before Ovation, he was Supervisor of Post Production Services at Disney-ABC TV Group and he’s done work with the Directors Guild as well as Universal Pictures. He’s a UCLA man to boot. Well  Dunne! Ash.

Job Alert – Video Producer TV Guide Burbank

Job Alert– Digital Promo Producer WXIN/WTTV Indianapolis

Job Alert – Writer/Producer WBNS Columbus Ohio

Job Alert– Digital Producer Logo (Viacom) NYC job 2016-4809

Job Alert – Producer WWL New Orleans

Think About This:  "The essence of all Art is to have pleasure in giving pleasure.” – Dale Carnegie

Copyright 2016 © Kate Bacon / Well Dunne! Talent


July 29, 2016

Jul 28, 2016 by     Comments Off on July 29, 2016    Posted under: Featured

Hello –  it’s “Five Minutes With” Friday. Today, we spend that time with ALISON WOO, now Director, External Social Media Strategy, Bristol-Myers Squibb. She’s a former TV Newsie, having produced for CNN as well as stations in Orlando and Charlotte. She made the leap from TV (which so many of you have shared they would like to do themselves) to the corporate world and has some insights on that. With a Masters degree from Columbia in Journalism, she’s got a high energy approach to life. Take it away Ms. Alison…

You made the leap from TV to corporate…how did you do that?

While at a 24-hour news station, I realized television news ratings were waning, and I needed to make a change. I started getting more of my news online and wanted to be part of that medium.  My official transition out of news started rather innocently, helping my friends who were entrepreneurs get media coverage. I met a marketing specialist who suggested I teach that to Fortune 500 companies. We decided to partner on marketing and media seminars for communications and marketing and we started asking questions about how to use the internet and social media get their messages to stakeholders.

Our seminars were popular and we wanted to codify the knowledge in a book. In 2008, Penguin Putnam published our How To Say It: Marketing and the New Media. That led to launching a small boutique healthcare agency. In 2011, BMS hired me with the mandate to help them think about a global approach to social media.

Best new social tech innovation (especially for marketing people)

Social Media Listening. You can go to search.twitter.com or any social listening platform (Radian 6, Crimson Hexagon) to hear what your customers or viewers are thinking and talking about at any given moment on any given topic at any given time of day! We used to pay thousands of dollar for market research. Now it’s free and at our fingertips.

If you had to give a TV marketer a heads up ‘into the future’ crystal ball prediction, what would it be?

Ads will become contextual. Social media platforms have become incredible opportunities to target specific types of people based on the way they consume content. This will only get more refined in the future and I believe will now be embedded into content more seamlessly.

You’ve said you think TV people make the best corporate employees and bosses…why?

Because they can think fast on their feet and they aren’t afraid of anyone.

Favorite way to jumpstart a stalled creative streak.

Write down the very worst ideas you have. Stive to purposefully put bad ideas on paper. If you keep going, you’ll be amazed at how that will unblock you.

Best quick office-type energy boost is…

Lara Bars! They’re nutty deliciousness! That, and a fun video on YouTube.

My cell phone is (what is means to you and how you use it…)

Always at my fingertips! It’s my wallet, my camera, my link to my nearest and dearest, my traffic advisor and with over 9,000 photos, my visual reminder of where I’ve been almost every day of the year.

Favorite TV show of all time

The Odd Couple (original one!), Mad Men, 30 Rock, Battlestar Galactica

You have 10 minutes to kill online. What sites do you visit?

I love the #ham4ham content from Broadway smash Hamilton musical! I’m always looking for new content there. Plus an oldie but a goodie is Dear Kitten video series. My favorite one is “Regarding the Dog”   https://youtu.be/3yNSF7ljOoU

Who would you like to spend “Five Minutes With”? 

Lin Manuel Miranda (creator of the Hamilton musical) or HBO host John Oliver.

Job Alert – Assistant CSD WMAR Baltimore

Think About This:  "The purpose of life is a life of purpose."  ~  Robert Byrne

Copyright 2016 © Kate Bacon / Well Dunne! Talent


July 28, 2016

Jul 27, 2016 by     Comments Off on July 28, 2016    Posted under: Featured

So much going on…so little desire to do anything that isn’t “summer-related.” Luckily, AARON BEVILL doesn’t feel that way. He’s the new Creative Services Manager for WNCT and ENCT, the CBS and CW affils in eastern Carolina, namely Greenville. It’s a promotion…love hearing about promotions. Before he was tapped for CSM, Aaron was working nights as writer producer, which he did so well he won an Emmy for his work…only the fifth golden statue in the history of Greenville TV which led to the stations winning their first CBS Eye on Excellence Award for promotion. Aaron is a grad of Eastern Carolina U and loves basketball and his new baby. He also knows how to fix yachts. Yes, he can fix yachts. Now how many can list that on a resume? Sounds like this is a great year for Aaron and the stations. CSD MARC MORRISTON is very proud of the whole thing. Well Dunne! Aaron.

Job Alert – Writer Producer KENS San Antonio (not only work with DON SMITH, but you’ll get to do high end work, not the run of the mill stuff…this is a really great slot – details tomorrow)

Very good article about what makes a Company a good one to work for (proper English aside) 

Think About This:  “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”  ~ Aristotle


Copyright 2016 © Kate Bacon / Well Dunne! Talent



July 26, 2016

Jul 25, 2016 by     Comments Off on July 26, 2016    Posted under: Featured

He’s vacationing now, but when ROB BROCKMEYER returns to WMAR, Scripps’ ABC in Baltimore, he’ll be taking on a new role, that of Creative Services Director. Rob’s been at the station and really knows his stuff. He started out as a News Editor and moved up to Producer/Editor. That led to Senior Production Editor and finally, he was named Broadcast Production Director. Way to go Mr. B! Along the way, the Towson grad was a Senior Media Analyst for Sallie Mae and worked at Comcast. He’ll be adding CSD to the Ops and the man will be rockin’ Balto. Well Dunne Rob. Enjoy the vay-cay and come back recharged.


Think About This:  "We think very little of time present; we anticipate the future, as being too slow, and with a view to hasten it onward, we recall the past as too swiftly gone. We are so thoughtless, that we thus wander through the hours which are not here, regardless only of the moment that is actually our own."  ~  Blaise Pascal


Copyright 2016 © Kate Bacon / Well Dunne! Talent


July 26, 2016

Jul 24, 2016 by     Comments Off on July 26, 2016    Posted under: Featured

Would one of you wonderfully talented and creative people please come up with a new word other than blog. The word itself sounds as if there’s a digestive problem happening…not good. But while we’re on the subject, there’s some very nice postings (anybody want to vote for that?) being done by creatives…worthy our time to check out. KEVIN KOLBE, who is CSD at Capital Broadcasting’s WRAZ in Raleigh, has expanded his KevinKolbe.com site to Facebook. And it’s very uplifting. We need uplifting. about faith, family and fun. Kevin says he hopes to inspire, challenge, motivate and share. Check it out. DON SMITH, now heading up KENS creative down San Antonio way, has long been posting with his http://idopromoz.blogspot.com and it’s terrific. All about, the name says it all…promos. Effervescent DANI DUDEK, creative wrangler of Charleston’s WSCS, has a blast with her blog ATXGOSSIP.COM, which chronicles the celeb and pop culture scene…lots of lists and Ms. Dani says ‘a side of snark’. Of course, it’s also Facebookable. Promo Cowboy and amazingly talented BARRY FITZSIMMONS has taken the blog to a more media-heightened plane with his podcast, which grew out of his wordpress blog of the same name. It’s great…interviews with some industry folks. Blatant self promotion time…download the conversation the two of us had. Go on…find out why you should not spit in your wastebasket. It’s not just a good manners thing. Anybody else have a blog (that word…augh) they want to share?


Better hurry up and book for your Topical Bootcamp…I mean, only if you want more eyeballs on your newscasts. SYDNEY RUBIN is in charge of details. Topicals aren’t born.,.they’re trained!



Think About This"You give but little when you give of your possessions. It is when you give of yourself that you truly give."  ~  Kahlil Gibran 

Copyright 2016 © Kate Bacon / Well Dunne! Talent