We go totally coast-to-coast today. Wow. Let’s start in one of my favorite haunts – Tampa Bay. BayNews9 has hired a new Marketing Producer. Say hello to KELLY CLORE. Kelly comes over from Media General’s WFLA TV, NBC Channel 8 and starts on March 24th. I wonder if she’ll be crossing the Gandy or perhaps the Frankin Bridge if she’s commuting from the Tampa side to the St. Pete side of the water, where BayNews9 is located. Kelly has an extensive background in television and marketing. A grad of Virginia Commonwealth University in Richmond, she began her career at WBBH/WZVN TV in Ft. Meyers, just down the road from Tampa. She worked as a managing editor for the University of Virginia Hospital in Charlottesville before moving to WRIC TV in Richmond, VA as Promotions Manager. Kelly returned to Florida to work for Cox’s WFTV in Orlando before joining Channel 8. Well Dunne! on the new gig, Kelly. Thanks for the info LINDA GRANGER, who’s heading up the whole creative end of BayNews9. Bravo!
Nearly 3,000 miles away on the Pacific, we hear from CBS’ KPIX in the City by the Bay. They’ve gotten JOHN KEENAN to move up the coast to San Francisco from San Diego to work as a Writer/Producer/Editor for the creative team. John will be reporting to DEE JOYCE. He’s making the switch from CBS affil KFMB where he was working nights as a promo producer. For the last 20 years, he’s been living in the San Diego area, namely Pacific Beach. Nice work for a guy born in Ridgewood, New Jersey! Well Dunne!
Anybody gotten stuck at the post office lately, waiting in an endless line? Oh, did that sound negative? Well the positive out of the experience has to do with HBO’s upcoming JOHN ADAMS mini-series. They’re doing a huge, cutting-edge promotion with the post office, officially known as USPO. You need to check out their online event, backed up with gorgeous stand-alones at your local mailing hub. Just click here.
“In separateness lies the world’s great misery; in compassion lies the world’s true strength.” ~ Buddha
Lots of news, plus Super Bowl recaps…whew! This is such a busy time after that holiday lull. Lt’s start with two news items:
One – Getting her VP strikes is CHRISTINE BRAGAN (a lovely Irish name indeed) who is now the Vice President of Marketing and Communications at Rainbow Media. A CTAM member, she’s a grad of the NY Institute of Technology and she’s worked at Cablevision. Well Dunne! Ms. Bragan. Can we say you have Bragan rights?
Second, WANYA LUCAS has been named Chief Marketing Officer of Discovery Communications. She’ll begin March 24, which leaves her plenty of time to make the move from Atlanta to Silver Spring, MD. She’s been at the Weather Channel, where she was GM and EVP. She’s got an MBA from Wharton and is definitely an amazing talent. Well Dunne!
Now, let’ talk spots. The spots on a Dalmatian? Sure, that could segue our way into our first Super Bowl recap, this one from CIL FRAZIER, who’s CSD at WVTM, Media General’s NBC affil in beautiful Birmingham, AL. Take it away, Cil: The Budweiser “Rocky” spot stood out in my mind. I’m a sucker for lovable animals. It was a great good guy wins feel-good spot and if I were a beer drinker, Bud would be at the top of my list. Being a dyed-in-the-Big-Orange Tennessee Vols fan, I must say Peyton Manning could sell me just about anything, including Gatorade. Who is Derek Jeter anyway?
Now, it’s time for Bay News 9’s talented Director of Marketing LINDA GRANGER: My Favorite Ad – I had a really hard time picking my favorite Super Bowl spot this year. The Clydesdale in Training was classic – everything in that ad fell perfectly into place. Bridgestone did a great job in the Hidden Obstacle spot where the driver approaches a deer in the road, then Alice Cooper and then Richard Simmons – I’m not sure I would have swerved to miss Richard J. Planter’s Ugly Girl attracting the good looking guys with her cashew scent was hilarious – that spot had me glued to the set waiting for the pay off. Naomi Campbell and the lizards dancing to M.J.’s Thriller – the crowd at the Super Bowl Party literally stopped and erupted in laughter watching that commercial – Life Water got their money’s worth on that one. I thought 2008 delivered a great line up of Super Bowl ads. I have to say my FAVORITE is Tide-to-Go’s Talking Stain commercial. We’ve all been there…doesn’t matter if it’s a stain, a mole (molee, molee, molee) or a birthmark in the shape (and size) of Texas, you fixate on it – it distracts you – and it seems to take on a life of it’s own. That was beautifully illustrated in Tide’s spot. The interviewer couldn’t bring him self to ignore this crazed stain, screaming gibberish over the interviewee. The spot demonstrated humor to get my attention, the star of the spot was the stain – no better spokesperson for a stain eraser then an obnoxious stain that deserves to be erased – and they extended the shelf life of the spot by directing me another medium, their web site www.mytalkingstain.com. Now, I went to mytalkingstain.com and it is just as creative as the commercial. You can meet several talking stains that scream gibberish – get crazy stain downloads, register to win a Tide branded iPod, and the best feature of this web site – YOU can become the talking stain in the ad! You upload your face and voila – your face is added to the stain in the actual commercial! If you’re going to spend the millions on a Super Bowl ad – why not push from the on air spot to the web. Frankly, I’m surprised more advertisers didn’t follow suit.
Just up the road in Huntsville, AL at ABC affil WAAY, CSD STEVE WOMACK weighs in: Godfather references, badger “gnaws off young man’s face”, man in mouse suit beats man in suit, freakish giant pigeons destroy city block!!! Let us not forget… a 7-foot Shaq playing the part of a jockey (jockey’s are usually small in stature). None of it matters when you have a talking baby. Wins every time. Sure nuts make you sexy… but, everyone knows that! The E-Trade baby shows us how easy on-line trading can be. And, so exciting… you might spit up a little. Clowns are freaky… he hit the nail on the head. Talking Baby wins! Most commercials were not flattering this Superbowl. Very stale. Hollywood realizes the writers’ strike will offer a surge at the box office if TV gets bottlenecked in reruns. Movies, movies, movies. Half of the commercials referenced something from the past, something that has been done. Rocky, I Dream of Jennie, Night at the Roxbury, Carmen, “Look Who’s Talking”… seemed to be very little thought or playing it too safe. And, when did foreign people who speak with an accent become a sales tool? Really!? Buy our beer… WHY?… because these guys can’t pronounce it! At least it was new, fresh… and done before. My kingdom for a talking baby!!! Sure, it’s been done before… but, “it’s like butta.” That E-Trade baby actually called me a week ago and told me to take New York and the under. Thanks E-Trade baby!
And last but certainly not least today is BILL HARTNETT (say hi to John!), Senior Vice President/Advertising and Promotion for The NBC Agency, East Coast: I was really disappointed by the commercials this year. Nothing was incredible, but I liked Rocky Clydesdale, the Doritos Mousetrap and the first E-Trade Baby spot. I hated the Lizards and Carmen Electra. I wish I had something pithy and insightful to say, but the game so overshadowed any of the spots, I got nothing.
This is officially the first real “back to work” day of ’08. Sure, we’ve been working, but the energy wasn’t there. Now, you can feel things moving forward.
The folks at Bay News 9 down in the Tampa/St. Pete market have a new Marketing Designer. JEFF KRENCIK is joining the creative folks after being over at WFLA for the last two or so years. He went to college at State University of New York and has a BFA in Graphic Design and began his career up in cold Buffalo, where he worked at WIVB and the VSP Marketing Group. Once down amongst the palms, Jeff did part-time graphic work at WTSP before getting the gig at WFLA. I hear he’s a Buffalo Sabres fan, which might not be all that well received in the land of the Tampa Lightening. For those of you sports challenged, its ice hockey. Thanks to LINDA GRANGER for the update.
Over in Cincinnati comes word that GARY ANAPLE is the new Senior Promotion Producer at WSTR-TV My64 in Cincinnati. He’s leaving WXIX FOX19, also in Cincy, where he put in 10 years as promo producer, then as on-air promotion manager. Thanks to PETER FERRARO for the info. AND he reminds me that he’s still looking for a topical producer at the FOX Baltimore station. He offers “Free bushel of crabs, a large can of Old Bay and a case of Natty Boh’s as a signing bonus if they start before Feb sweeps (just kidding of course…unless that’s what it takes).” Well Dunne! Gary. Keep your ears peeled and listen to NPR for my college friend Diana Briggs, who was interviewed at the Loaf & Ladle soup restaurant in downtown Exeter, New Hampshire. Yes, she’s FINALLY decided whom to vote for in the NH primary.
“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” ~ Alvin Toffler