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January 26, 2018

Jan 25, 2018 by     Comments Off on January 26, 2018    Posted under: Featured

It makes total sense to make the Digital Promotions Manager the Creative Services Director. And that’s what WYFF, the NBC affil in the Greenville – Spartanburg, South Carolina has done. With the retirement of long-time CSD MASHA JARRETT, the Hearst folks have named KELLY HOFFMAN to the role.  She’s been with them for about 15 years, mainly doing promo writing and producing. Her degree is from Ohio University and she worked in Columbus right after college at  WSYX/WTTE. She’s going to shine, n’est-ce pas? Oui Well Dunne! Kelly.

Clapping while standing for the PR person who handles the Teenage Mutant Ninja Turtles. TMNT Michelangelo went to The Met to see the works of the artist for whom he was named. Wonderful pictures and images ensued. #MetMichelangelo

Job Alert – On-Air Promotions Manager  WXMI  Grand Rapids

Job Alert – Promo Producer KCTV Kansas City (work with Mike Stewart!!!)

Work in beautiful, affordable, and down-right friendly Kansas City! We have an immediate opening for a Promotion Producer as we just KEEP GROWING! Come join us and produce amazing work with a terrific team! Apply at Meredith.com/viewjobopenings (then search for “Kansas City”)  The Promotion Producer writes, produces, shoots and Avid edits station promotions, including daily topical, proof of brand and special reports, and schedules promos in wide orbit traffic system each day.

Essential Job Functions:
95% – Writes, produces, shoots and Avid edits station promotional announcements.
5% – Implements daily functions of Creative Services Department as directed by Creative Services Director.

Knowledge, Skill and Ability:

Excellent verbal and written communication skills.  Well developed presentation skills.

Ability to utilize non-linear editing software.

Ability to work independently and/or in cooperation with a team or group.

Ability to develop ideas and follow through with their completion.

Ability to develop and maintain positive relationships with station clients, the public, and other station departments.

Ability to organize and prioritize work activities and tasks handling multiple assignments, while meeting “tight” deadlines in an

environment subject to constant change and interruptions.

Computer skills utilizing Microsoft software including Excel, PowerPoint, Outlook, and Word.

Education:

Bachelor’s degree in Marketing or related field, or equivalent training and/or experience .

Experience:

Minimum three years experience in a sales promotional/marketing position and environment with successful results in creating and developing promotional campaigns. Prior Broadcast TV or marketing experience preferred.

Think About This:  It is good to love many things, for therein lies the true strength, and whosoever loves much performs much, and can accomplish much, and what is done in love is well done.”  ~ Vincent van Gogh

January 24, 2018

Jan 23, 2018 by     Comments Off on January 24, 2018    Posted under: Featured

In a world where ‘instant’ and ‘disposable’ are considered assets – and  at the same time being in a business where keeping a slot for more than five years puts one in rarified strata, you can imagine how amazing  it is to find a pro who earned a career of 35 years in one spot. Happily. It’s a rate thing for someone in TV marketing to get to retire (and afford to) so let’s hear it for KIP BOHNE, who has said goodbye to WSYM, the Scipps’ owned FOX affil in Lansing, Michigan. He started the new year sans alarm clock and marching to only his own drummer. Kip has done a lot at the station, including being instrumental in building the operation from the ground up, clocking in for the first time in 1982. He was named Promotion Manager shortly after that. The station was known as WFSL in those days. Kip has his diploma from Michigan State in East Lansing. He loves media – his wife was an anchor in the market until her retirement. Sounds like Kip had the best of all worlds – loving his job and having fun at the same time. A huge Well Dunne! Kip.

Job Alert – Assistant Creative Services Director  WJCL Savannah

Think About This:  How
Did the rose
Ever open its heart
And give to this world
All its
Beauty?
It felt the encouragement of light
Against its
Being,
Otherwise,
We all remain
Too
Frightened.

~ Hafiz

January 22, 2018

Jan 22, 2018 by     Comments Off on January 22, 2018    Posted under: Featured

Lively and talented MICHAEL LEACH is headed to Albany, Georgia’s NBC/ABC operation WALB as the new Director of Marketing and Audience Development. Give yourself two gold stars this Monday morning if you ID’d Albany as the birthplace of Ray Charles. And yes, you can visit and see a life size statue of the one and only Ray. Michael is departing Winston-Salem where he was with Hearst’s WXII, first as CSD and then as Operations Manager. Michael, who holds a degree from SUNY Fredonia, learned the promo game while writing and producing for Nexstar’s WROC in Rochester, New York. His enthusiasm is catchy and he’ll bring a real spark to the market. Well Dunne! Michael.

Job Alert – Digital Content Director KRBK Springfield MO

Think About This:  There will come a time when you believe everything is finished. That will be the beginning.”  ~  Louis L’Amour

Copyright©2018 Bacon|WellDunne

January 19, 2018

Jan 18, 2018 by     Comments Off on January 19, 2018    Posted under: Featured

Between everybody having the flu, the cold-as-a-brass-bra weather, the ridiculous upgrades demanded all at once, and one too many conference calls/corporate deadlines/bright ideas…well TGIF people. T.G.I.F. Want to know a guy (did that sound Chicago-ese?) who is bright, witty and funny? And he does TV promo? Come on down DAVID MOTT, a Florida guy who is in the mountains of West Virginia doing a job that elicits the response ‘Sweet!’. He’s Promo Manager at Nexstar’s WVNS. What a lovely ‘find’… because creatives who don’t possess wit, intelligence and talent plus a sense of humor are, well, let’s just leave it at that. David…for no reason other than you elicited real laughter from a hurried and semi-cranky blogger…Well Dunne!

Love the new MSNBC promos. Although one must ask…when did lip flap become an accepted thing? Asking for a friend.

Job Alert – Digital Content Director KRBK Springfield MO

Think About This:  “Laughter is an instant vacation.”  ~   Milton Berle

Copyright©2018 Bacon|WellDunne

January 18, 2018

Jan 17, 2018 by     Comments Off on January 18, 2018    Posted under: Featured

The South isn’t used to snow. Or the kind of cold temps that are visiting at the moment. So let’s talk about warm and fun…how about talking about…Hawaii. Or more so, saying Aloha to Hawaii. What? Leave Hawaii? Yes, one does come and go from the islands (ask someone about island fever) and yet one’s heart stays on the white sandy beaches. The heart has moved west…it couldn’t afford to be in San Francisco. Back on track, let’s hear it for post-TV creative KAREN FUJII who is heading to Seattle. Actually, she’s there now. Just arrived on the mainland. There in the home of Starbucks and Nordstrom, she’ll be be Director of Marketing and Communications for Seattle University. She’s been studying at University of Hawaii at Manoa and is thrilled to be, as she puts it, closer to her friends in Europe yet sad she’ll be further from the friends in New Zealand and Australia. The lady is SO global! She’s worked in Denmark and at WJKS (as it was known then) in Jacksonville. As soon as she settles into Seattle (which is in search of a new nickname….) and unpacks tons of boxes, she’ll be out and about. Buy her a latte or a Northwest fish and make her feel at home.  Well Dunne! Karen.

Yes, there is life after TV and it’s glorious. That’s today’s mantra.

 

Think About This:  “You can’t go back and change the beginning, but you can start where you are and change the ending.”  ~  C.S. Lewis

Copyright©2018 Bacon|WellDunne

January 16, 2017

Jan 15, 2018 by     Comments Off on January 16, 2017    Posted under: Featured

Everybody has coping methods for life. Some people swim…or play tennis…or paint. Some cook or clean or meditate. Or all or some of these activities. It’s always amazing to watch someone grab life and reshape it like a statue of clay that needs attention. When CHRISSY FUNK reached one of those “important life moments” she got out her hiking boots and took to the Appalachian Trail. If you don’t know about hiking the trail, then look it up and be amazed. Chrissy found herself on the trail…not that she ever lost who she was. But like all artwork, she became more complex, more deep, more interesting. The lady who has a solid core of “I can do this” now knows she can do ANYTHING. And what she’s going to do is head back to Palm Beach (ah, just in time for The Season, my dear) where she’ll be heading up Creative for WPEC, the Sinclair CBS affil. Ms. Chrissy is no stranger to PB – she was head of creative for Scripps there. And before that, she was working with one of the very best (and favorite) SHERRY CARPENTER at WJXT in Jacksonville. Other stations where she learned and did award-winning creative include KDVR in Denver, WTAE in Pittsburgh and WTEN in Albany. She’s just amazing…you should know her. She inspires. And she has the most adorable pug dogs! One-two-three … Well Dunne! Chrissy!

 

Think creativity is just something one does or ‘gets’…well, it’s really more complex and it’s all in the brain…Thanks to The Guardian for the article.

 

Think About This: “If we do not act, we shall surely be dragged down the long, dark and shameful corridors of time reserved for those who possess power without compassion, might without morality, and strength without sight.”  ~  Martin Luther King, Jr.

Copyright ©2018 Bacon/Well Dunne!

January 10, 2018

Jan 9, 2018 by     Comments Off on January 10, 2018    Posted under: Featured

LA and Santa Barbara areas…they just can’t catch a break. First massive fires now deadly mudslides. The 101 is closed as of this writing and who knows what else is going to happen as heavy rain hits bald mountains. There are no words for the jobs of the first responders who have been there in every way. You need to let them know how outstanding their efforts are. Now for some good news out of LA…it deals with a major cabler and a great guy. JOSEPH C JOHNSON has a new gig – Executive Director Creative Services at Starz. Mr. J started his TV marketing on a station level in Seattle at KCPQ, and from there went to the Hallmark Channel in LA as Sr. Creative Director. FX Networks was the next beneficiary of his talents then it was freelancing for NBC and ABC before snagging a great upward slot at Warner Bros. He had most recently been their VP Creative Services On-Air for the Warner Bros Entertainment Group. Very exciting new challenge Joe.  They’ll have starz in their eyes! Well Dunne!

 

Job Alert – Promotion Manager WHPM Hattiesburg

 

Think About This: “True heroism is remarkable sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost.”  ~  Arthur Ashe

Copyright ©2018 Bacon/Well Dunne!

January 9, 2018

Jan 8, 2018 by     Comments Off on January 9, 2018    Posted under: Featured

When you talk with JIM SHOWERS, you can hear his intelligence and his enthusiasm. He’s got it, and that it isn’t the flu that’s making everybody miserable. Yesterday (if you’re reading this on Tuesday) was his first day as Creative Services Manager at NBC affil WILX in East Lansing. (BTW, there is a plain ol’ Lansing, and it’s Michigan’s capital, and it’s just west of East Lansing, but we digress…) Jim comes to Michigan from the mountains of east Tennessee where he headed up marketing for WJHL in Johnson City. Gorgeous part of the world. He’s a northwest guy with a degree from the University of Idaho and a Masters from Washington State University. He’s been a creative guy at TV stations in Idaho, Joplin, Mo, Wyoming, and Spartanburg, SC. Along the way he handled athletic media relations for the University of Wyoming (points for knowing the mascots are Pistol Pete and Cowboy Joe). Great guy is gonna heat up the new slot…which is a terrific idea this time of year. Well Dunne! Jim.

 

Were you one of a long list of phone calls coming from a Well Dunne! phone yesterday? A call that either hung up or said nothing? Well, that’s what happens when a toddler gets hold of your phone and you don’t know it. Gotta laugh.

 

Think About This: “Leadership is a privilege to better the lives of others. It is not an opportunity to satisfy personal greed.” ~ Mwai Kibaki

 

Copyright ©2018 Bacon/Well Dunne!

January 8, 2018

Jan 7, 2018 by     Comments Off on January 8, 2018    Posted under: Featured

STEVEN BEVELS was busy doing POP’s on Friday…there was snow, ice and that whole winter bomb thing along the coast and his News people had done an amazing job covering it. The where in question is Wilmington, NC. He’s a North Carolina man who was born in the Tar Heel state over in Asheville but has spent his career mainly on the coast. Talk about lucky…best of both worlds. He’s been working doing training (he being the trainer) for Raycom and now he’s Marketing Director of WECT and WSFX, NBC and Fox respectively in the Cape Fear locale. Steven has a degree from UNC-Wilmington and has done commercial production for them. He sounds very happy and that’s such a plus in today’s world. Stay warm and enjoy it all. Good advice for all of us. Well Dunne! Steven.

 

HEY…Nutrisystem for Men. Your announcer (if that’s what you want to call him) HAS TO STOP YELLING AT VIEWERS. OMG…what is wrong with producers lately? STOP YELLING and thinking that’s a hard sell.

 

Think About This: “Your time is limited so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition.”  ~  Steve Jobs

Copyright ©2018 Bacon/Well Dunne!

January 5, 2018

Jan 4, 2018 by     Comments Off on January 5, 2018    Posted under: Featured

While so many of you deal with extreme cold, wind and snow, let’s warm ourselves with good news from Louisville, Kentucky, where their famous mint julep might prove warming if accompanied by a nice roaring fireplace. Taking over the main creative seat at Raycom’s WAVE TV is KRIS BAETE. His official new title, and one that Raycom appears to prefer to the old title of CSD…Kris’ biz card now says Director of Marketing and Audience Development. Sounds good. Kris has been at the NBC affil first as the On-Air Promotion Manager then as Digital Markting Manager. The Western Kentucky U grad has a real eye for film which no doubt makes the viewers of Louisville happy in the long run. Good folks getting ahead…deserves a big ol’ 2018 style Well Dunne!

Hey, it’s the first TGIF of 2018. Make it memorable.

Think About This: “You are not only responsible for what you say, but also for what you do not say.”  ~  Martin Luther

Copyright ©2018 Bacon/Well Dunne!

January 4, 2018

Jan 3, 2018 by     Comments Off on January 4, 2018    Posted under: Featured

So 2018 is off to a great start. Little housekeeping before you read the job list. HELLOOOO read this first, please. Gonna be adding creative jobs in addition to the TV ones. Just because. The talents, skills, experience, and desire to do work that works…it isn’t confined to the TV world and never has been. OK, carry on. Stay warm.

 

VP Creative and Programming

WLS – Chicago

Creative Services Director

WRTV – Indianapolis

WYFF – Greenville SC

KDAF – Dallas

WSVN – Miami

KHOU – Houston

Brand Manager

KXTV – Sacramento

Creative Director

KSLA – Shreveport

Assistant Creative Services Director

WISN – Mlwaukee

WVTM – Birmingham

 

Think About This: “For I am about to do something new. See, I have already begun. Do you not see it? I will make a pathway through the wilderness.  I will create rivers in the dry wasteland.”  ~  Isiah 43:19

Copyright ©2018 Bacon/Well Dunne!

January 2, 2018

Jan 1, 2018 by     Comments Off on January 2, 2018    Posted under: Featured

What is it about creative people? Is it the sense of humor that permeates their thoughts? Their view of life that always delights or disturbs? The witty repartee? What possibly makes creative people even more special than all the above is the ability to see a bigger picture and reinvent themselves. And with the broadcast sector still vainly searching for an economic model that rewards creative not bean counters, reinventing is a grand skill. ROB THOMAS is doing that. The call of his home state, Arkansas, lured him to return. And like a confident creative, he set out to find a way to keep his banker happy. And he has. Rob is happy and, as a super great family man, enjoying being in Fayetteville where he’s now working in sales for Tribune’s KFSM. Fayetteville, btw, has made the list of the five best places to live in the US. Let’s face it, promo and marketing people (more about titles and how they’ve become muddy and useless tomorrow) can sell the dickens out of anything, especially TV. Rob’s done promo for stations in Little Rock and Louisville. Let’s give him the first 2018 Well Dunne!

 

There are a lot of Rob Thomases (is that how you grammatically make Thomas plural?) in TV. Two were doing promo in Louisville at one time. Oy! Just sayin’.

 

So what do you want to be this year? Let’s all help each other find a way to make it all happen. Cooperation is key…never forget that. As the motto on my office wall says: Keep Moving Forward.

 

Think About This:  “The distinction between past, present, and future is only a stubbornly persistent illusion.”  ~  Albert Einstein

Copyright 2018© Bacon/WellDunne!Talent

New Years Eve Eve Eve

Dec 28, 2017 by     Comments Off on New Years Eve Eve Eve    Posted under: Featured

Turn off your mobile devices. Do it. Go within. Read. Write uninterrupted. Eat carbs and sugar. Think about something familiar in an entirely new way. Make mistakes. Clean them up. Light a candle or a fire. Listen. Stay warm. Stay cool. Get naked or get dressed up. Call your best friend, your mother or your old boyfriend/girlfriend. Binge watch. Have a great New Years Eve while we kick that nasty SOB 2017 to the curb and we open the door for 2018.

 

Job Alert – Topical Producer KFOX El Paso

 

Think About This: “Let our new year’s resolution be this: we will be there for one another as fellow members of humanity, in the finest sense of the word.”  ~  Goran Persson

December 28, 2017

Dec 27, 2017 by     Comments Off on December 28, 2017    Posted under: Featured

The year’s winding down, and between us all, good riddance. This has been one nasty slog – what a tough 365 days. We all lost people we love…said goodbye to talented people who made the world better. Watched as truth was turned on its head and the idea that we had fallen down a rabbit hole kept popping to mind. Some of us were doing two – three – jobs combined into one with no bump in pay and absolutely no respect for the amazing job so well done. Hopping off the soapbox…but first….declaring 2018 the year when creativity will stop being the Rodney Dangerfield of business. More to come. Hang on…

 

MICHAEL LEVER is getting 2018 off to a great start…getting used to his new job, which is a promotion. Michel has been over at FOX and is now Senior Manager Affiliate Marketing for FBC. Let’s send him great happy wishes for continued fun. The LaSalle grad is  on the west coast. All you folks out east…stay warm…but Well Dunne! Michael.

 

Job Alert:  Brand Manager KXTV Sacramento

Job Alert: Creative Director KSLA Shreveport

 

Think About This:  “if we lose love and self respect for each other, this is how we finally die.”  ~ Maya Angelou

December 22, 2017

Dec 21, 2017 by     Comments Off on December 22, 2017    Posted under: Featured

Thank you all for being readers and thank you even more for those who are smartly creative enough to choose Well Dunne! Talent voices. When you finally exhale to begin your holiday, it is my hope for you that you’ll rediscover the wonder experienced when you were young – the surprise that borders on being a happy miracle – and the quiet both inside and outside your soul. Happy Holidays to one and all.

 

Think About This:  “What is Christmas? It is tenderness for the past, courage for the present,
hope for the future. It is a fervent wish that every cup may overflow with blessings rich and eternal, and that every path may lead to peace.”   ~  Agnes M. Pharo

December 21, 2017

Dec 20, 2017 by     Comments Off on December 21, 2017    Posted under: Featured

What better place to get the Christmas spirit than Alaska, where JOHN RICE’s neighbor has a pet reindeer. Yes, in Anchorage. John, who is heading up the Denali Media properties marketing and such, even had a close encounter with a 9 foot moose in his driveway. The moose was chill, in more ways than one, and took a nap nearby. For those Christmas-holics amongst us, Anchorage should be on your list. Christmas Eve weather forecast is for snow. Doesn’t that sound lovely! Well Dunne! John and Happy Christmas.

 

Definitely need more hours in the day. All in favor? Let’s take a moment from logs, last minute family matters, grocery emergency runs and traffic to think about the amazing good your operations can bring about. Take, for instance, CHRIS and CARLA SLOAN of 2C Media. There isn’t anybody who puts their heart into helping like these two and their whole company. They have made the children of Puerto Rico happy after a horrible hurricane. Chris and Carla et all have tirelessly raised funds, wrangled airlines and even delivered presents themselves – all to make a difference.  It’s what getting up in the morning is all about. To say Well Dunne! is just not enough.

 

Read the beautifully written obituary for LEE MINARD. There will be a celebration of his life in the spring. He is more than missed.

 

Think About This:  “If you want to find richer meaning and purpose in your life, just keep loving.”  ~  Alan Cohen

Christmas Week

Dec 17, 2017 by     Comments Off on Christmas Week    Posted under: Featured

Hello…working on a glitch…maybe this will work. More to come!

December 11, 2017

Dec 10, 2017 by     Comments Off on December 11, 2017    Posted under: Featured

Welcome to the world of affiliate TV, ERIN MCCAHILL. Ms. Erin is the new Head of Marketing and Brand in Washington DC at WUSA, the CBS affil. Ms. Erin has a very interesting resume that includes writing and producing promos for Nat Geo as well as for BBC America, both in the DC market. She knows her capital city. Most recently, Erin has been involved in the education side of the coin as VP of Marketing and Communications for Envision Experience. Also along the way, she’s helped brand Vocus, the PR person’s ‘go to’ resource as well as Rosetta Stone. Well Dunne!

 

Job Alert – writer producer WTHR Indianapolis

 

You need to check out the wonderful spot done in Sacramento. It’s the holiday greeting from CBS13/CW31, which is KOVR. A friend of mine’s father signed that station on and operated it…then the one and only JOHN TISCHENDORF headed up their marketing. Lots of feels for them. And lots of feels is what you’ll get when you click to watch their yule effort. All done in-house. I’ll have a list of the folks who put it together tomorrow…enjoy yourself now.

 

Think About This:  “Looking upon the loss of anything as though it means the end of it, is the same as believing falling leaves mark the end of the trees.”  ~  Guy Finley

still copyrighted…move along

December 7, 2017

Dec 6, 2017 by     Comments Off on December 7, 2017    Posted under: Featured

So many creative people are lost to us when their heart chooses to stop beating. That’s what happened to ROXANN NELSON. Roxann passed away on Tuesday night. She was a promo pro who was living in the Minneapolis area, running her own insurance shop after a notable career doing TV marketing. For the last six years, she headed up Roxann Nelson Medicare and Family Health Insurance.  Her TV leadership was evident in her stints as CSD for WSOC in Charlotte, Hearst in Kansas City and Creative Head for ShopNBC. Her TV marketing career began at KARE in her belove Minneapolis. She helped launch talented people and, from all accounts, her laughter and her stories were legendary. She was what Hollywood used to call A Swell Dame. In the vein of Molly Ivins. High praise indeed. Let PETE BARRETT, the busiest man in the TV biz, finish this out:  Roxann Nelson, your star shines bright in our memories as a marketer, a very funny person, and as a friend. She wrote on my page regularly, and was a sympathetic ear when I was looking for work. RIP, Rox.

 

Big Well Dunne! to WENDY McMAHON’s promotion to President of the ABC Owned TV Stations Group. She’ll be walking in the high-heeled footsteps of REBECCA CAMPBELL. Yes, ladies, we’re taking over. Don’t worry guys, we’ll treat you very well.

 

Think About This: “Dying is inevitable and intimate. I have seen ordinary people at the end of their lives develop profound insights and engage in a powerful process of transformation that helped them to emerge as someone larger, more expansive, and much more real than the small, separate selves they had previously taken themselves to be. This is not a fairy-tale happy ending that contradicts the suffering that came before, but rather a transcendence of tragedy…. I have witnessed a heart-opening occurring in not only people near death, but also their caregivers. They found a depth of love within themselves that they didn’t know they had access to. They discovered a profound trust in the universe and the reliable goodness of humanity that never abandoned them, regardless of the suffering they encountered. If that possibility exists at the time of dying, it exists here and now.”  ~  Frank Ostaseski

copyright 2017 Well Dunne Talent

December 6, 2016

Dec 5, 2017 by     Comments Off on December 6, 2016    Posted under: Featured

Time to have a little chat about BAD ANNOUNCING. OMG people, it seems to be everywhere. You hear bad announcing on networks, on stations, on national spots. It’s alarming to think that  either producers have become tone deaf or they don’t understand the role of a voice in any creative project. For those whose eyes override their ears, here are a few quick tips to make sure your voice choice isn’t, to be blunt, horrible.  First, not everybody can handle copy. Just like your anchor people can, by and large, handle reading prompter ideas, it’s even more true that your voice do more than just spit out words. If on hearing your spot you do not feel the emotion of the copy, then you’re hearing announcing, not interpreting. Did you spend all that time and creative capital –did you scramble to get everybody’s thumbs up for your idea – did you have to rewrite and rethink to get a spot you believe in…do you want all that to be ruined by a puker? In the entertainment world, particularly in radio, there are reads that are known as puking. Think Ted Baxter. Think bad used car salesmen. Think the guy at Happy Hour who is overly thrilled with himself. Puking was around in the 50’s on radio…small town, big sound, oh yea baby. Yuck. When assaulted by a puker, the ear recoils. No, that type of read and sound does NOT break through the clutter. It does the opposite. So beware the pukers, and sadly, they are out there and being pushed by people who don’t know anything other than how to grind money out of your organization. Avoid. Know that pukers will hurt you in the long run.  Now that you’re paying attention to your voice, ask yourself if they really represent what your product is. Are you the quick and new station using a low registered ‘voice of god’ sounds-like-dad voice? Uh, no. Mismatch. Are you the #1 classic and solid choice using a light young voice? Definitely no. You get the idea. Now ask if you sound like everybody else in the market. If you need a little assist  – get a market analysis from me. It’s free for the holidays. Guarantee the analysis will open your eyes to the fact MANY stations don’t stand out whatsoever. Your job is to create an image that appeals to all senses, Don’t leave out your ears. And btw, here’s an example of a puker. Now make sure you are Well Dunne!

Think About This: “A strategy delineates a territory in which a company seeks to be unique.”  ~  Michael Porter

December 5, 2017

Dec 4, 2017 by     Comments Off on December 5, 2017    Posted under: Featured

The lure of the desert is strong, It might be what tempted CHRIS PELCZYNSKI to return to it. Chris is an Arizona State grad (an we know ASU is in Tempe) who is the new CSD at Scripps’ KTNV in Las Vegas (we all know Vegas used to be a wide spot in the desert until Bugsy Siegel had his way with it). Not only is Chris transitioning from stints in Los Angeles and Bristol, CT but also making the switch from focusing on marketing TV sports to TV news on a local level. Lots of growth happening in this. Chris was Art Director in Bristol and Creative Director in LA for the Worldwide Leader in Sports. Let’s hear it – a big cheer – for Chris. Well Dunne!

 

Job Alert – CSD WRTV Indianapolis

 

Think About This: “Friendship that insists upon agreement on all matters is not worth the name. Friendship to be real must ever sustain the weight of honest differences, however sharp they be.”  ~  Gandhi