Let’s start the week off with great news about a great guy. JOSEPH SCHILTZ has gotten a new Creative Director Slot at WTIC in Hartford, Ct. The NBC affil is owned by Tribune. Joe comes up to New England from Hearst’s NBC affil in New Orleans. Before that, he was at Hearst’s NBC WESH in Orlando. New England and their gorgeous seasons will prove to be a change of pace after the sunshine of the Florida and Gulf Coast lifestyle. He’s a native of Orlando and calls that his hometown. Now that he’s starting his third week in Hartford, and all the leaves are bright colors, he’s happy and working hard. A huge Well Dunne! to him.
After years of keeping news people off the airwaves as pitchmen for commercials, seems things are changing. According to Variety, personalities as pitchmen is on the upswing, and the public likes it. Check out the full story here.
Viral marketing is working overtime for some cable nets. Read about that here.
Think About This: “The one reality is spirit, and the surface of life is only a disguise with a thousand masks that keeps us from discovering what is real.” ~ Deepak Chopra
Know what vog is? That’s right – vog. It’s what happens in Hawaii when the volcano on Hilo erupts, which it is, and the air looks like what hangs over Glendale on a hot Valley day. Only this is not fog, not vapor, not smog. It’s vog. It’s what MARTY SCHLESINGER says is happening now in the islands. I have a report from Maui that you can’t see the other islands because of the vog. Marty, who rides his bicycle to work and makes great time on the 5-mile commute, is in the market for a new writer producer at his shop, KITV, the Hearst ABC affil in Paradise. So, all you creative folks who don’t mind a little vog in exchange for Waikiki sand and the freshest sushi around, get your stuff together and apply.
Things are not quite so paradise-like at another Hearst-owned station. We’re talking WDSU in New Orleans. When I dialed to see what had become of the talented and lovely JOESEPH SCHILTZ, someone in their Promo Department (you know who you are) hung up on me after asking some of the most, well, interesting questions. Leaving me with no news about their CSD search. So kids, write this down. If you don’t want to share, just say so. Don’t just babble, stammer, act stupid then hang up. It’s considered rude pretty much on a worldwide basis.
Lifetime is going younger and hipper in their marketing. This MEDIAWEEK story tells all.
Think About this: “When I dare to be powerful, to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.” ~ Audre Lorde