Have you seen the new quarterly magazine from PROMAXbda? Named Brief, it’s a hot and upbeat look at the people, trends, ideas and happenings in the world of entertainment creativity. Editor CHRIS PURSELL, VP of Content Innovation, is doing a bang-up job. Living up to that cool title. Of course, the PROMAXbda folks keep track of who is working where. The comings and goings part…details about which creative has what new job…that’s gonna be my bailiwick. They were kind enough to ask me to fill that part for Brief. Me, a contributing writer. Very nice. Brief is a quarterly – the first one just arrived in members’ mailboxes. Don’t forget to click the PROMAXbda link above – a lot of work was put into this so you could go from here in a flash! And let me know when you have a listing for both here and for Brief. Yep, Facebook or Linked in are the best ways.
Great take on the NBC promos during the SuperBowl. Thanks ADAGE.
The Writers Guild got all dressed up and handed out awards, including two categories close to our hearts. Congrats to CBS, for whom the two recipients work. Winning in the PROMOTIONAL WRITING AND GRAPHIC ART WINNERS ON-AIR PROMOTION (RADIO OR TELEVISION) is ERIC JACOBSON for “Jericho: Two-Minute Drills”. Taking home the honors for TELEVISION GRAPHIC ANIMATION was DAVID ROSEN for “Medical Animations” done for CBS Evening News.
Think About This: “In the time of your life, live – so that in that wondrous time you shall not add to the misery and sorrow of the world, but shall smile to the infinite variety and mystery of it.” ~ William Saroyan
Did you know that Nike began in Eugene, OR? Well now you do. The second largest city in Oregon has news for us involving DINO FRANCOIS, the Creative Services Director of Fisher’s KVAL. A native of Eugene, he’s “done it and gotten the T-shirt” when it comes to working his way up the ladder. Over the 20 odd years he’s been in the biz, he’s done everything, beginning as a floor cameraman and then learning audio and graphics. His first job was at KMTR, the NBC affil in The Emerald City (a nickname for Eugene). He switched over to KVAL in ’93 and has been doing promotions and loving it. Congrats and Well Dunne! Dino.
What do LEE HUNT, Digital Kitchen’s ERIC ANDERSON, MTV’s DARIO SPINA, Nth Degree’s BOB ENGLISH, Corus’ DOLORES KEATING MALLEN and TAXI’s STEVE MYKOLAN have in common? They’re the speakers at the upcoming PROMAX/BDA Toronto C4 Creative Clinic set for Nov. 19. Want info? Go to Promax.org.
Think About This: “Growth begins when we start to accept our own weaknesses.” ~ Jean Vanier
In the world of The Sopranos, they’d call it a ‘Sit Down’. In the world of today’s advertising, bringing the heads of all the networks marketing together is being called a Network Television CMO Summit, and it’s what’s kicking off Day 2 of the PROMAX/BDA event in NYC June 18. Lined up to attend are MICHAEL BENSON (on the left), EVP Marketing, ABC Entertainment; GEORGE SCHWEITZER, President, CBS Marketing; RICK HASKINS, EVP Marketing and Brand Strategy, The CW Network; JOE EARLEY, EVP Marketing and Communications, Fox Broadcasting; JOHN MILLER (on the right), CMO, NBC Universal Television Group, President, The NBC Agency; and MARYAM BANIKARIM, CMO, Univision. They say it’s a first and the execs will discuss ratings, revenue and the critical role of marketing in today’s rapidly evolving business of television and content distribution.
I know what SARAH LLOYD is doing this weekend. She’s heading south on I-35 from Sherman, TX, her hometown, to Austin. No, it’s not for a long weekend of fun and music. It’s so she can begin her new job as Promo Producer at Belo’s KVUE, which she officially starts on Tuesday. She’s coming to the state capital from her first promotions job as Promotions Manager at Gray’s CBS affil KXII after working in News in KSNF in Joplin and KENS in San Antonio. The Texas Lutheran grad sounds like she’s going to love Austin. Her hubby, btw, is on the prowl for a news job down there, so…if you know of one… And where does Ms. Lloyd surf when she has a few unclaimed minutes? To popwatch and jezebel, of course. Well Dunne! Sarah.
I’m on the soapbox right now…my site, I can. Anybody want to join me in slapping the snot out of American Airlines for their pisspoor PR and marketing? Charging flyers $15 for a checked in bag is NOT the answer to high jet fuel costs. So, for all you PROMAX-bound flyers who have American tix, I suggest you charge them $25 for having to come to the airport to get their plane.
“Our ordinary mind always tries to persuade us that we are nothing but acorns and that our greatest happiness will be to become bigger, fatter, shinier acorns; but that is of interest only to pigs. Our faith gives us knowledge of something better: that we can become oak trees.” ~ E. F. Schumacher
Well, add another championship belt of sorts to Vince McMahon’s buff bod. World Wrestling Entertainment’s founder and marketer Vince has been tapped to receive the PROMAX/BDA Lifetime Achievement Award at the upcoming New York pow-wow in June. McMahon is credited as a pioneer in the television syndication, pay-per-view, and cable business, a recognized celebrity throughout the world, one of the longest running personalities on television, and a fearless marketer. I know my son was a major WWE fan and it is a fact the two of us have been front row spectators for matches. Not too shabby for a show that began as a regional thing and is now worldwide. Picture: © 2008 World Wrestling Entertainment, Inc. All Rights Reserved.
Variety takes a look at how NBC is going to get back the $$ they invested in the Olympics. Click here
Another VARIETY story talks about Viacom backing a Hindi-language channel called Colors. Click here.
Testing interactive TV in Boston at WCVB. Read all about it here. Here’s an interesting article on the head of Google’s PR jumping ship to Facebook. I know…we all would love to find jobs like that. Click here.
Think About This: “When you are impeccable, you take responsibility for your actions, but you do not judge or blame yourself.” ~ Don Miguel Ruiz