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Browsing "Uncategorized"

Favorite peeps

Jun 27, 2012 by     Comments Off on Favorite peeps    Posted under: Uncategorized

What can a girl say, other than these four are some of my favorite guys in the TV marketing world. STEVE PATRICK of WHEC, PAUL HELLEBUSCH of WFLA, STEPHEN ARNOLD of Stephen Arnold Music and LARRY DOYLE of WTSP. PROMAX Station Summit continues.

Fun Group

Jun 26, 2012 by     Comments Off on Fun Group    Posted under: Uncategorized

JEANINE MARTINI – WB,  DAN MEYERS CSD WIVB,  ALLY GOLDSBY from Ellen Degeneres and STEVE PATRICK celebrity blogger.  Enjoying a soda or two after a long day of creative meetings. Prepping for the pool party up next. Your celebrity blogger will keep his shirt on to the delight of all attending.

Mariah Gardner was in Vegas

Jun 26, 2012 by     Comments Off on Mariah Gardner was in Vegas    Posted under: Uncategorized

MARIAH GARDNER – Figuring out that the expression "dude perspective" used in the Peacock net presentation refers to young male viewers…

June 26, 2012

Jun 26, 2012 by     Comments Off on June 26, 2012    Posted under: Uncategorized

What happens in Vegas does not necessarily STAY in Vegas, contrary to popular belief (and the branding line for the Vegas Tourism folks). For instance, STEVE PATRICK is taking pix at the Station Summit and this is the place to check it out. For instance, here is SHELLY MATTHEWS of WCBD/Charleston and DAN FLAXER of WSAV/Savannah putting their plans together for a fact-based and fun few days. 

Meanwhile, while the CSD’s are convicting (my new word or one heard in Oh Brother, Where Art Thou?) a new Marketing Manager is unpacking and acclimating himself to his new city. The man with the new city and title is ROSS LYTLE, Marketing Manage of WSPA and he’s emptying boxes in Spartanburg, SC. Ross is a Texan, hailing from Houston and he’s making his way south from being at WBKN in Youngstown, Ohio.  He got his start in North Dakota and is a very impressive writer! Ross, you tear ‘em up and keep in touch. Well Dunne!

Job Alert – Digital Marketing Specialist WLTX in Columbia SC

Job Alert – Director of Marketing, Adap.tv in San Mateo, CA

Job Alert – Writer Producer Editor at WGRZ in Buffalo

Think About This:  "But sometimes, unexpectedly, a quiet moment finds us and we drop down into the life we have beneath all the rushing and the trying and the endless daily details, sinking into the fertile soil of the sometimes neglected inner life, where the seeds of remembering what matters are planted. What comes from that place when we give it half a chance flowers in our lives and the world, creating unexpected changes in the direction of our journey and offering unanticipated blessings to us and those around us." ~ Oriah Mountain Dreamer


June 25, 2012

Jun 24, 2012 by     Comments Off on June 25, 2012    Posted under: Uncategorized

A promotion is what made this June extra special for ROBBY THOMAS at WNCN in Raleigh, NC. He’s been named Director of Marketing for the Media General NBC affiliate. After arriving in February, Robby’s been hard at work doing the promos and when STEVE PATRICK went to WHEC, Robby got the nod and stepped right into the head slot. Well Dunne! Mr. T.

Speaking of Mr. Patrick, he’s the Well Dunne! Talent blogger at PROMAX Station Summit. When you see him, say ‘cheese’ and we’ll wrangle his thoughts and pix for posting.

Job Alert –  Marketing Director WFLA Tampa

Job  Alert – Promo Writer Producer at WNCT in Greenville, NC

Job Alert – Graphic Designer at DISH Network in Denver

Lovin’ Craig Berg and his efforts to save the language, one mistake at a time.

Need to brainstorm? TIME Magazine writes that Starbucks is our destination for more creative efforts.



Think About This:  "Go forth into the busy world and love it.  Interest yourself in its life; mingle with its joys and sorrows."  ~ Ralph Waldo Emerson



June 22, 2012

Jun 21, 2012 by     Comments Off on June 22, 2012    Posted under: Uncategorized

What does Albuquerque, New Orleans and London have in common, besides being unique locales on the blue marble? The three cities have (or will be) home to ETHAN EDWARDS, who begins his slot as Assistant Promotion Manager at Hearst’s ABC affil KOAT in New Mexico just in time for the July 4 holiday. Fireworks in the desert sky…excellent.  Ethan was born in Portland, Oregon but was raised in Smithfield, VA (home of ham and a super gorgeous Inn). He interned at CBS in London during the Gulf War and his first job in the biz was a nightside assignment editor in Greensboro, NC at WFMY. He’s going to be a big asset to KOAT’s CSD DOUG DONAHOO. And he’ll be missed by CSD BILLY PILGRIM at WDSU down N’Awlins way. Well Dunne! Ethan.

ASHOK SINHA a member of the VP Club with his new role as VP of Corporate Communications at Current TV up New York City way. He was over at Oxygen as Director of Communications. The California Instutite of the Arts MFA holder has also worked as Manager of Communications and Public Affairs at Logo/MTV Networks and Manager of Publicity and Communication for the Disney Theatrical Group. Well Dunne! Ashok.

Going to the PROMAX Station Summit next week in Vegas? Then keep your eyes peeled for the Well Dunne! stringer, STEVE PATRICK. Sure, he’s there to learn and to present at the Ellen hoo-ha, but he’s been kind enough to take pictures and send them back for this very blog. Steve is now with WHEC in Rochester, so hunt him down if he doesn’t find you first.  

Whoa…before you check out some open jobs, take a moment and answer this easy 10 question survey about the best online option for your demo reel. http://www.surveymonkey.com/s/JLZGSZH

Job Alert – Promo Writer Producer WKYC in Cleveland

Job Alert – director of Marketing and Community Relations KXTV Sacramento

Job Alert –  Graphic Animator at WXIN Indianapolis

FOX59 is one of the country’s top local Fox affiliates and is pursuing an energetic, talented Graphic Designer/Animator to add to our award-winning creative team. Candidates must have strong design + animation skills, and be willing to guide other staff artists’ creative efforts.  Candidate will work in a high-pressure & fast-paced environment with deadlines associated with live television newscasts.     It is critical that the Graphic Designer/Animator be tactful, with solid written and verbal communication skills. Candidates must know Photoshop, AfterEffects & Maya, with Cinema 4D and Chyron as a plus. A strong interest and understanding of television news is a plus.

Job Description:   The Graphic Designer/Animator will create still and motion graphics for on-air promos, newscasts, and various off-channel station efforts.  The Graphic Designer/Animator will be expected to take a leadership role in assuring the consistency of our news look + devise efficiencies within the news/ art workflow. This will require dotted-line supervision of news graphic designers on staff.  Must be able to work independently, make sound design decisions, take creative direction from multiple sources and meet tight deadlines. Candidate should expect to fulfill other design duties as assigned by supervisor. Hours are Mon-Fri 8a – 5p.

Photoshop, After Effects + Maya are required, Cinema 4D is a plus.  Organizational & leadership skills a must.

Send resume, cover letter stating position desired and referral source to Human Resources, WXIN, 6910 Network Place, Indianapolis, IN 46278 or lmcgraw@fox59.com.   EOE.

Burnout is like the sword hanging over creatives’ heads. Here’s a simple insight into helpin avoid it. http://eblingroup.com/2012/06/are-you-headed-toward-burnout.html

Think About This: “Coincidence is God’s way of remaining anonymous.”  ~  Albert Einstein


June 20, 2012

Jun 20, 2012 by     Comments Off on June 20, 2012    Posted under: Uncategorized

DC is hot this time of year. Literally. And it just got hotter with the news that ANDREA LAIGN will be joining the Fox creative team in the nation’s capital. Her new title under VP MIKE HENRY is Senior Writer Producer, and she’ll be absolutely fabulous. A native of the area, Ms. Andrea has worked at ABC affil WJLA under their super then-CSD STAN MELTON and the talented BONNIE WOOD…and just down the road at Hearst’s WBAL in Baltimore.  The high energy lady also worked at KPRC in Houston, so she’s bringing a lot of know-how to the new assignment. A new media kind of girl, Ms. Laign has some of my favorite Facebook posts and a darn cute dog.  Well Dunne! Andrea.

Job Alert – Graphic Designer at KSTP in Minneapolis

A Well Dunne! to Apple, who as of July 20 is giving all their store employees a $4 an hour raise. Is there a better way to share their wealth and help global economics than that? 

Think About This: "The vision that you glorify in your mind, the ideal that you enthrone in your heart—this you will build your life by, and this you will become."  ~ James Lane Allen


June 20, 2012

Jun 19, 2012 by     Comments Off on June 20, 2012    Posted under: Uncategorized

BILLY PILGRIM is one of those names that one would expect to find in a novel assigned by an English literature class. It’s just that memorable and fun. The real Billy is the Creative Services Director for Hearst’s WDSU in New Orleans, the setting for many books assigned by English classes. He sent the following news – Our own ETHAN EDWARDS, Night-side Topical and Image  Producer, has been promoted to Ass’t CSD at our sister station, KOAT-TV in Albuquerque, New Mexico. That opens p a choice spot here at WDSU. Below is the official job description. 

Job Alert – Promotion Writer-Producer
Reports To:  Asst. Creative Services Director & Creative Services Director
Job Description:  WDSU-TV (NBC) is searching for an experienced Promotion Producer.  New Orleans is an exciting city with world class culture that plays it big.  You’ll spend part of your day cutting topicals for the region’s fastest growing news brand.  You’ll spend the rest of your day creating image and promotional spots as part of an Emmy award-winning creative team.  We’re looking for a strong writer / editor (Adobe CS experience preferred) who isn’t afraid to ask the anchors for “one more take” to get it right – and has the creativity and ambition to produce effective, high quality spots that advance our brand.  Best of all, you’ll become part of Hearst Television, one of the premier broadcast companies in the country.  Solid AE skills are a plus. Good videography skills are a big plus.

Job Responsibilities:
Write & Edit night-side topicals.
Write & Edit for station promotion and Image.
Assist as needed with daily logs.
Execute assigned multi-platform marketing efforts (Social media and Web)
Basic videography for news teases.
Assist in execution of on-air and off-air marketing plans

Experience Requirements:
Prefer three years’ experience as a Writer/Producer/Editor, preferably in local television.
Prefer three years’ non-linear editing experience.

Qualifications Requirements:
Strong news tease writing skills. (Sell, not tell, the story).
Strong short-format editing skills (Created impact in 15 or 30 seconds) .
Work well under deadlines and be a self-starter.
Basic skills in After Effects required, strong skills preferred.
Ability to work a flexible schedule

High School diploma
Bachelor’s Degree or some college preferred
Relevant work experience in lieu of college is acceptable
To Apply:
Send or email your resume along with a DVD or web-link to samples of your current work to: Billy Pilgrim, Creative Services Director WDSU-TV 846 Howard Ave, New Orleans, LA 70113 bpilgrim@hearst.com

We’ll catch up with Ethan tomorrow. 

Think About This: “And you find as a writer there are certain spots on the planet where you write better than others, and I believe in that. And New Orleans is one of them.” ~ Jimmy Buffett



June 19, 2012

Jun 18, 2012 by     Comments Off on June 19, 2012    Posted under: Uncategorized

CRAIG FLEMING is Tucson bound. Mr. Craig has been tapped to be the new Marketing Director at Raycom’s CBS affiliate KOLD in the desert city that was capital of the Arizona territory. Craig is making the switch from being Promotion Manager at Cox’s ABC affil in Orlando, WFTV. The Midwesterner will love desert living. An Indiana State grad, Craig began as a news editor in Indianapolis and then made the switch to promo at WTWO in Terre Haute, where he did it all, including VO. Next came legendary KDKA in Pittsburgh then a gig at WNYW in The Big Apple. Comcast and WBZ in Boston are on his resume as well. The family will absolutely love Tucson and that’s the plan. A big Well Dunne! to Craig.

Who are the two lucky winners of the STEPHEN ARNOLD MUSIC giveaway from PROMAX? Mystery solved:

• Harp guitar – CARLOS GUTIERREZ, Producer, NBC Universal in LA
• Road Worn Tele guitar – ADELA GONDELLES-SARDINAS, Marketing & Communications Director Discovery Latin America in Miami

Think About This: “Everything is affected by and is part of everything else, changing constantly from one state to another. The rain becomes the river; the river surrenders to the sea and the cycle begins over again. Nothing is ever lost. The melody changes – the dance goes on.”  ~ Connie Harrison


June 18, 2012

Jun 17, 2012 by     Comments Off on June 18, 2012    Posted under: Uncategorized

JIM WINDSOR is stocking up on sunglasses and sunscreen. Not just for the PROMAX Station Summit in Las Vegas that’s coming up, but for his new job ocean side in Florida. Jim will be heading down to Palm Beach to head up the creative department at WPEC, the Sinclair CBS affiliate in the city of royal palms and millionaires. Jim’s honed his promo chops at such locales as WMAQ in Chicago, WITN in Milwaukee and KHTV in Houston.  Before heading south from his current slot as Promotion Manager at WKEF, the ABC/FOX station in Dayton,Ohio, he’ll represent WPEC in Las Vegas, so all you peeps at The Station Summit keep an eye peeled so you can tell him ‘Well Dunne! Jim’.

Over at E!, which uses the always exciting exclamation mark in their name (!) comes word that JEN NEAL is the new EVP of Marketing. She comes from her old slot of CMO at BBDO North America. Wow..that’s impressive. Before that she was at PHD’s New York office working on such accounts as TLC, HBO and BBC America. Well Dunne! Jen. 

Is it just me, or does anyone else see the irony of drastically cutting station/network/cable outside adverting budgets in a world where selling outside advertising is what pays the bills….?

Job Alert – PR Coordinator at Tennis Channel in Santa Monica

Job Alert – Broadcast Designer, WOFL / WRBW – Orlando

Responsibilities:   Conceptualize and produce high-end news, promotional and sales/commercial motion graphics as well as web, social media and print graphics using a variety of platforms and software, including Adobe After Effects, Photoshop, and Illustrator. 3D software such as Autodesk Maya or Maxon Cinema 4D.

Requirements:   College degree in the graphics arts or college equivalent BAA or design degree.  Must be a team player with strong communication skills and the have ability to manage many projects simultaneously.  Must have the ability to work under tight deadlines and conceptualize creative ideas.  Although experience in broadcast is preferred, an impressive multimedia or print portfolio displaying excellent design skills will be considered.  Knowledge of general IT, social media, broadcast production and distributed rendering is a plus. Ability to attend station events as scheduled.

Send Resumes W/ Cover Letter To:    WOFL – FOX35   Human Resources Department   35 Skyline Drive   Lake Mary, FL  32746   FAX: 407-805-0888   E-MAIL: As attachment in MS-Word format to WOFL-HR@foxtv.com


Job Alert – The number one award winning creative marketing team in Buffalo seeks a Writer/Producer/Editor.  This is a great opportunity with Gannett, one of the largest and most progressive media companies in the world.  Only super creative, energetic and motivated candidates need apply. The ideal candidate must possesses super strong writing, producing and conception skills. They Must possess a strong ability to juggle many projects at once, deadline savvy and top notch editing skills on Final Cut Pro & Edius 6 platforms. Must have solid television marketing experience and a passion for award winning advertising.

This position reports to the Director of Creative Services and Marketing.

If the above description sounds like you. Join us. Send you resume and creative show reel or link to:
259 Delaware Avenue
Buffalo, N.Y. 14202
No phone calls and WGRZ-TV is an equal opportunity employer

Think About This:  "Perhaps they are not stars, but rather openings in heaven where the love of our lost ones pours through and shines down upon us to let us know they are happy." ~ Eskimo Proverb (in memory of  Elizabeth Grace Richardson who left us June 15 after 95 years)


June 15, 2012

Jun 15, 2012 by     Comments Off on June 15, 2012    Posted under: Uncategorized

PROMAX 2012 winding down and done. BIG WELL DUNNE! salutes to all the winners. Click here to check out the list.

Hey! Well Dunne is saving you an hour of your life!  Here, in ascending order, are "The 10 Things You Need to Know About Making Promos," presented by FARRELL ALLEN, Creative Director at Black Spot and JEFF BLACKMAN, VP, Preschool Brand Creative at Nickelodeon in the final afternoon of the 2012 Conference:

10) Know your brand
9) Collaborate
8) Look for inspiration everywhere
7) Got the perfect script? Write it again
6) Start with the music.
5) Make scratch VO matter.
4) Quiet is the loudest sound on TV. (This includes dynamic shifts of quiet-to-loud-to-silent.)
3) Make your editor happy. (Don’t make their jobs harder.)
2) Put your promos to the test. (If you think you’re done, punch holes in it to make it 5% better. Try: listening to audio only. Then: nix the voice tracks and listen.)
1) Break it down. (Analyze. Record a lot of TV, FF to the promos and just WATCH.)

Think About This: “We don’t like their sound, and guitar music is on the way out." –Decca Recording Co. rejecting the Beatles, 1962


Of course Well Dunne! would go to the audio session

Jun 14, 2012 by     2 Comments    Posted under: Uncategorized

GEEK ALERT: If you don’t dig audio as much as I do, skip this entry!

I ducked into Promo Boot Camp’s "Sonic Survival: Bigger, Better, Badder" session with STEWART WINTER, Co-founder/Composer at www.videohelper.com  One word: Wow. Alas, too many empty seats in a remarkable session overflowing with tips, techniques and shortcuts to make your promo’s audio mix stellar. I’m a gonzo music lover in the first place, but personally? Nothing’s more gratifying than when a producer sends me his/her finished vid. The graphics. The chosen vid clips. But — THE AUDIO MIX? Their efforts and creativity with non-voice audio elements are NOT lost on me whatsoever. 

But let’s face it: affiliates simply don’t have the luxury of time to do a lush mix. Or do they? Winter’s big tip? "Start folders. Now," says the former promo producer. "Transitional elements, sound effects, isolate something and keep it. It’s your own personal stash of elements that will really help you save time." And what if "your music library blows?" (Winter’s turn of phrase in the session.) Don’t give up, he says. "There’s good music everywhere. It’s become so easy to produce and distribute now. Explore. It’s called ‘Google.’ You gotta cherry-pick." But one thing Winter dislikes greatly: "Non-exclusive music. Clients will find the same track six times with six different names. It cheapens things. Music’s started being less about being written for an emotion or mood. It’s frustrating."  

Winter urges (and we heard this in other sessions, too), "consider doing the radio edit first, because it might inspire something different for you in doing the promo."

In his session, Winter walked us though techniques previously heretofore that would "ruin" your promo; e.g., the recklessness of using a flange, reverb, stutter, lengthy pauses or risky bit of grit from a sfx. "You want the viewer to say, ‘WHAT was THAT?’ or ‘WHAT did I just hear?’," says Winter, to grab attention. He encourages suspending a loop into a "freeze." Be fearless about a subtext in the mix that may include barking dogs and polka music. (He played an actual spot that did!) Use a "radio" effect and modulate the voice rhythmically to the music. A pet example of his? An E! promo in which the female VO was layered twice: one emotional and one emotionless. The end effect was disturbing — as was the series it promoted, "What’s Eating You?" (The promo featured a woman’s obsession with eating chalk.)

"But use caution," says Winter, "because your mix will sometimes be like an ugly baby. Stay with it long enough and the ugly baby becomes a pretty baby. Get someone else to listen to it. If you have the time? Wait 12 hours and listen again. If it’s bad? Dump it!" 

Another case study: the arguably boring news promo. The client demanded a particular music bed. Winter played the vid of Obama, a White House and what not. Then he played the music. It was a Japanese melody. Winter took us thru the steps. The isolation of a clip. The processing. The crossfades. The wizardry was confounding. The room filled with a bit of wonder and several "A-HAs." And it’s hard to believe…but the spot was rejected! Which is ANOTHER brief topic Winter discussed and reassured as reality.

"Editing the music saves your a**," says Winter about the categorically cruddy music choice of the news spot. "See the music as a series of elements. Viewers won’t notice. That’s because you did it intelligently."  

"Intelligently." That’s how I felt about my attendance of this hidden gem session. I did so. Very.


PROMAX Update Thursday 11:45am

Jun 14, 2012 by     Comments Off on PROMAX Update Thursday 11:45am    Posted under: Uncategorized

This morning, "The Upfront and Presentations Survival Kit" session was inspiring, snappy-clever and the clever humor made the room erupt in laughter more than once, too! This was an opportunity to see how the networks have truly agonized to make an impact on the folks who make TV successful – people who buy media. These "mini-post-mortems" gave a quick glimpse into just what goes into these vital "Upfronts" and the collateral material designed to load-up the bullet chambers for sales. 

Our skillful moderator was Well Dunne favorite, CHRIS SLOAN, Prez & ECD of 2C Media.  BRIAN DOLLENMAYER, EVP of Mktg Ops for Fox rolled his plain and simple "We’re Frickin Fox — DEAL WITH IT" programming montage. ANDY BAKER, National Geographic’s EVP (just promoted) and Creative Director shared the brilliant treatments for the series How Sex Works. We saw the one YOU never got to see and the final that aired. Fascinating. SUSAN KANTOR, EVP at Warner Bros/ for Domestic TV Distribution, took the tarp off her team’s process of how The Big Bang Theory is on its way to be the next Friends (and you better believe it, too!).


Finally, PATRICK TRETTENERO, VP Creative, Branded Content at USA network perhaps displayed the most magic of all: HOW do you promote a new show that hasn’t even started production yet?" The case study was their new show, Political Animals. (Google it, but it’s where a Big Screen star arrives in hip series Little Screen land with the likes of Sigourney Weaver, with Ellen Burstyn, et. al.) We eyeballed the rough. Then the embellished final using only 10 days of dailies footage. Wow. A stunner. The session ended with the quick war stories of how three months of work gets scuttled in 5 minutes or the record for a promo to air by a network. One said, "about 30 minutes…we asked the chief…pick A, B or C…because it’s airing NOW."




June 14, 2012

Jun 13, 2012 by     1 Comment    Posted under: Uncategorized

Sunny is not just a weather forecast…it’s a way of looking at things. OK, it IS a weather forecast, but there’s more.  It also describes ABIGAIL O’STEEN, a true Floridian who loves time she spends outdoors in the…ready for it…sun. Ms. Abigail is the new Creative Services Producer for Heart’s NBC affiliate WESH in Orlando. She’s making the transition from O-town’s Cox-owned WFTV, where she’s worked for five and a half years, in both the newsroom and in the promo department. Learned a lot about Topicals while there. She’s got a broadcast journalism degree from the University of Florida and grew up in Montverde, which is on Lake Apopka. She’s all happy about her new gig and working with Promo Manager TONY REED and CSD STEVE RIFKIN.  Well Dunne! Abigail. 

Speaking of Orlando – CSD BOB ST CHARLES at WFTV is looking for a Promotion Manager. Here’s the deets:  Promotion and Brand Manager  WFTV Orlando, FL

If you are organized, creative, talented, energetic, have great leadership skills and looking to live where the sun shines all year long, then this job is for you.

WFTV is Central Florida’s News Leader, an ABC affiliate and Cox Media Group station serving Orlando-Daytona-Melbourne, a top-20 market, currently has an opening for a Promotion and Brand Manager to join our Creative Services Team. 

Successful candidate must be able to effectively lead a dynamic team of producers and graphic artists in the creation of high quality image, topical and sweep spots for a number one news brand.  You must also be able to turn news promos that are compelling and relevant to viewers in a deadline-driven, high pressure environment and assist in developing and executing long term marketing and community engagement strategies in a highly competitive market. Position also will be responsible for scheduling daily promos and managing promotional inventory and coordinating and managing station events and strategic partnerships. 

Previous position in television promotion management and basic Avid editing skills required.  

Please send your resume to: 

Bob St. Charles 

Creative Services Director



Job Alert – VP of Video Marketing at Cox Comunications in Atlanta  

Think About This:  "We each have the choice in any setting to step back and let go of the mind-set of scarcity. Once we let go of scarcity, we discover the surprising truth of sufficiency. By sufficiency, I don’t mean a quantity of anything. Sufficiency isn’t two steps up from poverty or one step short of abundance. It isn’t a measure of barely enough or more than enough. Sufficiency isn’t an amount at all. It is an experience, a context we generate, a declaration, a knowing that there is enough, and that we are enough."  ~ Lynne Twist


June 13, 2012

Jun 12, 2012 by     Comments Off on June 13, 2012    Posted under: Uncategorized

Don’t you just love the way they answer the phone at Be The Creative Source?  Very empowering. And the good folks at the NY agency have tapped AARON KING as partner and executive producer. Aaron was recently Creative Director for Joyride Creative where he led  efforts for rebranding of H2, LMN for A&E as well as ESPN. Other career highlights include building PURE, a commercial vizefx and entertainment design concern, as their Executive Creative Director, Creative Director of Respect Design and he got his start working at Pittard/Sullivan. Aaron will be working with Be The Creative Source founder JEFF BORTZ. Well Dunne! Aaron.


Speaking of ……Well Dunne! to FOX’s JOE EARLEY for his new role as Co-Chair of the PROMAX Board of Directors. 

Job Alert – Executive Creative Director, On Air Promotions; Int’l. TV – E! & Style Job 5982BR

Think About This: "If a so-called religion displays any form of hostility or division within Its own ranks or toward another religious faith, if it doesn’t generate Light and provide answers to our most challenging questions 100 percent of the time, then something is terribly amiss. Conflict, intolerance, and darkness cannot, by definition, exist in the presence of Light and true spirituality." ~ Yehuda Berg


June 12, 2012

Jun 11, 2012 by     Comments Off on June 12, 2012    Posted under: Uncategorized

Lots of open jobs and little movement. Perhaps PROMAX will be the logjam breaker.

Burning desire to WIN? Polished promo reel?  Hearst Television, one of the premier broadcast companies in the country has an opening for Creative Services Writer/Producer at 16 WAPT, ABC in Jackson, MS. Ideal candidate will be skilled at branding, marketing and promotion in today’s and tomorrow’s multi-platform visual communications. We are hunting for a highly competitive producer with the desire to develop and execute great ideas. From daily news, POP, sweep and station image promotion, experienced applicants will need to show us they’re skilled at writing, shooting, design and editing plus assist the Creative Services team in other duties, as assigned. Adobe Premiere editing is required. Two years’ experience as a Writer/Producer/Editor is preferred.

Send or email your resume and a sample of your current work to:  Cory McRae  Creative Services Director  WAPT-TV  7616 Channel 16 Way  Jackson, MS  39209  cmcrae@hearst.com

Affiliate Relations Manager for The Maury Show, The Chris Matthews Show, NBC Universal Domestic Television Distribution Marketing & Promotion at NBCU Job 5354BR

Art Director KPHO Phoenix

Art Director CHyron NYC 

Assistant CSD KHBS/KHOG-TV  Fort Smith/Fayetteville, AR.

Assistant CSD KOAT Albuquerque 

Associate Creative Director / Copywriter CBS Interactive San Fran Job# 10885BR

Associate Manager of Marketing Speed Channel Charlotte NC 

Commercial Producer KFOR Oklahoma City

Creative Director Food Network/Cooking Channel. NYC

Creative Director nuvoTV in the LA area (Glendale)

Creative Director Turner Studios Atlanta

Creative Services Director KPHO Phoenix, AZ

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Design Director Oxygen/NYC 

Director of Communications NBC Sports Group job#3695BR

Director of Creative Services Time Warner/Burbank

Director of Creative Services, G4. Based in LA

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Director of Marketing WXIA/WATL Atlanta

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Director of Marketing KOLD in Tucson

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Director on-line creative G4 & E! in LA 4408BR

Graphic Designer @NBC Bay Area job  #3376

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On-Air Promotions Writer, WWE Stanford CT

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Senior Brand Manager On-line entertainment Sony Online Entertainment in San Diego

Senior promo writer producer Discovery job#5385 Silver Spring MD

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Vice President, Brand Activation and Media Partnerships, Young Adults Job130341BR

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VP/Creative Director, Integrated Marketing The CW Network 

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Writer / Producer Lifetime Marketing: Job #106105

Writer Editor WGN Chicago

Writer Producer at WESH Orlando

Writer producer at WTTA in Tampa

Writer Producer at WZZM Grand Rapids

Writer Producer for all things promo at GSN (The Game Show Network) Santa Monica

Writer producer WKRG in Mobile.

Writer Producer Promotions @Ovation/Santa Monica

Writer Producer WUSA in DC

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Writer Producer WBAL Baltimore

Writer/Producer KIVI Boise

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Writer/Producer, Creative Services NBC Sprout Philadelphia Job 5023BR


June 11, 2012

Jun 10, 2012 by     Comments Off on June 11, 2012    Posted under: Uncategorized

KARA MCNEELY has traded the palm trees of Miami for the palm trees of Los Angeles.  A distance of approximately 2,733 miles.  Ms. Kara has gone west because she has taken the Promotion Manager slot at KABC, where she’s been hard at work since March. Good thing, since her VP WENDY MCMAHON had her hands full with her new baby son during that time frame. Kara came on board from NBC in Miami where she was Director of Brand and Marketing. Along the way Kara has also worked doing promo for Scripps network in Knoxville, WISH in Indianapolis, as well as Tribune and Granite. Well Dunne! Kara.


Speaking of LA….Everybody ready for the PROMAX Conference?  BONNIE BARCLAY will be onhand so run by the Chyron booth and tell her Hi!



LA folks – don’t miss out on Women In Film’s Crystal + Lucy Awards tomorrow (!) at the Beverly Hilton. If you can’t make it but want to see the unique offerings on the silent auction, you can click and bid. http://www.charitybuzz.com/auctions/wif


Think About This:  “If you were to say to the grown-ups: "I saw a beautiful house made of rosy brick, with geraniums in the windows and doves on the roof," they would not be able to get any idea of that house at all. You would have to say to them, "I saw a house that cost $20,000." Then they would exclaim, "Oh, what a pretty house that is!”   ~  Antoine de Saint Exupéry from The Little Prince




June 7, 2012

Jun 7, 2012 by     Comments Off on June 7, 2012    Posted under: Uncategorized

NBCU’s VIVI ZIGLER is leaving the net, where she has recently been wrangling all the digital. Can’t wait to see what excitement she will create and what lucky company will benefit.

Condolences going out to the lovely KRISTEN JOYAL, CSD of WAVY, whose father passed away this week.  

Job Alert – Marketing Manager for WNCN in Raleigh (great GM and lots of creative freedom)

Job Alert – Promotions Manager FOX in Boston

Job Alert – Promotion Manager at WPEC in West Palm Beach

Job Alert – Promotions Producer/Editor at KABC in LA (in the Valley)

Job Alert – Promo Writer/Producer/Editor at KCPQ/KZJP/KRCW Seattle 

Cute idea – HubSpot is out to make the Guinness Book of World Records with a “world’s largest online marketing seminar”. What a hoot. And they are in combo with HootSuite to boot. 

Think About This: “When we are honest and frank with each other, we can build strong relationships. We know where we stand. We know how to meet each other’s needs, and how to fulfill each other’s dreams. Without that, we blunder and unintentionally hurt ourselves and others.”  ~ Kent M. Keith


June 6, 2012

Jun 6, 2012 by     1 Comment    Posted under: Uncategorized

Sports and weather…intertwined, always with us…pretty much spectator sports and very popular TV subjects. All this based on JENNIFER ANDERSON GRAGG, who is switching from VP/Brand Strategy at Turner Sports to VP/Brand Strategy and Marketing at The Weather Channel Companies, TWCC as they call themselves. And she doesn’t even have to leave Atlanta. Ms. Jennifer is a James Madison U grad from up Virginia way who has been doing marketing magic for Turner in one form or another…at one time Director of Entertainment Marketing for Turner Network Television and VP Property Development at Turner Sports Marketing and Programming. Love to see a female in the sports marketing ranks, especially leading the way. Over at TWCC she’ll be working with KEITH PARDY, the recently named CMO. Well Dunne! Jennifer.


In today’s crazy world of TV marketing, staying at a station for 25 years seems like a fairy tale. But it DOES happen and on June 2, it happened to the one and only SHELLY SMITH LESLIE, who heads up the creative forces at legendary WRAL in Raleigh. Yep, she’s been at WRAL since 1987, where she began as a sports intern while a student at UNC-Chapel Hill. A huge Well Dunne! to her and to her next 25 years with Capital Broadcasting.

CHARLIE SHEEN is going to PROMAX. Really, he is. Let’s face it – the man knows how to create a personal brand. And that is one of the discussion topics he’ll be sharing in LA at the PROMAX 2012 Conference June 12-14. Well Dunne! T

Job Alert – WPHL in Philly needs a promo writer/producer/editor

Think About This: “Hope arouses, as nothing else can arouse, a passion for the possible.” ~ William Sloane Coffin


June 5, 2012

Jun 5, 2012 by     Comments Off on June 5, 2012    Posted under: Uncategorized

CSD ALEX SHAW found the exact perfect person for the open writer producer slot he had open at WMAR in Baltimore. When he lost Sr. Writer Producer Editor SKYE BEITLER to the San Francisco area, Alex went on the hunt for someone with the skills of a techno editor and the eye of an artist. He found it in MARK HERNANDEZ, who was freelancing in the DC area.  Mark hails from Richmond, although he got around as a military kid, living in Germany at one time. While in Virginia’s capital, he did some very interesting creative things, like work with RVA Magazine for 3 years as a video director/editor.  Mark spent a year in Virginia State University’s Advanced Creative Services Dept as a contract director/editor/videographer and he played a key role in the creation of an Educational TV show that has since been nominated for an Emmy. He even got to do what a lot of us have no doubt contemplated – send one of those Angry Bird characters into near space – Mark did it as part of their "Angry Birds In Space" Campaign launch.  He’s already hard at work in Charm City, and Alex is a happy man. Well Dunne! Mark.

Job Alert – Promo Writer Producer at KIVI in Boise, ID


Check out the way Emmy voters are being wooed (or, let’s just call it marketed to) thanks to THR. Click here.

Think About This: “If you ask what is the single most important key to longevity, I would have to say it is avoiding worry, stress and tension. And if you didn’t ask me, I’d still have to say it.”  ~  George Burns


June 4, 2012

Jun 3, 2012 by     Comments Off on June 4, 2012    Posted under: Uncategorized

AHNI MALACHI (great name alert) is the new Community Services Director at WMUR in one of my favorite parts of the country, New Hampshire. Manchester, NH  to be exact … and there really are Moose Crossing signs between there and Exeter. Anyway, Ahni is busy as can be already and CSD ALEX JASIUKOWICZ is thrilled to have her as part of the team. Well Dunne! Ahni.

Job Alert – On-air Promotions Writer for WWE in Stamford CT. Smack those words around.

Job Alert – News Promo Producer at WNBC in NYC.

Job Alert – Promo Producer at WPTZ in Plattsburg, NY

Job Alert – Promo Producer Fox Reno

Job Alert – Freelance promo writer/producer for E!  Style and G4 in LA

Did you know that a college tennis coach position requires (in many many cases) a DOCTORATE degree?  Because that’s so important to the game of tennis. Yeah, and you think TV is crazy.

Think About This:  “Nothing is so wretched or foolish as to anticipate misfortunes. What madness is it to be expecting evil before it comes.” ~  Seneca