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Browsing "WFTV"

Wednesday, August 27, 200

Aug 27, 2008 by     Comments Off on Wednesday, August 27, 200    Posted under: Bob St. Charles, Broadcasting and Cable, Chris Stevens, Fuse, Melissa Murphy, Valerie Green, WFTV

MELISSA MURPHY is one of those lucky ladies…never had to scrape an icy windshield during a snowstorm. She’s a Florida girl who is hard at work as the newest member of Cox’s Orlando Florida operation, WFTV. She’s handling Topicals, and from what I hear from her CSD BOB ST. CHARLES, she’s kickin’ it. Bob grabbed her fresh out of The University of Central Florida and handed her over to CHRIS STEVENS, who has a Newsroom background. Bingo…the lady is using the Avid just like that. Congrats, Melissa, and Well Dunne!

National music TV channel Fuse has named VALERIE GREEN to be the new Sr. VP of Marketing. Way cool. She comes to Fuse from 8 years at Cablevision’s Digital Commerce and Marketing division. The UVA grad (oldest higher learning institution in the US, but you all knew that, right?) has also been VP of Marketing and Network Brand Development at WE, where she was a huge part of their launch as Romance Classics in ’97. The music side of her resume includes stints as GM of SPIN, marketing director of ROLLING STONE and PREMIERE mags as well as consulting for Conde Nast and News Corp. Wow. Well Dunne! Valerie.

Winning their own brand of Olympic Gold is NBC. Read about how their Olympic promo plan paid off for DEAL OR NO DEAL. Thanks to the fine folks at BROADCASTING & CABLE. Click here.

Think About This: “I find the great thing in this world is not so much where we stand as in what direction we are moving.” ~ Oliver Wendell Holmes

Thursday, August 14, 2008

Aug 14, 2008 by     Comments Off on Thursday, August 14, 2008    Posted under: Alex Sleme, Broadcasting Cable, Ed Oliver, Fox Sports Channel, Phil Kraft, Texas Bruce, WFTV

Put your seatbelts on, kids. Lots of ground to cover with short bursts of info. Beginning in Orlando, where WFTV’s Sr. Writer Producer PHIL KRAFT (who worked with me and is the BEST) had a nasty car accident on Friday. He’s OK…the car is critical. Moral – wear that seatbelt!

FOX Sports Net Ohio has grabbed two marketing folks. ALEX SLEME comes over to be Marketing Director from being Manager of Promotions and Broadcasting for the Cleveland Indians. ED OLIVER is a TV vet who is now On-Air Promo Manager after doing creative work at WWMT in lovely Kalamazoo, Mi. Well Dunne! Guys.

Learn all about STAY AT HOME WEEK by clicking here. Yes, it is indeed a promotion. Duh.

Interesting article on the decline of network TV that is worth a read from the folks at Portfolio. Click here.

Yes, I write for BROADCASTING & CABLE, and they were kind enough to print this story about one of my TV heroes. Enjoy.

Think About This: “Challenge is the core and the mainspring of all human activity. If there’s an ocean, we cross it; if there’s a disease, we cure it; if there’s a wrong, we right it; if there’s a record, we break it; and finally, if there’s a mountain, we climb it.” ~ James Ramesy Ullman