Adding just one word to a title is pretty amazing. Of course, one gets more responsibility as well as, if one is savvy, compensation. A company can only show its love via credit, compensation or perks. Everything else is just a gold sticker that gets tossed the end of the day. Anyway, the one word added to KEITH GRANT’s title at ABC Entertainment Marketing is…Executive. He is now Executive Creative Director, a step up from his Creative Director role at the network. The Ithaca College grad has also done creative for entertainment marketing agency Pongo and been On-Air Manager for Fox Sports. All in LA of course, darling! Big Well Dunne! to Keith! Well deserved.
Does anybody like or even understand the marketing idea behind the Volkswagen spot where the world is ending via a meteor and the couple keep putting stuff into the back of their car? Asking for a friend.
Think About This: “You might think you don’t matter in this world, but because of you, someone has a favorite mug to drink their tea out of each morning that you bought them. Someone hears a song on the radio and it reminds them of you. Someone has read a book you recommended to them and gotten lost in its pages. Someone’s remembered a joke you told them and smiled to themselves on the way to work. Someone’s tried on a top and felt beautiful because you complimented them on it. Someone has a memory that makes them grin that involves you. Someone now likes themselves a little bit because you made a passing comment that made them feel good. Never think you don’t make an impact; your fingerprints can’t be wiped away from the little marks of kindness that you’ve left behind.” ~ no idea but this is gorgeous.