It’s a double header. Not one but two marketing pros were tapped for overall station management slots while most of us were asleep. Great news no matter what. Let’s start with JEFF HOLUB who is now the Station Manager for WGCL, Meredith’s CBS in Atlanta, and WPCH. He’s been the CSD there and came after a long and successful run handling creative at FOX in the San Francisco market, legendary KTVU. That’s him in the picture. He sounded more smiley this morning. Well Dunne! Jeff.
Our twofer is SCOTT CHASTAIN, who many of you know from his time as EVP of Affiliate Marketing and Development at NBC. He’s headed to Lansing where he’ll be VP and GM for the CBS and ABC affils, WLNS and WLAJ respectively. Kudos to Nexstar to have the foresight to see that marketing people know how to run a station, know how to handle people, know how to make sales sing and are like Lake Wobegon children – above average. Scott is a Texas Aggie who has done marketing for stations in New Orleans (WDSU), WXII in Winston-Salem and KBTX in Bryan, TX. A big Well Dunne! Scott.
Marketing people don’t get the respect they so deserve and are rarely considered to run stations, which is a major disappointment. The question asked so often is “Why do so many people leave the TV marketing stations-side biz?” Well, there’s no upward mobility by and large. Put in the promo box, nobody asks how many promos one can oversee, write and produce before burn out sets in. Silly moi, I was always under the impression that the trade group was supposed to elevate the role of marketing and creative. Nope. Not even.
Think About This: “Never mind searching for who you are. Search for the person you aspire to be.” ~ Robert Brault