Today is the first day on a new job for BILL MUSHRUSH. He’s the new CSD at CBS affil KKTV in gorgeous Colorado Springs. Bill’s moving west from his former slot at ABC affil WLNE in Providence. Yeah, Colorado Springs at the foot of Pikes Peak wins that contest, imo. Many of you remember Bill from his time at NBC Net out of NYC and TechTV out of San Francisco. Congrats Bill! Well Dunne!
This from writer producer BRANDT DOTSON of NBC affil KCRA in Sacramento: Brandt’s five rules of marketing.
1) Nobody cares about your product. Really…they don’t. Don’t get offended, just make them care. That’s what’s marketing is for
2) Don’t sell your product, sell an emotion. Make an emotional connection with your customer, then empower them. This establishes trust and creates an emotional bond between you and your customer.
3) Back up your message with fact… not lies. Don’t hype what’s false. Spotlight what’s true
4) Keep your message simple, concise, and easy to follow. Don’t waste your customer’s time. Don’t be clever, don’t be cryptic, and nobody will be impressed with your puns, so leave them out!
5) ONLY HAVE ONE MESSAGE! If you try to cram several selling points into your marketing message, then people will just be confused or uninterested. Multiple thoughts just clutter your message, and then your message is lost. Which defeats the whole purpose of why you’re marketing to begin with.
And it’s really that simple. But sadly, most people don’t follow any of these rules because everybody thinks they know better. And that’s why they fail.
Get a lot of questions about “life after TV” or ways to supplement income. WNCN GM BARRY LEFFLER, one time promo pro from Miami and NBC Net, has forged a path that sounds great.
Say adieu to GOURMET Magazine. What a pity…I believe Gourmet sparked my interest in wanting to cook well. Hate to start Monday that way….
Think About This: "When you are on a journey, it is certainly helpful to know where you are going or at least the general direction in which you are moving, but don’t forget: the only thing that is ultimately real about your journey is the step that you are taking at this moment. That’s all there ever is." ~ Eckhart Tolle