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Tagged with " Brad Roe"

November 23, 2015

Nov 22, 2015 by     Comments Off on November 23, 2015    Posted under: Featured

There’s an energetic excitement that underlines a conversation with someone who really loves what they do. The most creative of them, it seems, do TV promo. And there are some lucky ones who have a clear field and do it well….very well. One such creative is LA-based BRIAN DOLLENMAYER, EVP Marketing and Promotion at WGN America. Brian was at Fox Broadcasting Company as EVP On-Air Promotion and Creative Marketing before switching to the Tribune-owned channel about two years ago. He recently wrangled his very talented team for the roll out intro for the new series, The Outsiders. They tackled everything from special events, quotes, mobile ads, social…you get the idea. A full court press. Their on-air is particularly fine. Oh, it’s just about 100 per cent done in-house. Wow. Brian praised his VP of Promotion BRAD ROE (who once worked station-side in Lubbock, Texas at KJTV, btw) for making the campaign hit the right note of energy and anger. Putting the spot together required a decision on approach. The show is about a group of mountain people in Appalachia (but not Boone, NC) who have their own laws and ways. The best way to share what the show will be about was to strike a balance between the Outsiders and the powers that be; that started with music. Brian believes in music. It can really set the tone and make the campaign. The Doors The End was chosen. The show clips fell into place, complimenting and supporting the feeling the music evoked. Show Exec Producer and Creator Peter Mattei loved it and was supportive throughout. They delivered in a three week turnaround time window. “I love making 2 ½ minutes of magic,” is how Brian described the extended trailer. Check it out. Well Dunne! WGN America. The series debuts January 26, 2016.  



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Copyright 2015 © Kate Bacon / Well Dunne! Talent