Tagged with " Brian Dollenmayer"
There’s an energetic excitement that underlines a conversation with someone who really loves what they do. The most creative of them, it seems, do TV promo. And there are some lucky ones who have a clear field and do it well….very well. One such creative is LA-based BRIAN DOLLENMAYER, EVP Marketing and Promotion at WGN America. Brian was at Fox Broadcasting Company as EVP On-Air Promotion and Creative Marketing before switching to the Tribune-owned channel about two years ago. He recently wrangled his very talented team for the roll out intro for the new series, The Outsiders. They tackled everything from special events, quotes, mobile ads, social…you get the idea. A full court press. Their on-air is particularly fine. Oh, it’s just about 100 per cent done in-house. Wow. Brian praised his VP of Promotion BRAD ROE (who once worked station-side in Lubbock, Texas at KJTV, btw) for making the campaign hit the right note of energy and anger. Putting the spot together required a decision on approach. The show is about a group of mountain people in Appalachia (but not Boone, NC) who have their own laws and ways. The best way to share what the show will be about was to strike a balance between the Outsiders and the powers that be; that started with music. Brian believes in music. It can really set the tone and make the campaign. The Doors The End was chosen. The show clips fell into place, complimenting and supporting the feeling the music evoked. Show Exec Producer and Creator Peter Mattei loved it and was supportive throughout. They delivered in a three week turnaround time window. “I love making 2 ½ minutes of magic,” is how Brian described the extended trailer. Check it out. Well Dunne! WGN America. The series debuts January 26, 2016.
Job Alert – Director Event Marketing Nickelodeon NYC job 2015-2780
Think About This: “Language, that most human invention, can enable what, in principle, should not be possible. It can allow all of us, even the congenitally blind, to see with another person’s eyes.” ~ Oliver Sacks
Copyright 2015 © Kate Bacon / Well Dunne! Talent
The talent lineup Tribune has been putting together is muy impressive. The latest hire, an A List Creative, is Fox alum, BRIAN DOLLENMAYER who’s been named Exec VP of Marketing and Promotions. Brian has been at FOX for nearly 20 years, his last title with them was EVP On-Air Promotions and Marketing Operations. Big Well Dunne! Brian.
Job Alert – Sr. Writer Producer KLAS Las Vegas
Think About This: "To find the universal elements enough;
to find the air and the water exhilarating;
to be refreshed by a morning walk or an evening saunter;
to be thrilled by the stars at night;
to be elated over a bird’s nest or
a wildflower in spring – these are some of the rewards of the simple life."
~ John Burroughs
This morning, "The Upfront and Presentations Survival Kit" session was inspiring, snappy-clever and the clever humor made the room erupt in laughter more than once, too! This was an opportunity to see how the networks have truly agonized to make an impact on the folks who make TV successful – people who buy media. These "mini-post-mortems" gave a quick glimpse into just what goes into these vital "Upfronts" and the collateral material designed to load-up the bullet chambers for sales.
Our skillful moderator was Well Dunne favorite, CHRIS SLOAN, Prez & ECD of 2C Media. BRIAN DOLLENMAYER, EVP of Mktg Ops for Fox rolled his plain and simple "We’re Frickin Fox — DEAL WITH IT" programming montage. ANDY BAKER, National Geographic’s EVP (just promoted) and Creative Director shared the brilliant treatments for the series How Sex Works. We saw the one YOU never got to see and the final that aired. Fascinating. SUSAN KANTOR, EVP at Warner Bros/ for Domestic TV Distribution, took the tarp off her team’s process of how The Big Bang Theory is on its way to be the next Friends (and you better believe it, too!).
Finally, PATRICK TRETTENERO, VP Creative, Branded Content at USA network perhaps displayed the most magic of all: HOW do you promote a new show that hasn’t even started production yet?" The case study was their new show, Political Animals. (Google it, but it’s where a Big Screen star arrives in hip series Little Screen land with the likes of Sigourney Weaver, with Ellen Burstyn, et. al.) We eyeballed the rough. Then the embellished final using only 10 days of dailies footage. Wow. A stunner. The session ended with the quick war stories of how three months of work gets scuttled in 5 minutes or the record for a promo to air by a network. One said, "about 30 minutes…we asked the chief…pick A, B or C…because it’s airing NOW."