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Tagged with " Chris Friedrichs"

November 6, 2017

Nov 5, 2017 by     Comments Off on November 6, 2017    Posted under: Featured

She’s starting on Thanksgiving Day…it’s auspicious to pick such a memorable day to begin a new chapter. CHRISTINE VARGAS is doing just that – picking Thanksgiving, when she starts as News Promotion Manager at Tribune’s FOX affil in San Diego. I bet they’ll have pumpkin pie (at least) for her, eh? Christine is coming over from CBS affil KFMB in SD where she started as Promo Coordinator and was upped to Topical then Senior Promo Producer…shows good work and an eye that her former CSD, MIKE STEWART, had. Very excited for her. Well Dunne! Christine.


Listen up folks in the DC area. Well, more specifically one particular area, namely Gaithersburg, Maryland. Tomorrow (Tuesday Nov 7) is election day and the talented JIM MCNULTY is running for City Council. Do we need to tell you to vote? OK, then – GO VOTE. For him. The University of Scranton grad started his creative career (yes, he’s a TV creative!) at WYOU in Wilkes-Barre, PA and honed his creative promo chops in DC at WJLA, WRC and WBDC before catching on at Discovery Home/TLC and working at any number of creative leadership roles for the behemoth media co. Now he’s the owner of his own shop – Wurdsmith Creative. He’d be a super councilman! So Gaithersburgers…get out there and do the citizenship thing. Well Dunne! Jim.


Worry not…none of the WRAL promo folks were injured in the fire that broke out at their Raleigh studios on Friday night. Good news indeed.


Job Alert – Writer Producer WOFL Orlando (work with CHRIS FRIEDRICHS!)


Think About This:  “Things we lose have a way of coming back to us in the end, if not always in the way we expect.”  ~  J.K. Rowling, Harry Potter and the Order of the Phoenix

Still copyrighted but thanks for looking

November 1, 2017

Oct 31, 2017 by     Comments Off on November 1, 2017    Posted under: Featured

Some people think 13 is an unlucky number. Not so. For instance, this upcoming November 13 is going to be a good one for ADAM DEPAUL. It’s the day he starts as Promotion Manager at WOFL/WRBW/WOGX in Orlando. He’s taken on the #2 slot behind VP/Creative Services CHRIS FRIEDRICHS and Mr. Adam will be developing and executing promotion and marketing concepts for on-air, social and online as well as overseeing and executing client commercials, community events and event-driven promotions. Cool. The Jacksonville FL native was most recently a writer producer at Hearst’s WPBF in West Palm. The Full Sail grad (and that school is am-az-ing) was also a Sr. Producer for WMOR in Tampa. Yes, that’s a Well Dunne! for Adam!


Think the hiring process in the US is wonky? Take a look at how truly bizarre it is overseas. Thanks BBC.

Job Alert – Creative Services Producer WTIC West Hartford (work with HENRY VAZQUEZ!!)


Job Alert – Creative Services Producer WGNO New Orleans   Promotions Producer Wanted In The Big Easy! WGNO-TV (ABC) / NOLA 38 (CW) – New Orleans, LAvvvNew Orleans is called “The Big Easy.” Creating big time stuff is what we do. Whether it’s our newscasts set in a funky bar (yes that’s us), our integrated sponsorships centered around food or the nationally recognized God Bless Louisiana campaign, never has a station’s identity better matched the sights and sounds of a truly unique city. As a Promotions Producer, not only will you have the lofty task of elevating the station’s reputation for delivering nationally award winning image promos, but you must have the ability to produce compelling social and long format content to support our one of a kind News With A Twist news program. The ideal candidate must have experience in all aspects of current promo production processes, including shooting, lighting, motion graphics, videography, nonlinear editing and post-production. A boutique agency, post-production, broadcast television or cable background is ideal. Take a sneak peek into what we do. WGNO  https://youtu.be/feuWgs0xc0s  NOLA38 The CW  https://youtu.be/4pPUVAvFbIo


Think About This:  “The first start toward success is to be glad you are yourself.” – Florence Shovel Shinn

Copyright 2017 KDBacon|WellDunne!Talent

Nov 17, 2016 by     Comments Off on     Posted under: Featured

Hearst hit the jackpot when they hired JAY CHALMERS as the Assistant Creative Services Director for their ABC affil in Palm Beach, WPBF. CSD HEATH MYRICK has hired a real go-getter creative … hip hip hurray! Clay is a Gainesville Florida native who went to Florida State, which means he was playing both sides of the football field, Florida collegiate style. Gators and Seminoles…very dicey subject. After FSU, he then went to the esteemed Savannah College of Art and Design earning a Masters in Film and Television Production. He’s worked as a producer, first doing commercials in Gainesville at WCJB then up to Jacksonville doing promo for First Coast News (WTLV/WJXX) then to Orlando’s FOX WOFL for CSD CHRIS FRIEDRICHS (hi Chris!)…all the while thinking that experiencing different seasons might be fun, as opposed to nonstop sunshine and palm trees. Nah…  Jay’s hitting the Palm Beaches just in time for ‘The Season’, dahling. Amazing people-watching along Worth Avenue.  So glad to hear about such a happy move, which means he’s still close to family and his wife is happy. Can’t beat that. Well Dunne! Jay.

Job Alert – VP Creative Services WTVJ Miami

Job Alert – Commercial Producer WGFL/WNBW Gainesville

Job Alert – Manager Marketing AMC Networks NYC

Job Alertt – Sr. Director of Creative Services WETA DC

For those of you who asked, send your promo stories to SYD RUBIN at sydney@btbmarketingmedia.com   Wondering if anybody has a tale that might rival the WKRP Turkey episode.  

Repeating for GRP: Time to rethink your voices for your stations…lots of contracts expire end of December. The only choice is Well Dunne! Don’t think otherwise. 

Think About This: “Action is the only remedy to indifference: the most insidious danger of all.” ― Elie Wiesel

Copyright 2016 © Kate Bacon / Well Dunne! Talent


December 7, 2012

Dec 6, 2012 by     Comments Off on December 7, 2012    Posted under: Uncategorized

CHRIS FRIEDRICHS got an early Christmas present. Chris is the VP of Creative at Fox in Orlando and he’s found a super writer producer, which was what he wanted. Let him tell you about the new addition: Please join me in welcoming JAY CHALMERS to FOX 35’s Creative Services Department as writer/producer.   Jay comes to us most recently from Jacksonville, FL where he worked as a promotion writer/producer at Gannett’s First Coast News duopoly (NBC/ABC). Jay is a Florida State University graduate and studied extensively at SCAD (Savannah College of Art and Design). He began his television career in Gainesville, FL.  Jay brings a wealth experience in broadcast marketing, news and numerous design disciplines.  He will be a great asset to our department and to FOX 35.  His first day will be Monday, December 8th. Well Dunne! Jay.

Job Alert – the one and only  CARRIE KING sent this along from Fox Chicago, where she’s on the hunt for a Creative Services Manager.

The Creative Services Manager is responsible for helping to create and sustain powerful brand positions that increase ratings and revenue for a wide variety of on and off-air marketing initiatives at the Fox duopoly in Chicago.  

 Core Competencies:

  • Managerial experience of creative teams within a broadcast television, cable, agency or post-production environment  
  • 5 + years non-linear editing experience, preferably on an Avid platform
  • Demonstrable experience writing/producing/editing  news and entertainment programming promotions under tight deadlines – while achieving optimum brand impact
  • Ability to concept and execute brand strategies at the cutting edge, in such a way that our duopoly will hold and maintain the competitive lead in Chicago in terms of rating and revenue performance
  • Conceptual development and production of powerful, market-leading image identity campaigns
  • Production of compelling spots that take a unique approach and connect with viewers in very untraditional ways
  • An intelligent risk-taker with demonstrable ability to motivate a staff of promo producers and graphic artists
  • Increase viewer tune-in through the consistent production of top quality promotions
  • Create promotional material for the Sales department
  • Coordinate advertiser/station promotion tie-ins  
  • Liaison with Fox networks regarding station promotional activities  
  • Develop and coordinate viewer-related contests   
  • Strong hands-on leader and motivator with the ability to direct and inspire the creative staff
  • Team player, able to instill the concept of teamwork within the department and work well with other departments 


  • 5 + years managing creative teams in a top 10 market
  • Excellent communication, organizational and media management skills
  • High levels of self-initiative with an innately proactive “get it done” attitude
  • Strong writing skills. Good understanding of how to sell news stories and station programming to target demographics
  • Ability to produce promos with a distinctive, trademark edge
  • Knowledge of Adobe products software with solid motion design skills are a plus     

Qualified candidates should submit their resume with link to demo reel and cover letter via e-mail to:  wfld-hr@foxtv.com 

Resumes without link to demo reel will not be considered.

Think About This: “Our eyes are for looking at things,
But they are also for crying
When we are very happy or very sad.
Our ears are for listening,
But so are our hearts.
Our noses are for smelling food,
But also the wind and the grass and
If we try very hard, butterflies.
Our hands are for feeling,
But also for hugging and touching so gently.
Our mouths and tongues are for tasting,
But also for saying words, like
"I love you," and
"Thank you, God, for all of these things."  ~ Mattie J.T. Stepanek


October 31, 2012

Oct 30, 2012 by     Comments Off on October 31, 2012    Posted under: Uncategorized

BRIAN ZIETH is one of those guys who makes one believe in The Dream.  And hard work, but that goes without saying. Wisconsin native Brian, who lives and breathes Green Bay Packers, decided that when he got his diploma in Broadcast Communications (from University of Wisconsin – Green Bay of course) he would decamp the cold and find a slot in Florida. So he took a paid Internship at Orlando’s WOFL and worked his way up the ladder. He ran studio cam, coordinated promotions and ended up as Sr. Writer Producer for my fave CSD CHRIS FRIEDRICHS. Brian credits Chris with teaching him all the in’s and out’s, and now Mr. Z is working as a promo producer for original programs at The Golf Channel.  He misses the good folks at WOFL, but he now doesn’t have to commute on I-4, which is a job perk. A great big Well Dunne! to Brian.

Job Alert – WOFL in Orlando needs a muy creative writer producer. Work for CHRIS FRIEDRICHS and avoid winter. Win-win.

Think About This: “For light I go directly to the Source of light, not to any of the reflections. Also I make it possible for more light to come to me by living up to the highest light I have. You cannot mistake light coming from the Source, for it comes with complete understanding so that you can explain it and discuss it. I recommend that way to all who can take it."  ~ Peace Pilgrim


October 16, 2012

Oct 15, 2012 by     Comments Off on October 16, 2012    Posted under: Uncategorized

Living the Aloha life is KELLY DONNELL, who will probably not miss the snowy Portland, Maine winters he experienced while heading up the creative team at WGME. Not that Portland isn’t a very cool spot – it is. It’s just that comparing Honolulu and Portland is a tad bit unfair.  Kelly is now in the islands, under the palms, not all that far from Waikiki. Ahhhh – paradise. He’s taken the reigns at Raycom’s duop, KGMB/CBS and KHNL/NBC, which is what the islanders call Hawaii News Now. Kelly has his degree from University of Florida and has worked in some amazing markets, like New Orleans, Seattle, Philly and Chicago. Mahalo for the picture, Kelly and a big Well Dunne! to you.

Congrats to all the wonderful CTAM Mark Award winners, announced at the CTAM Summit in Orlando on the 14th. Check it out by clicking here. 

Job Alert – Promotion Producer, WOFL Fox35 – Orlando  

Write, produce and edit promos, including daily topicals, station and news image spots, POP’s, network prime, and program spots for the FOX Triopoly in Central Florida.  Must have a proven track record of producing conversational yet compelling promotional spots that take a different approach, connect emotionally with viewers and give clear reasons to tune-in.  Requires top-notch writing skills and a desire to win every day.  Good understanding of how to sell news stories and station programming to target demographics.  Must have the ability to execute distinct aand ways to increase traffic.  Flexibility and ability to meet tight deadlines is a key.  Ability to work flexible hours and shifts, including weekends and holidays is required.  A minimum of two years television promotion experience, a degree in communications or related field, a good understanding of graphics and visual effects along with proficiency with Microsoft Office, basic non-linear editing skills and AVSTAR news computer knowledge is preferred.  AVID Adrenaline and After Effects experience is a plus.

Get hold of Chris Friedrichs.

Think About This: "A pessimist sees only the dark side of the clouds, and mopes; a philosopher sees both sides, and shrugs; an optimist doesn’t see the clouds at all — she’s walking on them."  ~ Leonard Louis Levinson

December 1, 2011

Dec 1, 2011 by     Comments Off on December 1, 2011    Posted under: Uncategorized

 It’s nearly the same latitude…did you know that? Houston and Orlando are nearly the same latitude. Just thought that would be an interesting observation about the two cities, who are of interest today due to JASON RANKIN. He’s the new Promotion Manager at Fox’s WOFL in O-town. He’s leaving his Sr. Writer producer slot at KIAH, the Tribune operation. First day for this SIU grad is Monday. Is VP Creative CHRIS FRIEDRICHS excited to have Jason join his team? Well, yes. Yes he is. Happy people doing out of the box work. Nothing better. Well Dunne! Jason.

Well Dunne! to the Post-Newsweek chain of stations. They’re offering free airtime to candidates, which is really a huge step forward in the election reform process. The Belo-owned stations have done modified free time in the past and should be commended as well. Who’s going to be next?

Warning – the following is an opinion piece and reflects the views of this writer.  How amazingly stupid is the public? Well, so stupid that the wonderfully conceived and executed Coke campaign to save the polar bear, with white Coke cans, has been scuttled.  Seems the public thought it ‘too confusing’ and even went as far as to say that Coke in the white can didn’t taste the same as Coke in the red can. Same Coke. No wonder the polar bears are endangered. So, it seems, are intelligent humans. More here

Job Alert – Creative Services Writer Producer needed at KGO in SF.

Job Alert – Web Producer for creative services at KTSP in Minneapolis, or is it St. Paul….

Job Alert – promo producer needed at Harpo Studios in Chicago.

Think About This:  "Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” ~ Dr. Martin Luther King, Jr.


October 19, 2011

Oct 18, 2011 by     Comments Off on October 19, 2011    Posted under: Uncategorized

There must be something magical in the water cooler down at WOFL in Orlando. Having just bid adieu to JEREMY CLAYPOOL who was headed to KNBC in LA, they are again losing another talent to the LA market. This time, ROBERT RODRIGUEZ is making the move west down I-10 to work at LA’s FOX flagship, KTTV and KCOP. Title – Promotions Manager. Robert is leaving behind fave VP Creative Service CHRIS FRIEDRICHS and his WOFL Promotion Manager title. Robert is going to work with his past boss JIM LADAS, who directed the creative efforts at FOX in DC. With a degree from Florida Atlantic U, Robert started his TV career at WSVN in his hometown of Miami where his boss was….Jim Ladas. So obviously these two make beautiful promos together. First day on the job in LA will be November 7. Safe travels Robert and Well Dunne!

Job Alert – Yes, WOFL is in need of a Promotion Manager.

Think About This: This is a repeat, but needs to be, uh, repeated.  "Always be a first-rate version of yourself, instead of a second-rate version of somebody else.”  ~  Judy Garland


August 29, 2011

Aug 28, 2011 by     Comments Off on August 29, 2011    Posted under: Uncategorized

PAUL HELLEBUSCH is a St. Louis guy who is one amazing artist. With a wicked sense of humor to boot. After one particularly nasty ice storm in St. Louis back in the late 90’s, when he was Art Director at KDNL in St. Louis, Paul jumped at the chance to live in balmy Tampa, FL and took the job of Design Director at WFLA. Well, now Mr. H has been given a big ol’ promotion and was sounding very upbeat about this turn of events. What does Paul’s new business card read? Marketing, Creative and Graphics Director for Florida Communications Group, which is WFLA TV, The Tampa Tribune and their impressive online sites. All Media General. This deserves a very special Well Dunne! Paul.

Job Alert – Before the first snowflake falls (is that a country song?) think palm trees and Orlando, Florida where CHRIS FRIEDRICHS VP Creative Services at FOX in The Big O is on the hunt for a really creative promo mind along with excellent AVID skills with a great personality. Also a team player. If this is you, hunt down Chris.

Job Alert – Director of Affiliate Relations at  Paraview TV (DC based)

Job Alert – They call the open slot Producer/Director but it basically boils down to being a one man band marketing department for Rocky Mountain PBS.

Love this article: Leadership Lessons from Burning Man

Since Paul Hellebush is going to need some help, check out the open Promotion Manager slot:

WFLA-TV     Promotion Manager    FLA-000378 

The Florida Communications Group (News Channel 8, The Tampa Tribune and TBO.com) marketing department is looking for an experienced multimedia Promotion Manager. This position is responsible for the daily management of our News Channel 8 and The Tampa Tribune marketing efforts as well as “sweeps” efforts for News Channel 8. Responsibilities include broadcast topical and targeted special reports oversight as well as daily messaging for our newspaper to retain and grow audiences. 

The successful candidate for our multimedia marketing department will be a creative thinker and doer; a strong planner, communicator and implementer. Must be organized, motivated and have strong interpersonal communication skills. A versatile team player with the ability to thrive under pressure. Must be fully knowledgeable about the latest technology, passionate about social media trends and tools, highly motivated to try new things and able to effectively teach or share that knowledge. 

This is a hands-on position and the candidate must be able to write and edit all levels of marketing promos in an HD, non-linear environment. Ability to develop and maintain the daily department budget. Experience with all multimedia ratings systems including Nielsen, Omniture SiteCatalyst, ComScore, Compete, ABC and Scarborough preferred. 5-8 years creative and marketing experience within a broadcast/digital environment or print/digital environment is required. Management experience required.


Drug test and background check required.

e-Verify is used upon hire to confirm eligibility for employment in the U. S.

Please complete online application at https://mgcareers.silkroad.com and attach your resume (preferred method) or mail resume and cover letter to WFLA-TV HR, attn: Wes Zweibel, 202 S. Parker St., Tampa, FL 33606. Please note “Promotion Manager” on your submission


Think About This: "Stess is an ignorant state. It believes that everything is an emergency. Nothing is that important.” ~ Natalie Goldberg



August 16, 2011

Aug 15, 2011 by     Comments Off on August 16, 2011    Posted under: Uncategorized

Headed west on the 10, coast to coast, is JEREMY CLAYPOOL, the new promo writer producer at KNBC in beautiful downtown Burbank. Mr. C is going to be working with the uber-talented TIM HOWICK who heads up the creative efforts of the Peacock in LA. Jeremy has a lot to do before he begins September 26, like move, go on a cruise, visit the fam, and buy a new car. Of course, the drive is going to be great, with stops planned in New Orleans, Phoenix and who knows where else. Fun! Jeremy is taking leave of his current slot at FOX’s WOFL in Orlando and hates to say goodbye to his boss, CHRIS FRIEDRICHS. But LA is calling. Jeremy has worked at KXAS in Dallas so his string of staying in snow-free climes continues. Well Dunne! Jeremy.

Speaking of LA…Job Alert – KCBS/KCAL is looking for a promo preditor focusing on news.

BILLY PITTARD has the most fab marketing blog. You must stop by and check it out.

Love love love Southwest Airlines, and always have. Read about their Random Acts of Coolness and then say “Brilliant”

Some things are just too weird to make up. The truth trumps creativity in this one. It’s the newest in iPad covers. The ones in question are made from, and I am not making this up, Bernie Madoff’s pants. The Ponzi Prince had all his clothes sold and, well, now they’re iPad covers. And they’re not cheap. At least none of the proceeds are going to that crook. 

Think About This: "We take no step unpartnered. We may feel like the fool from the Tarot deck, stepping heedlessly into blank space, but that is not reality. The Great Creator is an artist and he/she/it is an artist in partnership with other artists. The moment we open ourselves to making art, we simultaneously open ourselves to our maker. We are automatically partnered." ~ Julia Cameron


August 18, 2010

Aug 18, 2010 by     Comments Off on August 18, 2010    Posted under: Uncategorized

Two..two…two mints in one. Remember that old line from a commercial for Certs?  Do they even still MAKE Certs? Well, two is the code for the creative team at Orlando’s FOX triopoly – WOFL, WRBW and WOGX. Two separate but equal Promotion Managers are onboard. ROBERT RODRIGUEZ moves down from DC where he was part of JIM LADAS’ department at FOX’s WTTG. Robert and Jim worked together at WSVN in Miami at one time and obviously they got along swimmingly. Now Robert is closer to family and assured that he will never need a snow shovel. Well Dunne! Robert.

Joining Robert as a Promotion Managetr is  JOHN LOPEZ, who didn’t have to pack moving boxes. John is a California guy, hailing from Fresno, who was most recently Promo Manager at Cox’s WFTV/WRDQ in O-town. The BYU grad has worked in the Salt Lake market as well as Seattle’s powerhouse KING. He most recently was doing production for the PR arm of the Universal Theme Parks. Well Dunne! John. See you both soon and shout out to CHRIS FRIEDRICHS.

On the complete other side of the US, KIM HATAMIYA has been promoted at Sony Pictures Television. That’s in Culver City. She’s now EVP/Marketing and has a whole lot of duties for a whole lot of entertainment. Kim has worked at Fox Kids Worldwide. Well Dunne! Kim.

Another new title bestowed is for ALLISON HOFFMAN who is already working as the VP of Creative and Brand Strategy for AMC. Her old title was Director/Consumer Marketing.  She’s worked as Director of Marketing for Rainbow Media, all in New  York City. Well Dunne!

Lots of folks sitting around their hotel rooms are seeing FOX’s promos for new fall shows.

Google TV

Think About This:  "As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them." ~ John F. Kennedy