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Tagged with " Chris McCumber"

June 29, 2011

Jun 29, 2011 by     Comments Off on June 29, 2011    Posted under: Uncategorized


BOB ENGLISH is the newest member of Definition 6, that cool agency that does unified marketing…you know, the one where FRANK RADICE is. Bob is going to run the motion design group, which is the perfect thing for a pro who has 30 years of design and creative under his belt with such companies as NBC, NatGeo, Discovery, CBS, PBS, Food…well, you get the idea. Or you can click to see his work at Bobenglish.tv


Hi Well Dunne readers, I’m your intrepid guest blogger RAY ECKE coming to you live from the 2011 PromaxBDA Conference at the New York Hilton in midtown Manhattan. Over the next three days I plan to fill you in on the comings and goings, the sessions, the parties, the networking chit-chat of this must-attend show for network promotion and branding industry.

As expected, the larger-than-expected crowd was bustling with energy, with hip attendees sporting their latest iPhones and iPads (Does anyone here use a PC?).

Things got off to heady start with the Media Leaders Summit moderated by ad executive/TV host DONNY DEUTSCH who interviewed heavyweights ED CARROLL, COO, Rainbow Entertainment Services; BOB DEBITETTO, President & GM of A&E and BIO Channel; CHRIS MCCUMBER, Co-President USA Network; MICHAEL SMITH, GM of Cooking Channel, and MATT STRAUSS, SVP & GM of Comcast Interactive Media. 

The session focused on each network challenges in building an identifiable brand in today’s crowded-multi-screen media landscape. The key all agreed was about developing content people want to see and build on it, such as USA Network has with “Monk” and “ Burn Notice” and AMC with “Mad Med” and “Breaking Bad.”

Following an inspired talk with artist SPENCER TUNICK; attendees packed inside the Grand Ballroom for the keynote with former Vice President and Current TV Chairman & Co-Founder AL GORE. His message was simple America’s creativity is a powerful force around the world. “Creativity is in America’s DNA.”

Tonight’s parties include the design studio Loyalkaspar, who recently did the rebrand for Current TV and are celebrating their 8th year in business, plus the official Promax BDA soiree at the Intrepid Air & Sea Museum.

It’s time for beer and battle stations.

Photos and more fun tomorrow!

Think About This: “Celebrate what you want to see more of.”  ~ Tom Peters



March 21, 2011

Mar 20, 2011 by     Comments Off on March 21, 2011    Posted under: Uncategorized


What a great move over at USA Network…naming marketing pro CHRIS MCCUMBER a co-President of the cable net.  Chris, whose been the Chief of Marketing and Brand Strategy, will share the President title with JEFF WACHTEL who has been Head of Original Programming. Well Dunne! Chris and Jeff.

Job Alert: Director, Creative Services and Marketing at KTLA in LA 

Job Alert: WVLA in Baton Rouge is looking for a promotion editor / producer

CSD BOB ST CHARLES sent this along…major Job Alert
WFTV Channel 9 and WRDQ TV 27, located in Orlando, Florida, are looking for a Promotion Manager that knows news and how to recruit and retain viewers.  Can you write and produce great image spots, motivate and manage a team of talented producers in day to day news promotion and topical?  Come to sunny Florida today. Responsibilities also include managing TV27, a true independent station as well as all internet sites.

Responsibilities:  Be prepared to write, shoot and edit while managing the execution of research based, daily topical processes and production; supervise, train, and lead promotion writer/producers;  assist in the management of log inventory and placement; act as liaison with ABC & syndicators regarding promotion and work closely with other departments to execute promotion and marketing commitments.

Qualified applicants will have at least five years of experience as a Promotion Manager or Writer/Producer, with demonstrated success in executing daily topical promotion.  Must have strong interpersonal skills and the ability to successfully interact with all departments.  Your relationship with our news department will be instrumental to our success.

Please send your resume and reel to Bob St.Charles, Creative Services Director WFTV / WRDQ 490 E. South Street Orlando, FL 32801

Bob.stcharles@wftv.com.  Feel free to call me at 407-822-5614.

Think About This: “If you want others to be happy, practice compassion. If you want to be happy, practice compassion.” ~ Dalai Lama