Tagged with " Dan Flaxer"
Let’s start February with an apology going out to KLAS CSD HENRY VAZQUEZ, whose name I have accidently misspelled not once, not twice….yeah, red face on this side of the net. It won’t happen again, which is good because Mr. Vazquez shared a change and deserves all the kudos associated with that. It’s not really good news for KLAS, but it’s great news for ASHISH BANTHIA, who is headed to Dallas Fort Worth to be Brand Design Manager for NBC’s KXAS. Creative Head Honcho GARY WANN in DFW created the job for the Kolkata, India native, thus proving that not everything that happens in Vegas stays in Vegas. Ashish has an MFA in Computer Arts from Memphis College of Art and got his first TV job in Memphis as a Graphic Designer at WREG, working with LES POLLARD. Next stop for Ashish was the Norfolk market and a Design Director slot at WAVY/WVBT. The one and only LEE MINARD lured him west to KLAS where he’s been highlighting his art to the delight of everyone. Yes, people actually groaned when Ashish announced he’d be leaving – but everyone is happy for him and his fam. Big Well Dunne! Ashish.
Job Alert – Director Art & Creative KLAS Las Vegas
Best wishes to WSAV’s CSD DAN FLAXER who popped the question this week…and of course the answer was ‘yes!’. Put him on the ‘His Heart is Taken’ list. Savannah is such a romantic town…
Think About This: “Creativity is intelligence having fun…” ~ Albert Einstein
Copyright 2016 © Kate Bacon / Well Dunne! Talent
One of the best things local television can do is be part of their community; spotlighting outreach programs to help when needed, highlighting outstanding actions and people via recognition, trying to make sense when tragedy strikes as well as bringing comfort. Down in Charleston, after the murders that made the world shake its head in dismay, Raycom’s WCSC stepped up and produced a series of image spots reinforcing the city’s strength in never allowing a tragedy to define the good people of The Palmetto City. CSD DANI DUDEK wrangled her producers, KRISTIN LEE, SAMANTHA HIGGINS and MAC FAIL along with her Graphics talents DEMONTRE PARISH and STEVE RADFORD. The CBS affiliate used on-air and social media, focusing on the strengths of Charleston’s people coming together. Click here to see them and check out social’s hashtag #standwithcharleston. Well Dunne! everybody. Thanks Dani.
PROMAXers…have you checked out that guitar at Stephen Arnold Music’s suite? Really? Well do it! Signed by Les Paul, it can be yours if you sign up. Winner will be chosen Thursday (today if you’re reading this via your email) so don’t miss out. And check out the Guitar Legends while you’re there. Give Stephen a Hi Ya’ll for me while you’re at it.
Take a gander at three fun favorites…MARC MORRISTON of WNCT in Greenville NC, STEVE PATRICK of WHEC in Rochester, and DAN FLAXER of WSAV in Savannah. Having fun.
Adore RUSSELL BRAND? For sure. Then it’s good to know a new documentary about him is on tap, and the good folks at illuminate over in Studio City have contributed to making it top drawer. It’s all in the post, which illuminate Prez TAL FIALA said was a blast. Put Brand: A Second Coming on your To Watch list and put illuminate on your give ‘em a call list as well. Well Dunne!
Think About This: “Coming together is the beginning. Keeping together is progress. Working together is success.” ~ Henry Ford
Copyright 2015 © Kate Bacon / Well Dunne! Talent
Hope you had a happy 4th. So I can have a little time to paint and frolic, we have the very talented MARIAH GARDNER who graciously wrote about her experience in Vegas. Proving once again about things staying there doesn’t happen all that much…Anyway, take it away Ms. Mariah, who is pictured here with DAN FLAXER of WSAV/Savannah, ROBERT PIPPIN of WJBF / Augusta, JAMES RASCO of WVTM / Birmingham, BRETT KENYON of WJTV / Jackson, KATIE TOWNSEND of WHLT / Hattiesburg and our darling MARC MORRISTON of WNCT / Greenville NC. MARIAH is the one in the center.
5 Lessons from the Promax BDA Station Summit
By Mariah Gardner
The second annual Promax BDA Station Summit, held June 26-29 in fabulous Las Vegas, proved to be another valuable learning and networking experience for many station marketing folks thanks to organizational efforts by the Promax BDA staff and their Station Summit Advisory Council. One creatively refreshed station Promotions and Marketing Manager shares a few of her takeaways from this year’s conference:
5. We Love Swag (and Our Viewers Will Too)
Remember all the statistics from those dazzling PowerPoints the studios showed off during their presentations on Wednesday? Me neither. What I do remember is shaking hands with our reps, asking questions one-on-one, and getting some neat stuff to bring home to my market. Let’s be honest, swag is important. Whether you give it away to viewers or keep it on your desk, swag can fire up a good conversation about the show it’s promoting and help keep it top-of-mind. Thumbs up to Warner Bros and NBCUniversal Television Distribution for some of the most exciting and creative swag I encountered, like the prescription bottle of mints promoting House – definitely a great conversation piece.
4. Promo Time Has Value
When the economy tanks and everyone’s told they’re lucky just to have a job, it’s easy to let your sales department talk you into giving up some prime promotional real estate on your logs for the sake of making a much needed extra buck. Fold no more, promo people! Stand your ground – it’s the best possible thing for your station to self-promote on our favorite medium, which also happens to be the one most accessible to us. If anyone needed validation about this concept from network bigwigs, we got it with the “State of the Industry: A View from the Top By Broadcast’s Best” panel, which included NICK BELPERIO (Fox), SCOTT BLUMENTHAL (LIN Media), MARLA PROVENCIO (ABC Entertainment) and VALARI STAAB (NBC O&O). Wonder if I could convince them to call my GSM…
3. Don’t Be Anti-Social
If you’re suffering from Facebook burnout, you’re not alone. However, if you’re not utilizing Facebook, Twitter and some of the other top social networking tools (Instagram, Pinterest) as much as you should, you could be missing out on big bucks and major viewer interaction. WXIA (Atlanta), WTMJ (Milwaukee), WVIT (Hartford) and KING5 (Seattle) were among the over-achieving social media marketers featured in the NBC Affiliate Marketing breakout session “Social Superstars” and their success is inspiring. Featured speaker CORY BERGMAN from Lost Remote and Breaking News also touted the benefits of being a social-friendly station in his session “Tales from the Lost Remote Part Deux: Best Social Marketing Practices in Local Media.” In addition to driving viewers to your programs with live interaction online, broadcasters now have a new option for “second screen” experiences with products like ConnecTV, a sort of entrepreneurial peace offering from STACY JOLNA and others behind TiVo. The product looks to help reinvigorate a sense of urgency and excitement around live television viewing through real-time social interaction.
2. Stand for Something
If you have the tools to convey a powerful message (as we all do), perhaps it’s a noble idea to use those tools and creativity to promote a charitable cause in your community. Be part of something bigger than your normal routine. Promax BDA lauds charitable station initiatives through their Just Cause Awards, with this year’s honors going to WTWC (Tallahassee), WBRC (Birmingham) and WEWS (Cleveland). And if you weren’t inspired by keynote speaker MICK EBELING’s message about the power of creative innovation and invention, then either you weren’t paying attention or your heart still has room to grow three sizes. In conveying his story about collaborating on the invention of the EyeWriter, Ebeling made it clear that creative types have a unique ability to make the world a better place. We also have the perfect platform with which to initiate change, so what’s holding us back? Put your reservations aside and lead the charge to stand for something in your community.
1. We’re in the People Business
Isn’t it nice to put a face with the name of the person you’ve been emailing all year long? Getting a few days’ break from drowning in logs and our crazy daily routines to reconnect with our network marketing teams (you missed out this year, Fox!) and share ideas with our peers is supremely valuable. Thanks to those who showcased their work. I still can’t get that “News Men of Fresno” song out of my head – a really fun spot by JIM GRAVINA and his team at KSEE. Wasn’t it also great to get a wake-up call from GRAEME NEWELL of 602 Communications about why we’re really here in his session “The 360 Station Brand”? We’re in the people business so why not put the very people we aim to serve each day in a spot or two instead of relentlessly shining the spotlight on ourselves? If it works for Walmart, maybe it will work for us, too.
THINK ABOUT THIS: "Abuse of words has been the great instrument of sophistry and chicanery, of party, faction, and division of society." ~ John Adams
What happens in Vegas does not necessarily STAY in Vegas, contrary to popular belief (and the branding line for the Vegas Tourism folks). For instance, STEVE PATRICK is taking pix at the Station Summit and this is the place to check it out. For instance, here is SHELLY MATTHEWS of WCBD/Charleston and DAN FLAXER of WSAV/Savannah putting their plans together for a fact-based and fun few days.
Meanwhile, while the CSD’s are convicting (my new word or one heard in Oh Brother, Where Art Thou?) a new Marketing Manager is unpacking and acclimating himself to his new city. The man with the new city and title is ROSS LYTLE, Marketing Manage of WSPA and he’s emptying boxes in Spartanburg, SC. Ross is a Texan, hailing from Houston and he’s making his way south from being at WBKN in Youngstown, Ohio. He got his start in North Dakota and is a very impressive writer! Ross, you tear ‘em up and keep in touch. Well Dunne!
Job Alert – Digital Marketing Specialist WLTX in Columbia SC
Job Alert – Director of Marketing, Adap.tv in San Mateo, CA
Job Alert – Writer Producer Editor at WGRZ in Buffalo
Think About This: "But sometimes, unexpectedly, a quiet moment finds us and we drop down into the life we have beneath all the rushing and the trying and the endless daily details, sinking into the fertile soil of the sometimes neglected inner life, where the seeds of remembering what matters are planted. What comes from that place when we give it half a chance flowers in our lives and the world, creating unexpected changes in the direction of our journey and offering unanticipated blessings to us and those around us." ~ Oriah Mountain Dreamer