KYTX GM DONNA WILSON knows a thing or two about marketing and creative…it’s her background before she got booted up to the GM office. So when she picks someone to be CSD for her station, you know they have to have the chops to shine. That person is DEVON HEFFER, who will take over the creative efforts for the CBS affil in Tyler, Texas come January 7th. Will be a busy holiday season for Devon and he’ll hit the ground running so they’ll be ready for the Super Bowl in February. And then come spring will be the Rose Festival. Devon has been in Charlotte at WCNC as Sr. Writer Producer, so he’ll stick with Tegna in this move. His first TV gig was in the news end of things at Scripps’ KSNV in Vegas and he made the switch to promo there before heading to Phoenix KNXV to hone the promo talents. He spent time teaching at Connecticut School of Broadcasting as well. Sounds like someone to keep your eye on, eh? Well Dunne! Devon.
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Think About This: “Art is standing with one hand extended into the universe and one hand extended into the world, and letting ourselves be the conduit for passing energy.” ~ Albert Einstein