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June 17, 2016

Jun 16, 2016 by     Comments Off on June 17, 2016    Posted under: Featured

Kudos to the planning folks at PROMAX on the NY Conference. Seriously, it was clockwork. Ideas + perfect scheduling + excellent coffee = major hit. Especially fun was the SyFy futures area, where watching a 3-D printer at work was fascinating. All who did the virtual reality high wire walk loved it as well.


LEE HUNT, who looks a great deal like GRIFFIN DUNNE (!), told an SRO ballroom crowd about his latest Best Practices 2016. Netflix and the way they keep our eyeballs glued to their service was part of the presentation about why viewers really have stopped watching TV as we know it and are taking control of their viewing. So how can a marketer have impact on this disruptive movement? Lee had insight into what types of spots and promos work and don’t work, as well as how to improve commitment to shows via use of marketing tools. Don’t believe that once the show airs, the marketing for that show ends. Research proves it no longer works that way – viewers need post-show marketing pushes to commit to watching, and the post-debut spots are more effective than ever. Lee’s complete presentation is available here. Yes, it’s Must Download TV. And Lee has called for a moratorium on the word Disruptive.


They could have used a room twice the size for Going Off The Grid: TV Branding in a Future Without Channels. HBO’s SABRINA CALUORI (title: SVP Digital Media & Marketing) was charming and insightful sharing the growth of HBO’s digital performance. Facebook’s GWEN THROCKMORTON (title: Head of Industry, US Entertainment, Global Sales, Facebook) was roughly insistent (Only decaf for you from now on, Gwen) that innovative creative is obsolete and even showed a powerpoint slide of a tombstone. Hmm. Nobody else at the Conference held that view. Bottom line is that all new platforms call for creative to match each one. NO tombstones in the future of creative marketers and lots of new options.


New Technology of Storytelling was a major iPhone gold star, with panelists who have produced amazing shows and films using what is possibly in your possession right now. Sharing techniques and war stories from shoots they experienced, WFAA’s MIKE CASTELLUCCI and FILIPE DEANDRADE and a Photog/Director known as JOEY L made the audience want to immediately start their own iPhone productions. It was a highly entertaining session.


BEN SILVERMAN in a Keynote was very clear in differentiating how each platform is different but content always remains the reason for engagement. Content is king…some things never change. Ben’s Propagate Content, where he’s Co-CEO, has shows on traditional nets, streaming and OTTs. 


More tomorrow.


Winners were announced. Were there any surprises. See for yourself.

 

 

Think About This: “You can fail at what you don’t want to do, so may as well get on with what you want to do."  ~ John Taylor (thanks STEVE HOUCK)

Copyright 2016 © Kate Bacon / Well Dunne! Talent

 

May 17, 2010

May 17, 2010 by     Comments Off on May 17, 2010    Posted under: Uncategorized



San Antonio’s WOAI, the NBC affil, just announced that DAVID STOTTS is going to be the new head of creative for them. He starts June 7, but nobody knows where he’s coming from. (Note – do we really know where any of us are coming from? Hmmm) And when researching David Stotts, would you believe there are more than one with a TV background? What are the chances?! So until I hear from one or more of the TV David Stotts’, I won’t have more info than that. Except WOAI is off the list and I’ve learned that David Stotts is not as unusual a name as I had thought. Well Dunne! to the guy going into WOAI. And CALL.

ALEX WEPRIN has a great new slot – Co-Editor of TVNewser as well as Editor of WebNewser at mediabistro.com  Comes over from Broadcasting & Cable. All in NYC, of course.  And all very Well Dunne!

PROMAX just posted the finalists for the Gold…check out who’s tearin’ it up in the competition.

Going to PROMAX? Many can’t, so that’s why Well Dunne! will be live blogging. Yes indeed. Great fun and informative, too. With pictures all day long as well. Put in on your calendar. Go on. We can wait for you….

All you creatives….getting enough sleep? No? Well, that’s going to hurt your creativity. Yes, sleep is a must. Read all bout it here.

AD AGE says that the consumer being in charge of making spots is O-V-E-R. And not a nano-second too soon.

All the dustup over Facebook. You gonna sign off or just find a way to deal? Here’s one take on it.


Think About This: "If in the last few years you haven’t discarded a major opinion or acquired a new one, check your pulse. You may be dead." ~ Gelett Burgess