Remember how your heart swelled the first time you heard a first responder described with ‘they run INTO the danger’? Today, give attention and kudos to all the Florida, South Carolina, Georgia and North Carolina TV people who are working in hurricane conditions. Crews from far away, where all is well, have come to help. Hurricane Matthew, the uninvited weather emergency, isn’t an adventure, it’s a terrible challenge. TV people along the eastern coast are to sleeping in cubicles, eating microwave pizza and pitching in. Whatever needs to be done, they’re there. To make a difference; Making a difference is the reason many chose the biz. Market to market, competitors are colleagues at the moment. Let’s all send them good thoughts of safety.