JACK PARMETER has passed away. I met Jack back in the LA days and hadn’t crossed paths until several months ago when he sent the most upbeat, charming email. He was looking for a new job and wanted to know what was available. His background was very impressive: He had helped launch the Fox TV Network as Director of On-Air Promotions, handling such shows as The Simpsons and 90210. He worked for Fox as Executive Director of Creative Services and traveled internationally working on original material. He made the switch to CBS where he was first VP of On-Air Promotion then Senior VP of Marketing. He was involved in Parmeter Productions where clients included ABC, Cimarron and Fox. A graduate of UC Berkeley with a degree in Architecture, Jack had an artists eye, a brilliant mind, a winning smile. He will be sincerely missed.
BRAD CRUM who worked with Jack, wrote the following in his honor. He has graciously allowed us to share:
"GUESS WHAT, WE ARE CONNECTED" I got this email a couple of months ago from an old friend. " Hi there…I’m an ex CBS/FOX promo/marketing guy looking for a full time job (remember me?). I figured I’d start with my Linkedin friends. Guess what? We are connected.
Hope all is well with you. Best Jack"
I got back to him but we didn’t get a chance to talk. Now, I hear of his untimely death.
If you’ll allow me, I’ve written something in honor of Jack Parmeter. But it’s really for all of us in the promo business. Because, as Jack so aptly said,
"Guess what–We are Connected".
To the tune of "Brother, Can You Spare a Dime,"
Once I built a network, from the ground, took it right to the top…
Once I took another, turned it around…Brother, can you spare a job?
Once my work earned jealous stares– lined their pockets with gold
Built a reputation—but hey, who cares?! Tell me am I just too old?
Say, don’t you remember, they called me Jack;
they called me John, Lew & Bob,
Why don’t you remember, I’m your pal? Buddy, can you spare a job?
Which leads to today’s THINK ABOUT THIS: You get an email…a phone call…a FB message…a tweet…a LinkedIn message from someone in the business. You know the person, or their work, or you know of them. You know people who know them. The person reaching out doesn’t have a job at the moment, or is looking for a project. Sound familiar? Now to the heart of it….what do you do? The answer…the ONLY answer…is that you do something. You return the email…the call…answer the social media communiqué. You reach back and in doing so, you make that person feel so much better. Remind them they are not alone. They can be hopeful. In the best possible ways, you can even give them the key to a new job.
Think About This #2: “If doubt, despair, and denial threaten to dismantle your dreams today, let Love rear up in your defense.” ~ Sarah Ban Breathnach