Another creative light has gone out. STEFAN GERBER passed away while in surgery on Thursday. Gerber was a master of words….a man whose ability to communicate was unparalleled. A former colleague said he learned from him…such things as ‘take the last idea on a piece of copy and use that last line as the first line for the rewrite.” That was the essence of Stefan – pushing you to think one step beyond the obvious. Brilliant. Strong. Gerber was one of the names and leaders of the uber-creative LA-based Jacobs & Gerber agency. They employed the top of the line talents of the day, devising award-winning as well as ratings generating work for many of the CBS operating units, ie Entertainment, O&O’s and News. In recent years, Stefan was the Creative Director for Air Planet at Planet 365. A UCLA grad with a Masters degree in English, he did his undergrad work at Berkeley. His talent must have been genetic; his sons went into the advertising industry. Please think of his family and remember to push yourself beyond the safe zone. All our work becomes our legacy.
Think About This: “Sit here, so I may write you into a poem and make you eternal,” ~ Kamand Kojouri