Hope you’re reading this over your morning cup of (iced) coffee. That way, you can make sure to be at T-H-E session in Vegas. It’s happening at 4 in the afternoon over at Grand Ballroom F at the Mirage. It’s Battle of the Promo Superstars, hosted (moderated, emceed…) by the one and only DAVE BAUMANN. Dave is a man of taste and style who’s Marketing and Creative Director for Stephen Arnold Music. Stephen, btw, has the best hair in the business. Back to Dave, who’s wrangled five incredible CSD’s who’ll go head-to-head with the same story to see who rocks the ‘best’ promo. Competing are LARRY WATZMAN of WBNS/Columbus Ohio, JAMIE HOLMES of KPTV/Portland O, SCOTT ALTUS of KOMO/Seattle, ROBYN KEENEY of KOVR/Sacramento and KELLEN DARGLE of WKYT in Lexington. Robyn is a grad of our Topical Boot Camp, so the Vegas odds are on her (shameless self promotion) as the spot that ya’ll remember best. Right SYDNEY? Bet they’re all going to inspire. As the old radio drag race spots used to say, Be There!
Job Alert – Manager News and Digital Promotion WNBC NYC
Observations from SYDNEY RUBIN from PROMAX/Vegas: Well Dunne! to the Sony Distribution folks – talkin’ to you RACHEL MIZUNO– on The Goldbergs presentation: an 80’s classroom. Very clever and on theme with the show. They didn’t just phone it in. They topped it off with a clear plastic zip “pencil bag” from that era filled with the erasers of the time and Pop Rocks.
What’s with the tabloid-type shows? A trend? Did anybody think to have temp tattoos for the tabs as a promo? Washable…
Think About This: “We make a living by what we get, we make a life by what we give.”
~ Sir Winston Churchill