The business is certainly changing, and today we have another promo pro who is stepping into the role of program producer, or content provider…your choice as to terminology. Step up JASON LYNN, former writer producer at Sinclair’s NBC affiliate, WTWC in Tallahassee, FL. Yep, Florida’s capital. Jason is thrilled to be the driving force behind a new program entitled New South Outdoors. The name tells you what it’s about and that means Jason was paying attention to the branding basics. It’s a hot property that is already in two markets, and he’s not even begun to shop it. So all you TV types in the New, Old and even near South, you should give it a look-see. Yep, I’ll hook you up with Jason if you can’t find him. Well Dunne! Mr. Lynn. See you at NATPE in Miami coming up in January.
Well Dunne! to CBS’ Christmas-themed promos, complete with Santa and all the stars of the Eye net’s series.
Think About This: “We must be willing to get rid of the life we’ve planned, so as to have the life that is awaiting us…. The old skin has to be shed before the new one is to come.” ~ Joseph Campbell