Tagged with " Lara Richardson"
The one and only RAY ECKE, who is a PR man deluxe and writes so well, he writes for us. This is his take on the first two days of PROMAX NYC. You know, Big Kids PROAX. So thrilled he was able to catch up with CHRIS SLOAN and MIKE BENSON.
PromaxBDA 2018: New York – Reporter’s Notebook
By Ray Ecke, Well Dunne Talent correspondent
“Man that is a long line,” said one PromaxBDA attendee as the escalator delivered him to the 2nd floor of the New York Hilton and greeted him with a registration line that snaked seemingly the length of an entire city block.
Yes, lines suck, but the sessions and all around good vibes present here would made it all worth the wait.
Scott Rogowsky, the comic and host and creator of the groundbreaking mobile app game show HQ Trivia, began day one with a quick game of trivia and joked about how the Grand Ballroom here also the site of the Trump campaign’s victory party in 2016 and that we had to work hard to exercise those demons.
From there he introduced Dawn Ostroff, President of Conde Nast Entertainment for an in-depth talk about the state of the TV in the age OTTs like Netflix, YouTube, Hulu growing in dominance. She noted that while content is “queen” that good content not only makes an impact but also is memorable as evidenced by Architectural Digest Open House video series featuring DJ/Producer Zedd that not only got 14 million views but informal market research (she asked her kids) they not saw it but registered the magazine brand behind it.
From there, Ad Age Magazine’s media reporter Jeanine Poggi interviewed Angela Courtin, Global Head of Marketing, YouTube & Originals, followed by Mike Benson, Head of Marketing, Amazon Studios.
Benson, a former marketing executive for ABC, noted how interesting it was for him to be in the audience for the recent Upfronts as a media buyer rather than on stage presenting. “Linear TV still works,” Benson said noting that Amazon bought a Super Bowl ad for the first time to promote the upcoming series Jack Ryan, “but we need to figure out how to better use it.”
The highlight of the day was the conversation with actress Laura Dern and Me Too movement founder Tarana Burke, moderated by ABC’s 20/20 co-anchor Amy Robach.
“We slowly shift culture by shifting our narrative,” said Me Too founder Tarana Burke. “Entertainment industry folks are at the forefront of that.”
“It’s a much larger issue that we all need to consider for the next generation,” Dern added.
Second day of PromaxBDA is always my favorite: everyone is settled in and acclimating to the pace, which for sessions at Promax this year has taken on more of a TED-like vibe with 3 mini sessions totaling 90 minutes wrapped under a unifying theme. Plus, Wednesday is always party night for attendees, with shindigs hosted by numerous Promax mainstays such as Stephen Arnold Music, Videohelper and IKA Collective.
One of the more effecting sessions was “Be The Change: Using Your Platform For Social Good” that featured Chris Sloan, Owner/President of 2C Creative; Lara Richardson, Group EVP, Discovery and Science Channel; and Kim Rosenbaum, EVP, Marketing and Chief Creative Officer, Nickelodeon Group.
Sloan, who is also Co-founder of Caleb & Calder Sloan’s Awesome Foundation, the non-profit he founded to honor his late son whose fundraisers and community outreach efforts have benefitted Lehrman Community Day School, Miami Children’s Museum, Centro Mater Child Care Services, #HashtagLunchBag, Operation Puerto Rico Care-Lift, Operation Puerto Rico Gift-Lift and others. Sloan highlighted the work the organization did bringing meals to Puerto Rico’s hurricane victim.
He’s also supporting Operation Backpack, which under the guidance of Rachel Weinstein, VP, Communications & External Relations, was enlisting help from PromaxBDA attendees to fill backpacks with school supplies for thousands of New York City’s homeless children. Weinstein told me she was deeply affected when she noticed many New York City school kids were heading to school without a backpack because they couldn’t afford one, or the school supplies to go inside it. She vowed then to make a difference, and she certainly has. For more information go to www.OperationBackpackNYC.org.
Of course one of the must-see’s was Lee Hunt’s Best Practice’s 2018, which focused media consolidation and the continued trend toward network’s creating their OTT apps and how their promo breaks directed viewers toward these emerging viewing platforms. His complete findings are available at http://leehunt.com/articles/LeeHunt_BestPractices2018_video.pdf.
As for the parties, Stephen Arnold Music’s rooftop soiree was a lot of fun with the music company of course giving away one of its prized guitars. Hanging out was Grammy-winning engineer Juan Cristobal Losada, whose credits include Santana, Jon Secada and Shakira among many others.
The picture is Noelle Alains, Tinsley Bone and Chad Cook of Stephen Arnold Music with lucky winner of their psychedelic guitar.
Think About This: “Great things are not accomplished by those who yield to trends and fads and popular opinion.” ~ Jack Kerouac
So there you are, sitting on the fender of a water logged Toyota Yaris, in the sun because so many trees were blown down and away. It’s hot…you’re hungry and would give a prize body part to have a Diet Pepsi. With ice….oh yeah, baby. Ice. You wonder how your cousin is – he and his kids live about 50 miles west. There was no answer when you called him, but that was before Maria. Your cell doesn’t work, so maybe he would answer if he could. You hope he’s OK. His family could stay with you, your dad, your mom and the Lopez family. They used to live across the street. Your roof isn’t there any more, but there’s blankets that have finally dried out. It’s hot but they make a passable pillow on the floor. You’re lucky because your mom and dad and you made it through. Your sister had flown to Mexico City and you knew she was going to come through. One day she’ll come back…when they fix the airport; when they fix the road TO the airport. You think it’s ironic that one of the things that made it through the water and wind is the American flag that you had in the storage area above the hallway.
Puerto Rico needs our help. This is what life is like on the island just a little more than 1,000 away and is, let me repeat IS, part of the US. These are our fellow citizens suffering. Three media executives have personally launched Operation Puerto Rico Care-Lift, an effort that – as of Monday morning – has already generated more than $30K in cash and supplies, as well as a charter plane generously donated by CargoNationExpress. The effort will involve sending supplies Friday and eventually a “go team” to the island. Behind this boots-on-the-ground mission are Discovery’s LARA RICHARDSON, who grew up in Puerto Rico, and 2C Creative’s CHRIS SLOAN and CARLA KAUFMAN SLOAN, whose non-profit Caleb and Calder Sloan’s Awesome Foundation supports many efforts benefitting children and families. Thank you press release for that info…and now here’s deets:
So come on people…we are SO blessed and lucky, even after our battering at the hands of Mother Nature. Most urgently needed items are Pedialyte, personal care kits (toothpaste, tooth brushes, tampons, soap, shampoo), water purification tablets, diapers, flashlights, small radios (solar/battery operated), small tents, sleeping bags, mosquito repellent/bug spray, canned non-perishable foods, first aid kits, baby formula, gloves, hand sanitizer, trash bags and towels.
Donations Needed By Thursday, September 28, 2017 for Next-Day Departure to Puerto Rico
THREE WAYS TO HELP:
1. You can bring supplies to 2C: 12550 Biscayne Blvd, Suite 700 North Miami, FL 33181 Attn: Nikki Coloma 305-672-8229
2. Send supplies to 2C via an e-tailer like Walmart.com or Amazon.com. View a pre-set Amazon Wishlist at this URL. http://a.co/5FrJgbW
3. Donate Funds to GoFundMe, and Lara, Chris and Carla will purchase supplies: https://www.gofundme.com/operationPRCareLift
Think About This: ““A kind gesture can reach a wound that only compassion can heal.” ~ Steve Maraboli
It all started in Lubbock. Yep, in the near-Panhandle of Texas where LARA RICHARDSON had her first TV job. She coordinated Promos for KJTV and then jumped to USA Broadcasting in Miami where she added Writing and Producing to her repertoire before getting bumped to Director On-Air Promos. From there it was on to NYC to be Senior Writer Producer for Oxygen before catching on with Discovery where Ms. Lara held a series of well-earned titles like Supervising Producer for TLC, Creative Director of History Channel and VP Creative TLC. In 2012 she was tabbed Senior VP of Marketing for Discovery out of their LA offices then just recently her title was again promoted to Group EVP Marketing Discovery, Animal Planet and Science Channel. VERY nice Lara. She graduated from high school in Puerto Rico and Washington State University. A kind hearted soul, she volunteered for the Red Cross after Katrina, and, in true creative style, turned that experience into a documentary. Well Dunne! Lara.
Job Alert – Senior News Brand Producer WCPQ Seattle (Work with SYD RUBIN!!!)
Now, let’s face it…finding a place where the ND doesn’t believe they are marketing pros…where the GM understands the marketing process and you don’t have to convince them it’s important…where your direct boss is one of the best, nicest and smartest ladies in the business (and she cooks too!) … in a big market, well, that’s pretty rare. And that’s what this job is. So my little puppets…let’s find the right person!
Think About This: “The moment we begin to fear the opinions of others and hesitate to tell the truth that is in us, and from motives of policy are silent when we should speak, the divine floods of light and life no longer flow into our souls.” ~ Elizabeth Cady Stanton
Copyright © 2017 Well Dunne! Talent Kate Bacon
SHANNON POWELL didn’t’ go very far to find her new office…it’s in the same beautiful town of Augusta, GA; she’s just leaving her Marketing director slot at Gray’s CBS affil WRDW to become Marketing Director at Raycom’s FOX affil WFXG. The University of Florida grad hasn’t just done cool jobs at WSB and WXIA in Atlanta. She’s a master chocolatier. That’s right – the lady is an expert at truffles and even went to school to know everything chocolate-y. To say this is a sweet lady is, well, too cliché. But c’est vrais! Well Dunne! Shannon.
Another cool lady has a new job and hasn’t had to travel far to report for duty. LARA RICHARDSON is now the SVP of Marketing – Creative for Discovery Channel. She’s been the VP of Creative for TLC, one of the Discovery channels, where she was at one time a Supervising Producer for TLC/Discovery Home Channel. Other creative stops along the way include Creative Director slot for History Channel and History International, Director of On-Air Promotions for USA Broadcasting, a Senior Writer Producer slot at Oxygen. She began her career in Lubbock, TX at the Fox affiliate as a Promo Coordinator. Impressive Lara. Well Dunne!
Congrats to Well Dunne! Talent’s NIKKI STANZIONE on becoming an Aunt. The new little type is going to grow up to be as pretty as her Aunt.
Job Alert – VP Marketing Creative at Discovery (work with Lara) Job 38545
Job Alert: Senior Motion Graphic Designer at KDVR/KWGN Denver.
FOX31 Denver and Colorado’s Own Channel 2 in gorgeous Denver, Colorado has an immediate opening in their Emmy® Award winning, highly Creative Services Department for a talented and experienced team-oriented Senior Motion Graphic Designer.
In this position you will provide graphic support to daily newscasts as well as assist promotions by creating top-notch motion graphics and animation. Graphics are created using the Adobe Suite, Cinema 4D and VizRT. Must be able to work tight deadlines with minimal direction and be ready to have fun with a creative team that goes beyond the typical. We are looking for a killer designer with expert knowledge of 2D and 3D animation… someone with a solid work ethic, positive attitude and personality to match.
Required skills: Cinema4D, After Effects, Photoshop and News Graphics. (These are non-negotiable. You need to start with these skills in your pocket!)
Extra Credit skills: VizRT.
Willing to work a flexible schedule. College degree in animation design or equivalent experience essential. Applicants with VizRT knowledge will get to the head of the line.
Please send resume and a non-returnable DVD or link to demo reel to:
Vice President of Marketing & Creative Services
KDVR / KWGN
100 E Speer Blvd
Denver, CO 80203
NO PHONE CALLS. EOE/M/F/V/D
Think About This: "Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around." ~ Leo Buscaglia