Tagged with " Mariah Gardner"
Turning this over to KPRC Promotion Manager MARIAH GARDNER, who is one of the best writers in the biz…she writes about the CW in August, GA: A few days ago, we found out my friend and former co-worker, BRENT HLAVATY, passed away after a prolonged illness. This picture is how I remember him, a strong towering pillar of a man who smiled with his eyes and who really loved making people happy. Brent had a lot of big ideas. I rolled my eyes more times than I can count at this master showman, but he always came through with concepts that made his viewers and his clients happy. One of his favorite things to do was to make food for his co-workers, clients and friends…and man, was he good at it. He enjoyed trying out vegetarian recipes on me (or as he called it, “veggin”) and they were always home runs. I will really, really miss him. Please keep his wife, son and teenage daughter in your thoughts and prayers. After I moved to Houston, I communicated with Brent a few times through LinkedIn (he wasn’t a Facebook kind of guy). One of his last messages to me just happens to be a great bit of advice. After reminding me that he very wisely predicted I’d meet a great guy when I moved to Houston (he was very sure of it), Brent said, “Take care of yourself, and live life to its fullest.” And that is advice I’m happy to take in his honor. Goodbye for now, dear friend.
Job Alert – Creative Writer Producer WKMG Orlando
WKMG-TV News has an immediate opening in our Creative Services Department for a Writer/Producer. This creative genius will be responsible for writing, producing and editing original image, targeted special report promotion, proof of brand, sports, public service announcements, and marketing messages for other platforms. Producer should be skilled in creating and managing original production shoots, as well as, working with vendors and clients. The position requires a self-motivated producer that is a strategic thinker. An experienced producer able to work tight deadlines and meet them with minimal direction. You must write and edit content that pushes tune in and cuts through the clutter. You will produce marketing for all platforms including outside media. This is not an entry-level position.
Think About This: “The only true magic in this world is Love. Everything else is just smoke” ~ Shaun Evans as Endeavour Morse
L to R: Tom Hebel WFLA/Tampa
Marc Morriston WNCT/Greenville NC
Kristen Byrum WNCN/Raleigh
Dan Klintworth WBTW/Myrtle Beach
Brett Kenyon WJTV/Jackson MS
Mariah Gardner KPRC/Houston
Dixon Johnston WRIC/Richmond
When someone is a great writer, there just isn’t any higher compliment other than ‘sculptor rivaling Michelangelo’. Lots of promo pros are good writers. Some are great, and one of those great ones is MARIAH GARDNER. Her Twitter postings are so worth typing the word tweet. She has news that is a long time coming…she’s heading to a Top 10 market. Ms. Mariah is the new Promotion Manager at KPRC in Houston, and she’s thrilled. They should be as well. KPRC, aka Local 2, is the Graham NBC affiliate and she’ll be working with VP of Creative MIKE GUERRIERI. Mariah’s an NYU grad with a film degree, which in itself is impressive. She’s been in Augusta at WAGT, the Media General NBC in the home of The Masters, doing great work. Not only that, she’s been on stage acting in any number of roles – told you she was a talent with a capital “T”. Let’s wish Mariah a Texas sized Well Dunne!
Job Alert – Community Relations and PR Manager WTVJ Miami
Think About This: "Don’t feel bad removing people who love to create their own chaos. Your allegiance is to your peace of mind, not their opinion of you.” ~ Dodinsky
Copyright 2015 © Kate Bacon / Well Dunne! Talent
People in TV marketing are by nature creative, most possessing a multitude of talents. For instance, some are actors. This coming weekend, if you’re up in the Portland, Maine area and are in the mood for a hot night on the town (and in Portland, being hot is pretty important) be sure to check out JOHN SCHRANK, promo pro from Portland’s WGME. He’s playing Mr. Biggley, the boss in How To Succeed in Business Without Really Trying at the Lyric Theatre. He’ll no doubt nail it! Another promo slash thespian is further south, down in Augusta, GA. WAGT Promo Manager MARIAH GARDNER has been cast in Boeing Boeing, which is slated for an April curtain at the Aiken Community Playhouse. If Mariah is even half as good an actress as she is a writer, well, that will be quite the performance. Well Dunne! to you both.
Job Alert – CSD WHBQ Memphis
Job Alert – News Promotion Manager WEYI Clio (Flint)
Think About This: “If your actions inspire others to dream more, learn more, and become more, you are a leader.” ~ John Quincy Adams
Copyright 2015 © Kate Bacon / Well Dunne! Talent
Yes, there is life after television. TODD LONG, who writes comedy and is talented in so many other ways as well, is using all that background of his to bring video to Raytheon, where he’s officially Senior Visual Effects Artist. He learned a lot doing TV promo at WAFF in Huntsville as well at net affiliates in Omaha and Victoria, TX. Always glad to hear about excellent transitions. Well Dunne! Todd.
How did you start your day. Bet it wasn’t as much fun as the folks in Vegas, where they did a 5K down the Vegas strip with Dr. Oz. Seen on the scene were WXYZ’s DAVE BAUMANN (looking muy fit), KJRH’s SAMANTHA KNOWLTON, WNCT’s MARC MORRISTON (who quipped that the run should have been named the ‘I’m not in shape 5K”), MARIAH GARDNER of WAGT and WJLA’s BONNIE WOOD. Way to go kids…wear those I Did The Strip With Dr. Oz shirts with pride. Well Dunne!
If you run into the one and only DEILIA WILLIAMS, make sure to comment on her shoes.
Think About This: "Alas for those that never sing, But die with all their music in them!" ~ Oliver Wendell Holmes
Hope you had a happy 4th. So I can have a little time to paint and frolic, we have the very talented MARIAH GARDNER who graciously wrote about her experience in Vegas. Proving once again about things staying there doesn’t happen all that much…Anyway, take it away Ms. Mariah, who is pictured here with DAN FLAXER of WSAV/Savannah, ROBERT PIPPIN of WJBF / Augusta, JAMES RASCO of WVTM / Birmingham, BRETT KENYON of WJTV / Jackson, KATIE TOWNSEND of WHLT / Hattiesburg and our darling MARC MORRISTON of WNCT / Greenville NC. MARIAH is the one in the center.
5 Lessons from the Promax BDA Station Summit
By Mariah Gardner
The second annual Promax BDA Station Summit, held June 26-29 in fabulous Las Vegas, proved to be another valuable learning and networking experience for many station marketing folks thanks to organizational efforts by the Promax BDA staff and their Station Summit Advisory Council. One creatively refreshed station Promotions and Marketing Manager shares a few of her takeaways from this year’s conference:
5. We Love Swag (and Our Viewers Will Too)
Remember all the statistics from those dazzling PowerPoints the studios showed off during their presentations on Wednesday? Me neither. What I do remember is shaking hands with our reps, asking questions one-on-one, and getting some neat stuff to bring home to my market. Let’s be honest, swag is important. Whether you give it away to viewers or keep it on your desk, swag can fire up a good conversation about the show it’s promoting and help keep it top-of-mind. Thumbs up to Warner Bros and NBCUniversal Television Distribution for some of the most exciting and creative swag I encountered, like the prescription bottle of mints promoting House – definitely a great conversation piece.
4. Promo Time Has Value
When the economy tanks and everyone’s told they’re lucky just to have a job, it’s easy to let your sales department talk you into giving up some prime promotional real estate on your logs for the sake of making a much needed extra buck. Fold no more, promo people! Stand your ground – it’s the best possible thing for your station to self-promote on our favorite medium, which also happens to be the one most accessible to us. If anyone needed validation about this concept from network bigwigs, we got it with the “State of the Industry: A View from the Top By Broadcast’s Best” panel, which included NICK BELPERIO (Fox), SCOTT BLUMENTHAL (LIN Media), MARLA PROVENCIO (ABC Entertainment) and VALARI STAAB (NBC O&O). Wonder if I could convince them to call my GSM…
3. Don’t Be Anti-Social
If you’re suffering from Facebook burnout, you’re not alone. However, if you’re not utilizing Facebook, Twitter and some of the other top social networking tools (Instagram, Pinterest) as much as you should, you could be missing out on big bucks and major viewer interaction. WXIA (Atlanta), WTMJ (Milwaukee), WVIT (Hartford) and KING5 (Seattle) were among the over-achieving social media marketers featured in the NBC Affiliate Marketing breakout session “Social Superstars” and their success is inspiring. Featured speaker CORY BERGMAN from Lost Remote and Breaking News also touted the benefits of being a social-friendly station in his session “Tales from the Lost Remote Part Deux: Best Social Marketing Practices in Local Media.” In addition to driving viewers to your programs with live interaction online, broadcasters now have a new option for “second screen” experiences with products like ConnecTV, a sort of entrepreneurial peace offering from STACY JOLNA and others behind TiVo. The product looks to help reinvigorate a sense of urgency and excitement around live television viewing through real-time social interaction.
2. Stand for Something
If you have the tools to convey a powerful message (as we all do), perhaps it’s a noble idea to use those tools and creativity to promote a charitable cause in your community. Be part of something bigger than your normal routine. Promax BDA lauds charitable station initiatives through their Just Cause Awards, with this year’s honors going to WTWC (Tallahassee), WBRC (Birmingham) and WEWS (Cleveland). And if you weren’t inspired by keynote speaker MICK EBELING’s message about the power of creative innovation and invention, then either you weren’t paying attention or your heart still has room to grow three sizes. In conveying his story about collaborating on the invention of the EyeWriter, Ebeling made it clear that creative types have a unique ability to make the world a better place. We also have the perfect platform with which to initiate change, so what’s holding us back? Put your reservations aside and lead the charge to stand for something in your community.
1. We’re in the People Business
Isn’t it nice to put a face with the name of the person you’ve been emailing all year long? Getting a few days’ break from drowning in logs and our crazy daily routines to reconnect with our network marketing teams (you missed out this year, Fox!) and share ideas with our peers is supremely valuable. Thanks to those who showcased their work. I still can’t get that “News Men of Fresno” song out of my head – a really fun spot by JIM GRAVINA and his team at KSEE. Wasn’t it also great to get a wake-up call from GRAEME NEWELL of 602 Communications about why we’re really here in his session “The 360 Station Brand”? We’re in the people business so why not put the very people we aim to serve each day in a spot or two instead of relentlessly shining the spotlight on ourselves? If it works for Walmart, maybe it will work for us, too.
THINK ABOUT THIS: "Abuse of words has been the great instrument of sophistry and chicanery, of party, faction, and division of society." ~ John Adams
MARIAH GARDNER – Figuring out that the expression "dude perspective" used in the Peacock net presentation refers to young male viewers…